Question

急！！英语高手请进！！帮忙翻译！！请别用软件乱翻译！

In addition, this study concerns the ‘‘overall effectiveness’’ of Internet advertisements instead of single or recall effects, and probably contributes to the difference in our results when compared to results obtained by others. It is worth noting that the study shows that the variables‘Internet advertising attitude’ and ‘‘product involvement’’are important intermediary variables; this is an important finding, and further discussions are to be encouraged.
5. Conclusion and implications 5.1. Conclusions
The survey found that contact and attention determined Taiwanese travel agencies’ Internet-based advertisement’s effectiveness. A layered, positive relation ship exists amongst the variables ‘Internet advertising contact and attention’,‘Internet advertising attitude’, and ‘Internet advertising effects’ . Although the level of importance placed on content design by consumers did not produce a significant effect on advertisements’ effectiveness, the two intermediary variables, ‘product involvement degree’ and ‘Internet advertising attitude’ may reinforce its effect on Internet-based advertisements. Thus these two dimensions act as important antecedents determining Internet marketing effectiveness in the tourism industry.
The attitude toward Internet advertising produces relatively greater intermediate effects between Internet advertising contact, attention and Internet advertising effectiveness. The other intermediary variable, product involvement, produces greater intermediate effects in (a) perceptions of content design and (b) the advertisement’s effect. Both ‘Internet advertising attitude’ and ‘product involvement’ are significant mediators. The more positive the attitude towards Internet-based advertising and the higher the product involvement, the more effective the advertising. From previous studies on factors of advertising effects, it has been found that attitudes toward advertisements play the major role of a mediating variable (Brown & Stayman,1992; Homer, 1990; MacKenzie & Lutz, 1989); however, if product involvement is also listed as an intermediary variable, and the dual effect of the mediator is considered, then differences should be noted. This study implies that the degree of product involvement plays an important role in advertising effects, and constitutes an important finding of this study.

Answer 1

另外, 这项研究有关 ‘‘整体有效率’’ 互联网广告代替唯一或召回作用, 和对在我们的结果上的区别大概贡献当与结果比较由其他人获得。它值得注意到, 研究表示, 可变物‘互联网给态度做广告’ 并且 ‘‘产品介入’’是重要中介可变物; 这是一重要发现, 并且进一步讨论将被鼓励。
5. 结论和涵义5.1 。结论
勘测发现了那联络并且注意确定了台湾旅行社’ 基于互联网的广告’s 有效率。一艘层状, 正面联系船存在在可变物之中 ‘互联网给联络和注意做广告’,‘互联网给态度做广告’, 和 ‘互联网广告作用’ ．虽然水平重要被安置在美满的设计由消费者没有生产一重大作用在广告’ 有效率, 二中介可变物, ‘产品介入程度’ 并且 ‘互联网给态度做广告’ 可以加强它的对基于互联网的广告的作用。因而这两个维度作为重要祖先确定互联网营销有效率在旅游业产业。
对于互联网做广告的态度导致相对地更加了不起的中间作用在互联网之间给联络, 注意和互联网广告做广告有效率。另一中介可变物, 产品介入, 导致更加了不起的中间作用在(a) 美满的设计的悟性和(b) 广告’s 作用。两个 ‘互联网给态度做广告’ 并且 ‘产品介入’ 是重大斡旋人。更加正面对于基于互联网的做广告和更高的态度产品介入, 更加有效广告。从关于广告作用因素的早先研究, 它被发现对于广告的态度充当斡旋可变物(布朗& 的主要角色; Stayman 1992 年; 荷马1990 年; MacKenzie & Lutz, 1989); 但是, 如果产品介入并且被列出作为中介可变物, 并且斡旋人的双重作用被考虑, 那么区别应该是着名。这项研究暗示, 程度产品介入充当在广告作用的一个重要角色, 并且构成一重要发现这项研究。

Answer 2

哈哈，还是用的软件翻译的，可惜你的太长了，要不然对我来说，just a snap.