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Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining(留住)customers...
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 50 , words of wisdom are soon forgotten. Once companies have attracted customers they often 51 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business- 52 that the customer remains a customer.
53 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 54 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 55
implications. Cutting down the number of customers a company loses can make a big 56 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 57 increases of between 25 and 85 per cent.
In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 58 never returns, is losing the company thousands of dollars in 59 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 60 is impossible to deny. "In practice most companies' marketing effort is focused on getting customers, with little attention paid to 61 them", says Adrian Payne of Cornfield University' School of Management. "Research suggests that there is a close relationship between retaining customers and making profits. 62 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 63 , and may provide free word-of-mouth advertising. Retaining customers also makes it 64 for competitors to enter a market or increase their share of a market. 展开
53 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 54 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 55
implications. Cutting down the number of customers a company loses can make a big 56 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 57 increases of between 25 and 85 per cent.
In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 58 never returns, is losing the company thousands of dollars in 59 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 60 is impossible to deny. "In practice most companies' marketing effort is focused on getting customers, with little attention paid to 61 them", says Adrian Payne of Cornfield University' School of Management. "Research suggests that there is a close relationship between retaining customers and making profits. 62 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 63 , and may provide free word-of-mouth advertising. Retaining customers also makes it 64 for competitors to enter a market or increase their share of a market. 展开
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我们已经告诉大家在业务,成功是所有关于吸引和留住(留住)的客户。这听起来简单,可实现。但是,50,智慧的话很快被遗忘。一旦公司吸引了客户,他们往往51下半年的故事。在击败了竞争,谈判价格,确保订单,并提供产品的兴奋,管理者往往会变得忘乎所以。他们忘了,他们的业务52枯燥的一面方面,客户仍然是一个客户。
53上的保留,以及每年吸引客户的成本业务巨资集中。据估计,平均公司失去了每一个年,其客户10至30%%。在不断变化的54,这一点也不奇怪。令人惊讶的是,很少有企业有任何的想法,他们已经失去了多少客户的事实。
只有现在组织开始唤醒那些失去的机会,并计算出55
影响。一个公司失去的客户数量的减少可以使一个大56其性能。在美国的研究发现,在投诚的人数减少5%(流失的)客户至57 25至85%的升幅。
在美国,达美乐比萨估计,一个普通的客户是价值5000美元以上的超过十年。一位顾客接收质量差的产品或服务对他们的首次访问,58永远不会返回,失去在59个利润的公司成千上万美元(如果你认为有多少人,他们很可能告诉他们坏的经验)。
培养顾客60背后的逻辑是无法否认的。 “在实践中,大多数公司的营销努力的重点是对客户支付61他们很少关注,”说,佩恩阿德里安麦田大学的管理学院。 “的研究表明,是留住客户,并赚取利润之间有密切的关系。,62客户倾向于购买更多的,是可以预见的成本通常低于新客户提供服务,此外,他们往往要少价格63,可提供免费的文字口碑广告。留住顾客也使得64个竞争者进入市场或增加其市场份额。
53上的保留,以及每年吸引客户的成本业务巨资集中。据估计,平均公司失去了每一个年,其客户10至30%%。在不断变化的54,这一点也不奇怪。令人惊讶的是,很少有企业有任何的想法,他们已经失去了多少客户的事实。
只有现在组织开始唤醒那些失去的机会,并计算出55
影响。一个公司失去的客户数量的减少可以使一个大56其性能。在美国的研究发现,在投诚的人数减少5%(流失的)客户至57 25至85%的升幅。
在美国,达美乐比萨估计,一个普通的客户是价值5000美元以上的超过十年。一位顾客接收质量差的产品或服务对他们的首次访问,58永远不会返回,失去在59个利润的公司成千上万美元(如果你认为有多少人,他们很可能告诉他们坏的经验)。
培养顾客60背后的逻辑是无法否认的。 “在实践中,大多数公司的营销努力的重点是对客户支付61他们很少关注,”说,佩恩阿德里安麦田大学的管理学院。 “的研究表明,是留住客户,并赚取利润之间有密切的关系。,62客户倾向于购买更多的,是可以预见的成本通常低于新客户提供服务,此外,他们往往要少价格63,可提供免费的文字口碑广告。留住顾客也使得64个竞争者进入市场或增加其市场份额。
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是完形填空吧?不全,怎么翻译啊?
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天啊这么多Oh my god
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