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老板明天要交毕业论文,今天把任务压给我,论文已写的眼睛发黑,请高手帮忙翻译下摘要。随着我国人均收入的显著提高和汽车价格的大幅下跌。对于中国普通家庭而言,汽车已不再是可望不...
老板明天要交毕业论文,今天把任务压给我,论文已写的眼睛发黑,请高手帮忙翻译下摘要。
随着我国人均收入的显著提高和汽车价格的大幅下跌。对于中国普通家庭而言,汽车已不再是可望不可及的豪华奢侈品。汽车作为中国居民家庭拥有率最低的高档耐用消费品,正在快速进入普通家庭,成为新一代的领航消费品。短短10余年,我国汽车消费量已从1995年的l44.18万辆增加到2006年的722万辆。但与世界汽车工业发达国家相比,我国汽车保有率还相对较低。根据发达国家的发展经历推断,中国仍是一个极具潜力的汽车消费市场。
江苏天驰实业有限公司作为一家拥有上市公司背景,同时拥有克莱斯勒/Jeep、北京现代、东风悦达起亚、长安福特、广州本田等品牌经营权的汽车销售服务集团,亲身经历了中国汽车产业飞速发展期。在看到汽车产业美好未来的同时也清醒的意识到,汽车服务于业格局已在悄然变化:行业竞争日益加剧;整车销售盈利水平急剧下降,中高档车消费人群逐步上升;汽车后市场——这块汽车产业链上最大的利润“奶酪”正在兴起……同时,由于发展过快,企业遇到人才短缺、资金压力、管理混乱等问题;而原先过多依赖的整车销售已进入微利甚至无利可图的时期,天驰公司深深感受到如履薄冰的压力。天驰将如何摆脱当前困境,提升企业管理及盈利能力,实现集团董事会确立的进入行业前三甲的任务目标,成为摆在天驰经营层面前急需解决的一道难题。
续1:
首先,从宏观上讲,天驰必须打破原先的经营套路。第一,对旗下品牌进行战略调整。顺应市场发展趋势,将盈利能力较差的长安铃木4S店关闭,取而代之引入市场表现不俗、具有发展潜力的广州本田、广汽丰田、一汽奥迪、华晨宝马品牌。对于底端品牌北京现代及东风悦达起亚,利用其保有量大的特点,采取销售主抓买断经营项目,重点做好售后服务的策略。第二,工作重心移到汽车后市场,启动天驰汽车保姆快修连锁网络建设项目。目标在1~2年内在苏州市区建成6~8家集汽车美容装潢、快修保养、精品销售、保险理赔、抢修救援、会员俱乐部为一体的天驰保姆旗舰店,并逐步将网点向周边县市延伸。它的建成将更加巩固天驰公司在苏州汽车市场领头羊的地位。同时,也将增强消费者对天驰服务品牌的信任度及忠诚度。第三,打造天驰汽车服务品牌。通过为客户提供专业的优质服务以及客户良好口碑的传递,让“买车、养车、修车到天驰汽车”的口号成为苏城购车者不自觉的消费意识。 展开
随着我国人均收入的显著提高和汽车价格的大幅下跌。对于中国普通家庭而言,汽车已不再是可望不可及的豪华奢侈品。汽车作为中国居民家庭拥有率最低的高档耐用消费品,正在快速进入普通家庭,成为新一代的领航消费品。短短10余年,我国汽车消费量已从1995年的l44.18万辆增加到2006年的722万辆。但与世界汽车工业发达国家相比,我国汽车保有率还相对较低。根据发达国家的发展经历推断,中国仍是一个极具潜力的汽车消费市场。
江苏天驰实业有限公司作为一家拥有上市公司背景,同时拥有克莱斯勒/Jeep、北京现代、东风悦达起亚、长安福特、广州本田等品牌经营权的汽车销售服务集团,亲身经历了中国汽车产业飞速发展期。在看到汽车产业美好未来的同时也清醒的意识到,汽车服务于业格局已在悄然变化:行业竞争日益加剧;整车销售盈利水平急剧下降,中高档车消费人群逐步上升;汽车后市场——这块汽车产业链上最大的利润“奶酪”正在兴起……同时,由于发展过快,企业遇到人才短缺、资金压力、管理混乱等问题;而原先过多依赖的整车销售已进入微利甚至无利可图的时期,天驰公司深深感受到如履薄冰的压力。天驰将如何摆脱当前困境,提升企业管理及盈利能力,实现集团董事会确立的进入行业前三甲的任务目标,成为摆在天驰经营层面前急需解决的一道难题。
续1:
首先,从宏观上讲,天驰必须打破原先的经营套路。第一,对旗下品牌进行战略调整。顺应市场发展趋势,将盈利能力较差的长安铃木4S店关闭,取而代之引入市场表现不俗、具有发展潜力的广州本田、广汽丰田、一汽奥迪、华晨宝马品牌。对于底端品牌北京现代及东风悦达起亚,利用其保有量大的特点,采取销售主抓买断经营项目,重点做好售后服务的策略。第二,工作重心移到汽车后市场,启动天驰汽车保姆快修连锁网络建设项目。目标在1~2年内在苏州市区建成6~8家集汽车美容装潢、快修保养、精品销售、保险理赔、抢修救援、会员俱乐部为一体的天驰保姆旗舰店,并逐步将网点向周边县市延伸。它的建成将更加巩固天驰公司在苏州汽车市场领头羊的地位。同时,也将增强消费者对天驰服务品牌的信任度及忠诚度。第三,打造天驰汽车服务品牌。通过为客户提供专业的优质服务以及客户良好口碑的传递,让“买车、养车、修车到天驰汽车”的口号成为苏城购车者不自觉的消费意识。 展开
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As China's per capita income and a significant increase in car prices fell sharply. For ordinary Chinese families, cars are no longer to be a luxury luxury. The family car as residents in China have the lowest rate of high-end consumer durables, is rapidly entering ordinary families, a new generation of consumer pilot. Just more than 10 years, China's consumption of cars from 1995 to l44.18 10,000 in 2006 to 7.22 million. But compared to the developed countries of the world automobile industry, China's auto tenure rate is relatively low. According to the developed countries through the development of inference, China is still a great potential for automotive consumer market.
Tianchuang Chi Industries Limited has as a listed company background, in addition to the Chrysler / Jeep, Beijing Hyundai, Dongfeng Yueda Kia, Ford, Guangzhou Honda brand franchise sales services group, experienced a rapid development of China's automobile industry period. Seeing a bright future for the auto industry also soberly aware that the car service in the industry pattern has quietly change: the increasing industry competition; Vehicle sales profit sharp decline in luxury car crowd gradually increased consumption; After the car market - this piece of the auto industry's biggest profit chain " cheese "is emerging ... At the same time, rapid development, enterprises face manpower shortage, financial pressures, management chaos; excessive reliance on the original vehicle sales has arisen even unprofitable period, the company Chi days never deeply felt the pressure. Chi days from the current predicament will be how to enhance enterprise management and profitability, the Group of the Board of Trustees established the top three sectors before the mission objectives, become an operating level Chi days before an urgent solution of problems
Tianchuang Chi Industries Limited has as a listed company background, in addition to the Chrysler / Jeep, Beijing Hyundai, Dongfeng Yueda Kia, Ford, Guangzhou Honda brand franchise sales services group, experienced a rapid development of China's automobile industry period. Seeing a bright future for the auto industry also soberly aware that the car service in the industry pattern has quietly change: the increasing industry competition; Vehicle sales profit sharp decline in luxury car crowd gradually increased consumption; After the car market - this piece of the auto industry's biggest profit chain " cheese "is emerging ... At the same time, rapid development, enterprises face manpower shortage, financial pressures, management chaos; excessive reliance on the original vehicle sales has arisen even unprofitable period, the company Chi days never deeply felt the pressure. Chi days from the current predicament will be how to enhance enterprise management and profitability, the Group of the Board of Trustees established the top three sectors before the mission objectives, become an operating level Chi days before an urgent solution of problems
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let me have a try!!一楼机翻害人
With the high-speed increasing of people's incoming and a widely decreasing of the car prices,to own a car doesn't mean an unaccessable dream in China.Cars has become a lowest-possessed top grade durable consumer goods in China and car industry fast developing as it become the new leader of all the consuming goods.后面太长了 前面觉得满意发消息再翻下去
With the high-speed increasing of people's incoming and a widely decreasing of the car prices,to own a car doesn't mean an unaccessable dream in China.Cars has become a lowest-possessed top grade durable consumer goods in China and car industry fast developing as it become the new leader of all the consuming goods.后面太长了 前面觉得满意发消息再翻下去
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