Question

对乔布斯的评价

400字左右

Answer 1

值得买，因为新的 Becoming Steve Jobs 和 Walter Isaacson 的 Steve Jobs 完全是两个东西。

先说好，这本写的不是让你成为乔布斯的三百个细节，而是乔布斯怎么成长的一部传记。

Becoming Steve Jobs 关注乔布斯如何从一个天才/傻逼的混合体 （half genius half asshole) 成长为世界知名的CEO，而这个过程长达十余年。相比之下，WI 的那本传记更像是一部编年体，对于乔布斯本人的挖掘仅限于表面，没有对于性格成长的探讨，以及对这个人的全面认识。新书是关于人的，老书更像是关于企业的。

新书第一章：
To truly understand Steve and the incredible journey he was about to undergo, the full transformation that he would experience over his rich life, you have to recognize, accept, and try to reconcile both sides of the man.

无论从媒体还是从苹果现任高管的评价看，Becoming Steve Jobs 对这个人有了更全面的认识，不是媒体俗常理解的 “高大上”，也非留言小报中的 “偏执狂”。这本书恐怕是第一次将乔布斯当成一个普通人来探讨，告诉你他也有 insecurity，他也是需要不断成长、不断妥协的。书中也 cover 了许多之前不为人知的故事，因为作者自己坦言，是之前采访中挖掘出来但不适合发布的信息，这次一并整理了出来。作者还特意说明，自己对乔布斯离开苹果的几年进行了深入的观察和探讨（虽然我还没读到呢），这一段时间在媒体和别家传记中往往比较空白。书中 Prologue：
A few months after his death, I started combing through the old notes, tapes, and files from my stories about him [...] I decided that it wasn’t enough to grumble about the one-dimensional myths about Steve that were ossifying in the public mind; I wanted to offer a fuller picture and deeper understanding of the man I had covered so intensely, in a way that hadn’t been possible when he was alive.

作者之一的 Brent Schlender 接触乔布斯时间很早，他从 NeXT 时期就开始采访乔布斯，和他成为朋友并且近距离观察他几十年，所以他才能呈现出一部展示乔布斯个人成长的传记。

那么总结一下，新书的价值在于
它更多、更深入地观察了乔布斯这个人，而不是他的公司们
它展示了乔布斯的另一面，即“half genius half asshole”之外的一面
它关注乔布斯的个人成长，这个人物是动态的、鲜活的
故事更多，读起来更有趣
所以如果你对这个人感兴趣就买吧。我刚看完 prologue 和 第一章，以后有新想法再补充。

＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝

愚人节补充：读了2/3了，如果两本传记二选一的话肯定要读这一本。Becoming Steve Jobs 中有许多非常可爱的小细节，这是 Walter 那本传记冷冰冰的文字里绝对没有的感觉。比如有一段写乔布斯为了摸索 iMovie，让高管一人拍一段家庭影片回来，有的写的细节丰富让人一看就想笑：
He [Jon Rubinstein] had been on a business trip to Dallas on his birthday that week, so he made this totally deadpan movie of the highlights of his day, where he had scenes sitting alone in his hotel room, and in conference rooms, and other boring places showing himself saying ‘Happy Birthday, Jon. Woohoo!’ everywhere he went.
（第十章）

还有一段 Lasseter 回忆乔布斯和妻子 Laurene，Laurene 是第一次在这本书里出现，作者并没有按照时间的顺序来，但是一下就把场面和情感写的热情饱满：
We [Lasseter 和他爱人] just loved being with the two of them that night, because Steve was so clearly in love. He had his arm around Laurene all night and … he was so happy, so giddily happy, so full of that feeling like everything is champagne bubbles in your life, just effervescent. He was so excited. He had won an Oscar, and here was this marvelous woman.
（第五章）

此外还有很多场景，比如 Quora 上有人写和乔布斯的邂逅，车坏在乔布斯家门口：
I [Tim Smith] have to stop here—it’s a Kodak moment—something you want to remember. It’s a beautiful Fall evening in Palo Alto. Your car’s broken. A formally dressed close friend of Steve Jobs is under the hood working on your engine. You are talking with Steve’s absolutely lovely and down-to-earth wife. Steve is in the car, with his kid, trying to crank it. You don’t often get close to people like Jobs, much less in a ridiculous situation like this, where you realize that they are just really good people. They’re normal, funny, charitable, real people. Not the people the press talks about.

这些细节让整本传记更像一部讨人喜爱的小说，作者就是因为跳脱了传记的俗常套路，这本书才变得这样出众，也让许多和乔布斯贴近的高管、朋友对书中的内容连连称赞，说 “这个才是我们认识的乔布斯”。

Answer 2

改变世界的人，带给人们快乐，奇才。

Answer 3

IT奇才 用三个i字开头的苹果重塑了IT界

Answer 4

IT奇才 用三个i字开头的苹果重塑了IT界