Question

百度、有道、谷歌那些翻译的太不可靠了！英语大神路过帮忙翻译一下，拜托，拜托~！

在经济全球化深化的情况下，体育用品行业的发展趋势在不断增强，逐渐偏向于品牌垄断。但伴随着国外知名运动品牌的“入侵”以及国内体育用品行业的饱和使得市场竞争更为激烈，近几年国内的不少知名体育用品企业经营状况亏损严重，尤为重要的一个原因就是成本控制失败。我国当前有不少企业对成本控制管理的认识不足，没有建立一套标准、合理、完整的成本控制管理体系和制度，不能较好地预测成本水平及其发展趋势，增加了企业的资金周转风险。本文通过对成本控制的基本概念，以李宁公司为例，对该公司的成本控制的情况进行论述，指出其中存在的问题，最后针对成本控制管理的问题提出解决的对策。

Answer 1

Under the condition of the deepening of economic globalization, the development trend of the sports goods industry in growing, gradually towards the brand monopoly. But with the "invasion" of foreign famous sports brand and saturated domestic sports goods industry that makes the market more competitive, in recent years, the domestic many famous sports goods enterprises operating loss is serious, especially important one reason is that the cost control failure. The current many enterprises in China to lack of awareness of cost control management, not a set of standard, reasonable, complete cost control system and management system, and can not predict well the cost level and developing trend, increase the risk of the enterprise's capital turnover. This article through to the basic concept of cost control, li ning, for example, in the company, the essay discusses the situation of cost control, point out the existing problems, and finally based on the cost control management puts forward countermeasures to solve the problem.

Answer 2

网易有人工翻译。