Question

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Tactile and sound cues
Novel shapes can act as both visual and tactile cues, silently encouraging consumers to touch the package. And “when consumers touch a product, the likelihood of purchase sky rockets,” laga’s Berry says.
“You can induce tactile response by including an unconscious trigger” in the package, such as shape or texture, he adds. “That’s what designers and marketers are aiming to do.”
Rough finishes on paperboard packaging, embossing or etching on glass bottles and jars and molded features on plastic containers are a few ways food packagers incorporate texture.
Printing techniques can be used for this purpose. For Bawls Guarana, a high-caffeine energy drink, brand owner Hobarama LLC, Miami, uses 16-oz. cans that have been texturized using foaming ink. The ink is applied in a pattern of dots that amplifies the can’s graphic design. The company also uses bumpy-textured glass bottles for the product.
Sound cues can be incorporated into packages, as well, to enhance consumers’ experience of the package and product. Examples include the pop of an induction seal as it is broken and the audible click of a closure snapping shut.
These kinds of sounds provide feedback for the consumer, “and we’re always looking for feedback. People can be quite attracted to something like that,” says Belinda Winder, consumer psychologist and senior lecturer at Nottingham Trent University, Nottingham, England. “We’re playful, curious creatures. We like to make sounds, and we like feedback, so if you can incorporate a sound” into a package, consumers will respond.
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Answer 1

触感和声音的提示
新式形状可以作为视觉和触觉的提示，暗暗地鼓励消费者感触包装。“一旦消费者接触（触摸）一种产品，购买的可能性就会大大增加，”Laga的Berry说。“在包装上加入一种不为人知的扳机， 您就可以诱发触觉响应”，如形状或纹理。他补充道： “这是设计师和营销人员所要达到的目标。”
表面粗糙的纸板包装，在玻璃瓶罐和塑料容器上压花或蚀刻的成型特点，是食品包装者采纳的几种方法。
印刷技术也可用于这一目的。对于Bawls Guarana，迈阿密的Hobarama有限责任公司所持有的一种高咖啡因的高能饮料品牌，采用的是膨化油墨印刷的16盎司易拉罐。油墨是以一个一个点的模式印上去，从而放大了易拉罐的图形设计。该公司为该产品还使用了颠簸质感的玻璃瓶。
声音提示也可以纳入包装，来提高消费者对包装和产品的感受经历。例子包括：感受密封盖打开时的爆破声，关闭产品时的咔嗒声。
这些声音为消费者提供了反馈，“我们一直在寻找反馈。人们会相当地被这种东西所吸引，”英国诺丁汉特伦特大学的心理学家和高级讲师贝琳达.温德尔说。他说：“我们人类很好玩，是好奇的生物。我们喜欢发出声音，我们喜欢有反馈，所以如果你能将声音纳入到包装中”，消费者就会有响应。

Answer 2

触觉和声音信号
　　新颖的形状可作为视觉和触觉的暗示,静静地,鼓励消费者摸包。“当消费者触摸产品,购买的可能性天空火箭,“laga的贝瑞说。
　　“你能诱导触觉反应,包括一个无意识的触发”的包装,如形状或纹理,”他说。“这就是设计师和营销的目标是去做了。”
　　摘要卡纸材料上的粗糙完成包装、压花或蚀刻在玻璃瓶罐、塑造特点