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First,whencustomersestablishagoodreputationwiththeircurrentcardissuertheyaregrantedfa... First, when customers establish a good reputation with their current card issuer they are granted favourable credit limits compared to those offered by a rival issuer. Second, customers with high outstanding balances find it more difficult to switch because issuers are concerned about default risk and are therefore more likely to reject their applications. Calem et al. find evidence that is consistent with these propositions. Therefore, customer indebtedness is an impediment to obtaining a card with lower rates. The concern for issuers is that if they unilaterally lower their rates, it is the high-risk customers that are likely to want to switch. 展开
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首先,当客户在他们目前的信用卡发行者心中树立了良好的口碑时,他们就会获得相比那些由一个竞争发行人发行的更为优惠的信贷限制。其次,那些账户有髙余额的客户的会发现他们更难开关其账户,因为发行人担心违约风险而更可能拒绝他们的申请。calem等人发现了能证明这些命题的证据。因此,客户的债务是获得较低利率的信用卡一个障碍。而发行人所在意的是如果他们单方面降低利率,高风险的客户就很可能会关闭其账户。
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