雅思阅读文章
Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shop and restaurants in the US. But it soon spread to other arts of the world. Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
To begin with, "muzak" (音乐广播网) was intended simply to create a soothing (安慰) atmosphere. Recently, however, it's become big business—thanks in part to recent research. Dr. Ronald Milliman, an American marketing expert, has shown that music can boost sales or increase factory production by as much as a third.
But, it has to be light music. A fast one has no effect at all on sales. Slow music can increase receipts by 38%. This is probably because shoppers slow down and have more opportunity to spot items they like to buy. Yet, slow music isn't always answer. Dr.Milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurants owners might be well advised to play up-tempo music to keep the customers moving—unless of course, the resulting indigestion leads to complaints!
1. The reason why background music is so popular is that ______.
A. it can have a powerful effect on those who hear it
B. it can help to create a soothing atmosphere
C. it can boost sales or increase factory production everywhere
D. it can make customers eat their meals quickly
2. Background music means ________.
A. light music that customers enjoy most
B. fast music that makes people move fast
C. slow music that can make customers enjoy their meals
D. the music you are listening to while you are doing something
3. Restaurant owners complain about background music because ______.
A. it results in indigestion
B. it increases their sales
C. it keeps customers moving
D. it decreases their sales
4. The word "up-tempo music" probably means_____.
A. slow music
B. fast music
C. light music
D. classical music
注释:1. spread to 传到,波及,蔓延到
2. to begin with 首先,第一点(理由)
To begin with, we must consider the faculties of the staff all-sidedly.
首先,我们必须全面地考虑全体员工的'素质。
3. intend vt. 想要,打算,意指,意谓
4. boost 增进;改善
We need to boost our spirits. 我们需要鼓舞士气。
5. have to be [美,口]肯定是…… 毫无疑问是……
6. receipt 收据;收条 When you have paid for sth., a receipt is given to you.
当你付了某个东西的钱时,就给了你收据。
接受;收到 (pl) 收入;收益 higher receipts 高收入
7. slow down v.(使)慢下来
答案:1 B 2 D 3 D 4 B
附:雅思阅读技巧之配对题
1. 浏览文章
如果文章有标题、副标题、图片、小标题,则必须在做题之前仔细进行阅读,因为这些内容往往暗示了文章的主题,这对于考生把握全文大意、排除干扰选项会有一定的帮助。
2. 划掉示例中的选项
由于选项不可能被重复使用,因此Example中的选项不可能再次出现,故没有必要浪费时间去阅读这部分内容。所以直接在这个选项上划叉即可。另外,对于某些记忆力不好的考生来说,也可以把这个选项所对应的段落做上记号,以免误读从而浪费时间。
3. 阅读所有选项,标出关键词
由于选项是乱序,因此如果先读文章再去找选项,就有可能出现每读一个段落,就要通读一遍所有的选项这样的问题,最后发现把所有的选项读了数遍。因此,建议考生在阅读文章之前就先把所有选项仔细阅读一遍,并且划出关键词以便记忆。
4. 甄别干扰选项
由于出题需要,考官会放出一些干扰选项,这里列举出两种常见的干扰选项:
a. 与主题大相径庭