Question

求翻译！急!中译英！谢谢帮助

四个原则：
1、主动和诚意原则
在处理危机时，不论是何种性质的危机，不管危机的责任在何方，银行都应主动诚恳地承担责任，妥善处理危机, 尽快消除不利影响。
2、透明化原则
银行应当充分认识银行利益相关方知情权的重要性。一方面, 应当按照监管要求披露相关信息；另一方面, 在处理危机事件的过程中，主动与新闻媒介联系，与公众沟通，说明事实真相，向公众提供真实的信息。
3、快速反应原则
危机具有突发性特点，很快引起新闻媒介和公众的关注。银行应当迅速研究对策，作出反应，使公众了解危机真相以及采取各项措施争取公众的支持，减少危机带来的损失。
4、公众利益至上原则
利益是公众关心的焦点所在， 危机处理人员要以公众利益代言人的身份出现， 体现一个银行及其管理层对社会利益和股东利益的最大承诺。

预防危机：（1）随时收集公众对HSBC的反馈信息，一旦出现某一方面的问题立即跟踪调查加以解决；（2）掌握政策决策信息，如有关法规、条令的颁布，研究和调整HSBC的发展战略和经营方针；（3）了解HSBC的服务在客户心目中的形象信息，从中发现公众对HSBC的态度及变化趋势；（4）研究竞争对手的现状、实力、潜力及策略发展趋势，经常进行优劣对比，做到知已知彼；

（1）建立有效的信息传播系统. 危机发生之后，银行要保持与媒体的有效沟通。客户了解事件的主要渠道就是新闻媒体, 银行要善于利用媒体来平息危机、化解危机。通过媒体，以真诚的态度，迅速把事件的真象告诉公众是最有效率的渠道。
（2）掌握宣传报道的主动权，通过召开新闻发布会以及使用互联网等形式向社会公众告知危机发生的时间、地点、原因、现状、问题、银行目前和未来的应对措施等.
（3）总行和各级分支机构应统一信息传播的口径，避免歧义和误导, 处理不当可能影响银行形象。
（4）设立24小时开通的危机处理信息中心，随时接受媒体和公众的访问。

Answer 1

Four principles:
1, take the initiative and the principle of good faith
In handling a crisis, whether it is the nature of the crisis, the responsibility of the crisis, where banks should take the initiative and sincere responsibility to properly deal with the crisis as soon as possible to eliminate the adverse effects.
2, the principle of transparency
Bank should be fully aware of the right to know the importance of bank stakeholders. The one hand, it should be in accordance with regulatory requirements to disclose relevant information; other hand, in the process of dealing with crises, take the initiative to contact with the media to communicate with the public the truth, and to provide truthful information to the public.
3, the principle of rapid response
The crisis burst characteristics, and soon attracted the attention of the media and the public. The bank should quickly study measures to respond to the public about the crisis of truth and gain public support, taking various measures to reduce the losses brought about by the crisis.
4, the public interest principle of the supremacy
Interests of public concern, the focus of crisis management personnel to the identity of the public interest advocate, reflecting a bank and its management commitment to social interests and the interests of shareholders.

Crisis prevention: (1) at any time to gather public feedback on HSBC, once a particular aspect of follow-up survey to be addressed immediately; (2) understand the policy decision-making information, such as relevant laws and regulations, regulations of the promulgation of research and adjustment HSBC strategic and operational approach; (3) understanding of HSBC's service image in the eyes of the customer information, which found that public attitudes and trends of HSBC; (4) the status of research competitors, the strength, potential and strategic development trends often the pros and cons compared to do Zhiyizhibi;

(1) establish an effective information dissemination system after the crisis, banks are required to maintain effective communication with the media. Customers to understand the main channel of the event is the news media, the banks should be good at using the media to calm the crisis, to defuse the crisis. Through the media, with a sincere attitude, and quickly tell the public the truth of the event is the most efficient channels.
(2) how much media coverage of the initiative by convening a press conference, as well as the use of the Internet to the public inform the crisis time, place, reason, current status, problems, bank current and future countermeasures.
(3) The head office and branches at all levels should be unified information dissemination caliber, to avoid ambiguity and misleading, and improper handling may affect the bank image.
(4) a 24-hour crisis management information center opened, ready to accept the access of the media and the public.

Answer 2

Four principles:
1, active and principle of sincerity
In dealing with the crisis, no matter what the nature of the crisis, no matter where the responsibility of crisis, the bank should be active sincerely take responsibility, properly deal with the crisis, eliminate as soon as possible adverse impact.
2, the principle of transparency
Banks should fully understand the bank interested parties of the importance of the right to know. On one hand, shall disclose relevant information in accordance with the regulatory requirements; On the other hand, in the treatment of the crisis of the process, the initiative and news media contact, communicate with the public, tell the truth, to provide true information public.
Three, the rapid reaction principle
The crisis has sudden characteristics, and soon cause public concern and news media. The bank shall promptly research countermeasures, in response, make public understanding of the truth and take all measures crisis for public support, reduce the loss caused by the crisis.
4, the public benefits first principles
Interest is the focus of public attention, crisis management personnel in the public interest to the representative of identity appear, reflect a bank and its management to the social interest and the largest shareholder interest commitment.

Prevent crisis: (1) ready to collect feedback from the public to HSBC, once appear a certain area of tracking survey to solve immediately; (2) master policy decision information, such as the promulgation of the related laws and regulations, rules, research and adjust the development strategy of the HSBC and management policy; (3) understanding of HSBC service to the clients to the image of the information, and find the public to HSBC attitude and trend; (4) the research of the current situation and the competition strength, the potential and strategy development trend, often through suggested.the comparison, do know he known;

(1) the establishment of effective information transmission system. After the crisis takes place, the bank to keep an effective communication with the media. Customer to understand the main channel to events is news media, the bank must be good at using the media to quell crisis, dissolve the crisis. Through the media, with a sincere attitude, rapidly the event to the public the truth of are most effective channel.
(2) master of publicity initiative, through the held a news conference and use the Internet and other forms of social public crisis to inform the time, place, reason, the current situation, the problems, the bank the current and future measures, etc.
(3) the head office and the branches at all levels should be unified information transmission of diameter, avoid ambiguity and misleading, processing not may affect the image of the bank.
(4) set up 24 hours of the opening of the crisis management information center, to be ready to the media and the public access.

Answer 3

LS就从了LX吧，翻那么多不容易。