Question

求翻译，并解释initiatives是修饰launched还是修饰the health conscious，并帮忙解释为什么，谢谢

He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious.

Answer 1

他开始重新聚焦食物市场上较高品质端的品牌，并实施了多个自有品牌的健康意识计划。
initiatives是名词，此处译作计划
launched，实施计划
而这个计划的目的是 for the health conscious.

Answer 2

initiatives是修饰launched的
launched several own-brand initiatives = initials several own-brand.
for 是为了( the health conscious)。