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客户关系管理的核心是“以客户为中心”,通过满足客户的个性化需求,提高客户满意度和忠诚度,保持良好的情感关系的同时,不断创造价值或附加值给客户,让客户建立忠诚度和依赖度,再... 客户关系管理的核心是“以客户为中心”,通过满足客户的个性化需求,提高客户满意度和忠诚度,保持良好的情感关系的同时,不断创造价值或附加值给客户,让客户建立忠诚度和依赖度,再次建立需求,实现长期双赢!所以各家商业银行的经营策略有“追求规模效益”向“挖掘客户效益”转变,交通银行也不例外,客户成为商业银行最重要的资源,如何选择高利润的客户群体,提供高品质的多样化的服务,才是留住客户,在激烈的市场环境中取胜的关键。
本文以交通银行A支行客户关系管理(OCRM)作为研究对象,从客户关系管理的基本概念出发,在对客户关系相关理论进行深入的研究分析的基础上,对该支行客户关系管理现状进行了全面的分析,着力从客户分析、客户选择、客户维护、服务营销策略、业务流程优化等几个方面提出了对支行的客户关系管理改进策略,也对支行实施客户关系管理所需要的保障制度和措施进行研究,力争通过改善降低企业的运营陈本,为客户提供更快捷、经济、周到的服务。从而保持和吸引更多的客户,提高客户的价值、满意度。盈利性和忠诚度、以求最终达到企业利润最大化,提高交通银行的核心竞争力。
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傻瓜啲愛
2012-03-03
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Customer relationship management is the core of" take the customer as the center", through to meet the individual needs of customers, improve customer satisfaction and loyalty, maintaining good relationships at the same time, and constantly create value or added value to customers, allows customers to build loyalty and dependence, once again establishing demand, achieve long-term win-win! So the commercial banks operating strategy is" the pursuit of economies of scale" to " customer benefit " change, Bank of communications is not exceptional also, customers become important resource for commercial banks, how to choose the high profit customers, providing high-quality diversified services, to retain customers, in the fierce market environment to win the key.
Based on the traffic in A branch of bank customer relationship management ( OCRM ) as the research object, from the basic concept of customer relationship management, customer relationship theory in the in-depth study on the basis of the analysis, on the branch of the customer relationship management conducted a comprehensive analysis, focus on customer analysis, customer choice, customers, maintenance service marketing strategy, business process optimization and puts forward to the branch of the customer relationship management improvement strategy, also on the branch of the implementation of customer relationship management to guarantee system and measures for research, and strive to improve lower business operating Chen Ben, to provide a more efficient, economical, and thoughtful service. In order to maintain and attract more customers, improve customer value, satisfaction. Profitability and loyalty, in order to eventually achieve the maximum profit for the enterprise, improve the core competitiveness of Bank of communications.
幸迷都沉失0Y
2012-03-03
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Customer relationship management is the core of "customer-centric", by meeting the individual requirements of the customer, increase customer satisfaction and loyalty, while maintaining good emotional relationships, constantly create value or added value to the customer, allowing customers to build loyalty and dependence, again establishing requirements to achieve long-term win-win!
The business strategy of commercial bank "to pursue economies of scale" to "mining customer benefit" changes, Bank of communications is no exception, customers of commercial bank's most important resource, how to choose a profitable customer groups, provide a variety of high-quality service, customer retention, the key to win in a competitive market environment. This to traffic Bank-a branch customer relationship management (OCRM) as research object, from customer relationship management of basic concept start, in on customer relationship related theory for in-depth of research analysis of Foundation Shang, on the branch customer relationship management status for has full of analysis, to from customer analysis, and customer select, and customer maintenance, and service marketing policy, and business process optimization, several area made has on branch of customer relationship management improved policy, Branch customer relationship management needs to study the security system and measures, striving to improve lower Chen Ben enterprise operations, to provide customers with more efficient, economical, good service. To keep and attract more customers, increase customer satisfaction, value. Profitability and customer loyalty, and ultimately, profit maximization, improving core competitiveness of the Bank of communications.
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lijuejie55
2012-03-03
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Customer relationship management is the core of" take the customer as the center", through to meet the individual needs of customers, improve customer satisfaction and loyalty, maintaining good relationships at the same time, and constantly create value or added value to customers, allows customers to build loyalty and dependence, once again establishing demand, achieve long-term win-win! So the commercial banks operating strategy is" the pursuit of economies of scale" to " customer benefit " change, Bank of communications is not exceptional also, customers become important resource for commercial banks, how to choose the high profit customers, providing high-quality diversified services, to retain customers, in the fierce market environment to win the key.

Based on the traffic in A branch of bank customer relationship management ( OCRM ) as the research object, from the basic concept of customer relationship management, customer relationship theory in the in-depth study on the basis of the analysis, on the branch of the customer relationship management conducted a comprehensive analysis, focus on customer analysis, customer choice, customers, maintenance service marketing strategy, business process optimization and puts forward to the branch of the customer relationship management improvement strategy, also on the branch of the implementation of customer relationship management to guarantee system and measures for research, and strive to improve lower business operating Chen Ben, to provide a more efficient, economical, and thoughtful service. In order to maintain and attract more customers, improve customer value, satisfaction. Profitability and loyalty, in order to eventually achieve the maximum profit for the enterprise, improve the core competitiveness of Bank of communications.

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