Question

求高手翻译了！！！

KFC's pricing strategy
As a global brand, KFC use multiple price strategy due to different market situation. The price strategies that implement in the U.S. have a big difference with its global strategy.

Currently, KFC’s biggest market share is moving to the immature markets and developing countries. As a result, KFC choose the price skimming as its pricing strategy. Because of its advanced management experience, advance the supply chain, advance technology, and strong financial support. KFC is the top brand and its product is more competitive than other competitors. On this condition, KFC product can attract consumer from middle or higher income level.

However, since the target market changed in the mature markets and developed countries such as U.S., KFC should choose the status quo pricing strategy which stays with the price of competitors. In this area, fast-food is the lower consumer goods and this industry has been very mature. There are full of competitors such as McDonald’s, Burger King, and Subway which have the same homogeneity and their competition is extremely intense. On one hand, each competitor has its own independent and perfect supply chain, so the costs of product can be compressed to a minimum. On the other hand, the service, product quality, and the product categories are all most the same. Differences are not large. Because of these two factors, KFC should lower its price in order to attract consumers from middle and low income levels thus stay in a competitive position.
In addition, Comparing with other competitors, KFC chooses different prices to increase the diversity of product. Since KFC position itself as a fried chicken expert in the fast-food industry. Fried chicken is popular and best product of KFC .In order to increase its differences and consolidate its leading position, KFC pricing its fried chicken with a price higher than any other fast-food competitors. In general, its price is higher about 5%-10% than others, while other product such as hamburgers and beverage prices are basically the same as with the competitor.

Answer 1

肯德基的定价策略
作为一个全球品牌，肯德基使用多个不同的市场情况的价格策略。价格策略实现在美国有很大的差异，与它的全球战略。

目前，肯德基的最大的市场份额将移动到的不成熟的市场和发展中国家。因此，肯德基选择略读作为其定价策略的价格。由于其先进的管理经验，推进的供应链、 技术进步和有力的财政支持。肯德基是顶尖品牌，其产品是比其他竞争对手更具竞争力。在此条件下，肯德基产品能吸引消费者从中间或更高的收入水平。

但是，因为目标市场成熟市场的变化和美国等发达国家，肯德基应选择与竞争对手的价格定价策略，保持现状。在这一领域，快餐是较低的消费品和这个行业方面已十分成熟。有充分的竞争对手如麦当劳、 汉堡王和地铁有相同的同质化与他们竞争是十分激烈。一方面，每个竞争对手都有它自己的独立和完善供应链，因此产品的成本可以压缩到最小。另一方面，服务、 产品质量和产品类别是几乎相同的。区别不大。由于这两个因素，肯德基应降低其价格，以吸引消费者从中间和低收入水平因此留在竞争的地位。
此外，与其他竞争对手比较，肯德基选择不同的价格，以增加产品的多样性。肯德基自定位作为炸鸡快餐行业专家。流行和最佳产品的肯德基炸鸡。为了增加其差异和巩固其领先地位，肯德基高于任何其他快餐业竞争对手的价格定价及其炸鸡。一般情况下，它的价格是高约 5%-10%比别人，而其他如汉堡包和饮料价格的产品基本上都是与竞争对手相同。

Answer 2

肯德基的定价策略
作为一个全球品牌,肯德基使用多个价格策略由于不同的市场情况。价格策略,实现在美国有一个很大的区别与全球策略。

目前,肯德基最大的市场份额已经向成熟市场和发展中国家。作为一个结果,肯德基的价格为其选择掠过的定价策略。由于它的先进管理经验,提高供应链、先进的技术、雄厚的资金支持。肯德基是最高的品牌和产品是有竞争力的其他竞争者。在这种情况下,肯德基产品能吸引消费者从中间或更高的收入水平。

然而,由于目标市场变化在成熟市场国家和发达国家如美国、肯德基应选择定价策略并保持现状的价格与其他竞争者。在这方面,快餐是较低级的消费品和这个行业已经非常成熟。有充满竞争者如麦当劳、汉堡王,地铁有相同的均匀性和他们的竞争是非常激烈的。一方面,每个竞争者都有它自己的独立和完善的供应链,产品的成本可以被压缩到最小。另一方面,服务、产品质量、产品类别是几乎所有的相同。差别并不大。因为这两个因素,可以降低它的价格肯德基为了吸引消费者的中、低收入水平之间的差距如此停留在一个竞争性的位置。
此外,与其他竞争对手相比,肯德基选择不同的价格来增加产品的多样性。因为肯德基炸鸡位置本身作为一个专家在快餐行业。炸鸡很受欢迎,而且最好的产品是肯德基。为了提高其差异和巩固其领先地位,肯德基炸鸡和定价的价格比其他任何一个快餐的竞争对手。一般来说,其价格是比别人高5% ~ -10%左右,而其他的公关