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宁波服装加工企业SWOT分析与发展对策浅析摘要中国是世界第一的“服装制造大国”,而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一。宁波是“红帮裁缝”的发祥地,是古...
宁波服装加工企业SWOT分析与发展对策浅析
摘 要
中国是世界第一的“服装制造大国”,而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一。宁波是“红帮裁缝”的发祥地,是古代海上“丝绸之路”主要起泊地,近代服装的发祥地之一。基于历史的传统优势和深厚的服饰文化底蕴,促进了宁波服装加工业的兴起,同时带动了很多小企业的发展。但是“宁波制造”能够享誉国内外,靠得不是品牌而是OEM(贴牌生产)。由于是贴牌生产,服装加工企业的成本投入几乎最大,但获取的收益却几乎最小。本课题对宁波服装加工企业进行SWOT的全面分析,寻找发展契机,使加工型企业走出困境,实现产业的升级转型,有利于宁波服装市场的开发与国际接轨。 展开
摘 要
中国是世界第一的“服装制造大国”,而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一。宁波是“红帮裁缝”的发祥地,是古代海上“丝绸之路”主要起泊地,近代服装的发祥地之一。基于历史的传统优势和深厚的服饰文化底蕴,促进了宁波服装加工业的兴起,同时带动了很多小企业的发展。但是“宁波制造”能够享誉国内外,靠得不是品牌而是OEM(贴牌生产)。由于是贴牌生产,服装加工企业的成本投入几乎最大,但获取的收益却几乎最小。本课题对宁波服装加工企业进行SWOT的全面分析,寻找发展契机,使加工型企业走出困境,实现产业的升级转型,有利于宁波服装市场的开发与国际接轨。 展开
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宁波服装加工企业SWOT分析与发展对策浅析
A Brief Talk on Ningbo Garment Processing SWOT Analysis and Development Solution
摘 要
Abstract
中国是世界第一的“服装制造大国”,
China is world leading garment manufacturer.
而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一。
Ningbo, one of the biggest garment industry base, leads the garment industry in Zhe Jiang Province.
宁波是“红帮裁缝”的发祥地,是古代海上“丝绸之路”主要起泊地,近代服装的发祥地之一。
As the cradle of “Hong Bang Tailoring” (which means tailoring for foreigners), Ningbo is the major loading port on ancient “silk road ”on the sea and one of the origin for modern garment industry.
基于历史的传统优势和深厚的服饰文化底蕴,促进了宁波服装加工业的兴起,同时带动了很多小企业的发展。
Ningbo's profound garment history and culture greatly promoted the rise of Ningbo's garment processing industry, and brought about the development of many small business.
但是“宁波制造”能够享誉国内外,靠得不是品牌而是OEM(贴牌生产)。
While "Made in Ningbo" is wll-known at home and aboard, not for its brand but for OEM.
由于是贴牌生产,服装加工企业的成本投入几乎最大,但获取的收益却几乎最小。
Garment processing businesses gained the least profit and spent the most cost due to OEM.
本课题对宁波服装加工企业进行SWOT的全面分析,寻找发展契机,使加工型企业走出困境,实现产业的升级转型,有利于宁波服装市场的开发与国际接轨。
This thesis conducted an overall analysis on Ningbo garment processing business' SWOT to find development opportunities so as to get rid of the recession, and realize industrial upgrading transformation so as to bridge the Ningbo garment market with the overseas market.
A Brief Talk on Ningbo Garment Processing SWOT Analysis and Development Solution
摘 要
Abstract
中国是世界第一的“服装制造大国”,
China is world leading garment manufacturer.
而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一。
Ningbo, one of the biggest garment industry base, leads the garment industry in Zhe Jiang Province.
宁波是“红帮裁缝”的发祥地,是古代海上“丝绸之路”主要起泊地,近代服装的发祥地之一。
As the cradle of “Hong Bang Tailoring” (which means tailoring for foreigners), Ningbo is the major loading port on ancient “silk road ”on the sea and one of the origin for modern garment industry.
基于历史的传统优势和深厚的服饰文化底蕴,促进了宁波服装加工业的兴起,同时带动了很多小企业的发展。
Ningbo's profound garment history and culture greatly promoted the rise of Ningbo's garment processing industry, and brought about the development of many small business.
但是“宁波制造”能够享誉国内外,靠得不是品牌而是OEM(贴牌生产)。
While "Made in Ningbo" is wll-known at home and aboard, not for its brand but for OEM.
由于是贴牌生产,服装加工企业的成本投入几乎最大,但获取的收益却几乎最小。
Garment processing businesses gained the least profit and spent the most cost due to OEM.
本课题对宁波服装加工企业进行SWOT的全面分析,寻找发展契机,使加工型企业走出困境,实现产业的升级转型,有利于宁波服装市场的开发与国际接轨。
This thesis conducted an overall analysis on Ningbo garment processing business' SWOT to find development opportunities so as to get rid of the recession, and realize industrial upgrading transformation so as to bridge the Ningbo garment market with the overseas market.
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China is the world's first "clothing manufacturing big country", and ningbo in zhejiang province as the clothing industry bibcock, is the largest industrial base of clothing. Ningbo is "GongBang tailor" birthplace, is ancient sea "silk road" basically has BoDe, one of the birthplace of modern clothing. Based on the history of the traditional advantage and profound dress culture, promote the rise of the ningbo dress processing, and drive the development of many small businesses. But "ningbo manufacturing" to reputation at home and abroad, by not brand but OEM (OEM production). Because is the OEM production, garment processing enterprise costs almost the biggest, but get benefits but almost minimum. This topic to ningbo garment processing enterprise SWOT analysis of comprehensive, looking for development opportunity, make the processing enterprises to get out of the difficult situation, realize the industry upgrade transformation, be helpful for the development of ningbo clothing market with international standards.
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China is the world's first "garment manufacturing power", as the garment industry in Zhejiang Province, Ningbo leader, is one of the biggest garment industry base. Ningbo is "Hong band tailors" birthplace is an ancient maritime "Silk Road" from the main boat basin, one of the birthplaces of modern apparel. Thick clothing based on the traditional strengths of history and culture, contributed to the rise of Ningbo clothing industry, while promoting the development of a number of small businesses. But "Ningbo create" reputation at home and abroad, is not a brand but OEM (original equipment manufacture). Because it is original equipment manufacture, garment processing enterprises cost almost the most, but gets the benefits of almost minimal. This topics full analysis on Ningbo's clothing processing enterprise SWOT, looking for an opportunity to enable processing enterprises to extricate, upgrading of the industrial restructuring, conducive to the development of Ningbo's clothing market and international practice.
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