急急急!!!!!!求英文翻译
在我国白酒行业,鲁酒创下过很多的第一:获得中央电视台首届广告“标王”,年产量连续多年占据全国首席,这些曾让白酒在营销策略中异军突起辉煌无比。但经历的短暂的辉煌之后,鲁酒有...
在我国白酒行业,鲁酒创下过很多的第一:获得中央电视台首届广告“标王”,年产量连续多年占据全国首席,这些曾让白酒在营销策略中异军突起辉煌无比。但经历的短暂的辉煌之后,鲁酒有盛极而衰,随着“秦池事件”却让鲁酒陷入了深渊,久久不能自拔。如今,号称鲁酒四大品牌的孔府家、景芝、兰陵、泰山生力源以及两大“标王”秦池、孔府宴早已风光不再,经营困难,甚至举步维艰。鲁酒企业怎么了?是谁抛弃了鲁酒?
针对以上事实和鲁酒企业发展的现状,结合我对鲁酒市场的分析和我学习的市场营销知识,在这篇论文中从鲁酒企业品牌意识和市场开发的角度,通过对其他白酒发展历程对比鲁酒的发展,对鲁酒企业现状进行分析,策划鲁酒未来发展的市场营销战略。 展开
针对以上事实和鲁酒企业发展的现状,结合我对鲁酒市场的分析和我学习的市场营销知识,在这篇论文中从鲁酒企业品牌意识和市场开发的角度,通过对其他白酒发展历程对比鲁酒的发展,对鲁酒企业现状进行分析,策划鲁酒未来发展的市场营销战略。 展开
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In the industry of white wine of our country,Lu wine create many No.1 tops: gained the first CCTC advertisement "top pillar",its output take the fist place in succession by many years,all that ever make wine a new force suddenly rises and brilliant at the marketing strategy.But after a short brillant period, Lu wine begins to drop because of the "QinChi incident",which last a very long time.At present, four-top brand of Lu wine,Confucius Home,JINGZHI,LANLING,MountTai ShengLiYuan and two"top pollar" QinChi,Confucius Home are not so popular anymore,having difficulies in management and hard to continue.how so is LU wine enterprise ? who give it up ?
Base on the facts and circumstance that Lu wine facing,associate with my analysis on Lu wine market and my knowledge in marketing strategy,from the perspective of Lu wine enterprise band awareness and marketing development,by comparing the development of Lu wine and other white wine,analyzing the present circumstance of Lu wine enterprise,plan the future development of marketing strategy of LU wine.
(本人英语学业 如需更多帮助可以联系)。
Base on the facts and circumstance that Lu wine facing,associate with my analysis on Lu wine market and my knowledge in marketing strategy,from the perspective of Lu wine enterprise band awareness and marketing development,by comparing the development of Lu wine and other white wine,analyzing the present circumstance of Lu wine enterprise,plan the future development of marketing strategy of LU wine.
(本人英语学业 如需更多帮助可以联系)。
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In liquor-making industry in China, a robust wine a lot of first: the central television advertisement for the "top", the annual output for many years occupy the chief, these have let liquor in marketing strategy stands out in the brilliant and clinking. But the experience of a short after brilliant, lu wine have filled very and failure, as "QinChi events" but let the wine into a robust abyss, once in a very long while can't from pull out. Now, known as the guru of old brand wine four home, JingZhi, did not see the lanling, mount taishan born force source and two "top" QinChi, Confucius feast had no longer scenery, the business is difficult, even life difficult. Lu wine enterprise how? Who abandoned lu wine?
According to the facts and lu wine enterprise development, based on the status of the robust market to the wine I analysis and I learn marketing knowledge, in this paper from the enterprise brand awareness and robust wine market development point of view, through to the other liquor development course robust development of wine contrast, lu wine enterprise are analyzed, and the planning for the future development of the robust wine marketing strategy.
According to the facts and lu wine enterprise development, based on the status of the robust market to the wine I analysis and I learn marketing knowledge, in this paper from the enterprise brand awareness and robust wine market development point of view, through to the other liquor development course robust development of wine contrast, lu wine enterprise are analyzed, and the planning for the future development of the robust wine marketing strategy.
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In industry of our country liquor, rash wine set many first: access to CCTV advertisement" s", the first year of production for many years to occupy the national chief, these made liquor in the marketing strategy, a new force suddenly rises. Glorious. But the experience is brief brilliant later, Lu wine has reached a peak, with" Qin Chi" incident makes rash wine into the abyss, inextricably bogged down in a long time. Today, known as Lu liquor four major brands of Confucius, Jingzhi, Lanling, Taishan health Liyuan as well as two big" s" Qin Chi, Confucian banquet already scene no longer, management difficulty, even difficult. Lu liquor enterprise how? Who abandoned the rash wine?
In view of the above fact and rash wine enterprise development present situation, unifies me to the rash wine market analysis and I studied marketing knowledge, in this thesis from the rash wine brand consciousness and market development perspective, through to other liquor development contrast rash wine of Lu liquor business development, analysis of the status quo, planning for the future development of Lu wine marketing strategy.
In view of the above fact and rash wine enterprise development present situation, unifies me to the rash wine market analysis and I studied marketing knowledge, in this thesis from the rash wine brand consciousness and market development perspective, through to other liquor development contrast rash wine of Lu liquor business development, analysis of the status quo, planning for the future development of Lu wine marketing strategy.
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有用就行啊。。
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