Question

英语在线翻译

1、定价的内部因素：
营销目标
营销组合策略：公司经常利用价格产品定位，然后调整其他营销组合的决策，从而达到公司的价格目标。
成本：成本是公司制定价钱的底线。可分固定成本、可变成本、和总成本。
组织因素：管理层必须决定在组织内的参与定价者，公司可以采用各种方法确定参与定价者。

2、定价的外部因素

市场结构和需求特征：1、不同的市场结构有不同的定价。2、消费者最终将决定产品是否合理。定价决策和其他营销组合决策一样，必须是以顾客导向的。3、价格和需求的关系。

竞争者的成本、价格和产品。

其他的环境因素：经济环境、政府环境、消费环境等。

Answer 1

1, the pricing of internal factors:
Marketing objectives
Marketing mix strategy: companies often use price, product positioning, and then adjust the other marketing mix decisions, so as to achieve the company's price target.
Cost: Cost is the bottom line price of the company to develop. Can be divided into fixed costs, variable costs, and total cost.
Organizational factors: management within the organization must decide to participate in the pricing, the company can use various methods to determine the pricing of those involved.

2, the price of external factors

Market structure and demand characteristics: 1, different markets have different pricing structures. 2, the consumer will ultimately decide whether the product is reasonable. Pricing decisions, and other marketing mix decisions, must be based on customer-oriented. 3, the relationship between price and demand.

Competitors costs, prices and products.

Other environmental factors: the economic environment, government environmental, consumer and environmental

Answer 2

Pricing internal factors:
Marketing objectives
Marketing strategy : the company often use price product positioning, and then adjust the marketing mix decision making, so as to achieve the company target price.
Cost: cost is the company to develop the price bottom line. Can be divided into fixed cost, variable cost, and the total cost.
Tissue factor: management must decide within the organization involved in the pricing, the company various methods can be adopted to determine the involvement of pricing

2, the external factors of pricing
Market structure and demand characteristics: 1, different market structures have different pricing. 2, consumers will ultimately decide whether a product is reasonable. Pricing decisions and other marketing mix decision-making, must be customer oriented. 3, the relationship of price and demand.
Competitors, price and product cost.
Other environmental factors: environment, economic environment, government consumption environment.

Answer 3

1, pricing internal factors:

Marketing target

Marketing mix strategy: companies often use the price product positioning, and then adjust the other marketing mix decision, so as to achieve the company's target price.

Cost: cost is formulated the bottom line of the price. Can divide fixed costs, variable cost, and the total cost.

The organizational factors: management must decide within the organization in the pricing of, the company can be used in a variety of methods to determine who participate in pricing.

2, the pricing of external factors

Market structure and demand characteristics: 1, different market structure have different pricing. 2, consumers will ultimately determine product is reasonable. Pricing decision and other marketing mix decision, must is customer oriented. 3, prices and demand.

The cost of the competitors, price and products.

Other environmental factors: economic environment, government environmental, consumption environment, etc.

Answer 4

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Answer 5