超市发的基本简介
超市发以“顾客需要是我们努力的方向 顾客满意是我们追求的目标”为核心价值观，恪守“引领绿色消费 共创幸福家园”的企业使命，秉承“千方百计服务千家万户”的服务宗旨，构建“立足海淀、辐射北京”的战略格局，以提高消费者生活品质为己任，突出生鲜商品经营特色，成为消费者贴心的家庭伙伴。
超市发在2001年通过了ISO9000质量体系国际、国内双重认证，陆续通过了中关村质量管理奖和全国商业质量管理奖的创奖，稳居北京市海淀区绝对领先的市场地位， 2008年、2009年连续两年荣膺“北京商业十大品牌”、2010年荣获全国商业质量奖荣誉企业、多年获得“全国商业行业顾客满意企业”、“全国商业质量管理先进企业”、 “商业顾客满意企业”、“北京市商业名牌企业”、“北京市守信企业”、“北京市劳动和谐关系先进单位”、 “北京十大商业品牌”、 “首都民族团结进步先进集体”等荣誉称号。
在未来的发展中，超市发将以建立基于现代新型生活方式的企业文化——“家”文化为依托，不断创新经营，强化管理，扩大规模，延伸市场，提升顾客满意度，为实现“根植于社区的一流零售商”的企业愿景而不懈努力奋斗！
Beijing Chaoshifa Chain Store Co., Ltd., the former Beijing Haidian Non-staple Food Company, was shareholding reformed in Oct. 1999 and therefore became the first joint-stock commercial enterprise in Beijing. The company has the brand of “Chaoshifa”, and is specialized in the retail of daily raw and fresh foods, general merchandise, home appliances and wholesale of some agent brands. There are totally over 30000㎡base for distribution to more than 100 chain stores, including 3700㎡constant temperature warehouse for raw and fresh commodities, 1500 ㎡ low temperature warehouse and 700㎡ processing workshop. Meanwhile, we have achieved mechanized logistics and information-based management. Over these years, the company is seen with constant expanding business scale and steady increase of sales volume, and now has stood the top of commercial chain stores in Beijing. We have leaped to Top 500 of China and Top 100 of Chain Stores of China.
With the service philosophy of “Serving Families to Our Best” and operation belief of advocating the “Green Marketing and Health Care”, we lay stress on the business of raw and fresh commodities and make every effort to promote the life quality of consumers and create the safe and health modern life together with the consumers. Our company has passed the certification of international and domestic ISO9000 quality system, and maintained stable lead in the market of Haidian District of Beijing. Based on Beijing and Facing the North China market, we have been awarded the honors of “National Customer Satisfaction Enterprise in Commercial Industry”, “National Advanced Enterprise in Commercial Quality Management”, “Famous Commercial Brand Enterprise of Beijing”, “Good Faith Enterprise of Beijing”, “Advanced Enterprise in Harmonious Labor Relationship of Beijing” and “No False Trade Mark Demonstration Store” or like in successive years.
Our company will continue to adhere to the quality policy of “Customer First, Top Credit, Considerate Service, Best Quality, Creative Products and Satisfied Benefit”, while strengthen the business operation and management and expand scale on the basis of our enterprise culture in the future development. We will constantly promote the satisfaction of customers and make endless effort to accomplish the goal of “to be the famous brand chain enterprise in Chinese retail market”.
