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题目:浅析微博广告及其发展趋势摘要:微博作为一种基于用户关系的信息分享、传播、以及获取平台,很快得到普及,微博广告也很快得到运用。微博广告的传播不受时间和空间的限制,以互... 题目:浅析微博广告及其发展趋势
摘要:微博作为一种基于用户关系的信息分享、传播、以及获取平台,很快得到普及,微博广告也很快得到运用。微博广告的传播不受时间和空间的限制,以互动方式传播,内容丰富,且以图、文、声、像等多种形式,生动形象地将产品或市场活动的信息展示在用户面前。微博广告具有低成本、高速度,更改灵活,有针对性地面向高端用户等特点,已得到广泛使用,通过与传统主流媒体合作,以其互动性特点,必将得到大力发展,成为广告的主流形式。
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Tibby328
2011-12-30 · TA获得超过627个赞
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Topic: an analysis of the microblog advertising and its development trend
Abstract: the microblog based on the relationship among users is a platform for sharing,spreading and obtaining information and has been popularized in a short time. along with the microblog's fast popularization, the microblog advertising has also been applied quickly. the spread of the microblog advertising is free from the temporal and spatial restrictions.it is spreaded by interactive communication. Rich in content and expressed in a variety of forms such as,pictures, words, sounds,videos etc,it can vividly represent the information of the product or the marketing activities to the user. with low cost, high speed, flexible to change, targeted for high-end users and other characteristics, the microblog advertising has been widely used. through cooperating with the traditional mainstream media,and its interactive features, it will get a great development, and progress to be the mainstream form for advertising.
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