
论文翻译一段300字左右的摘要
近年来随着人们绿色环保意识的逐渐增加,绿色农产品需求越来越旺盛;而作为销售者,绿色营销就显得越来越重要。海南地区是中国热带农产品的集中产地,其作为绿色营销典型案例的重要意...
近年来随着人们绿色环保意识的逐渐增加,绿色农产品需求越来越旺盛;而作为销售者,绿色营销就显得越来越重要。海南地区是中国热带农产品的集中产地,其作为绿色营销典型案例的重要意义不言而喻。本文通过剖析海南地区农产品产业链来了解海南农产品营销的现状,即以传统营销为主,尚未有足够的品牌意识和绿色营销意识,在企业刚刚涉足的绿色营销领域中暴露出来很多问题,如物流体系陈旧,宣传没有目标性,渠道更新缓慢等。针对这些问题,应当以政府舆论为导向,首先洞悉地区需求差异,积极利用当地资源优势发展包装产业;其次,应不断完善绿色物流体系,通过绿色认证。在销售过程中,积极分析市场并对自己的产品正确定位;此外,还需要采取正确的价格策略,渠道策略,挖掘目标客户,将绿色营销应用到产业链中的每个环节。
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就是上文,用工具翻的可以绕道了希望帮我翻完以后如果这个摘要再做微小变动仍然可以帮我翻的 展开
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With the gradual consciousness development of environmental protection recently , we need more and more green agricultural products; As the sellers, green marketing plays a more and more important role. Hainan is the centre of tropical agricultural product in China, the significance is self-evident as a green marketing typical case. This paper try to learn the present situation of agricultural marketing through analyzing the Hainan agricultural industry chain . In other words , the traditional marketing is given priority to without enough brand awareness and green marketing consciousness. Expose problems when the enterprise has just set foot in the field of green marketing , such as logistics system obsolete, without propaganda objectives, slow channels update , etc. To solve these problems, the major policy-oriented layout is still the main line.
Firstly discern divide between the needs in different regions, actively use local resources advantages to develop the packaging industry; Next,we should constantly perfecting the green logistics system, passed the green authentication. In the process of sale, it's important to actively analyze the market and has a correct orientation; In addition, it still needs to take the correct price strategy, channel strategy, achieve target customers, and green marketing shoud be applied to every link of the industrial chain .
Firstly discern divide between the needs in different regions, actively use local resources advantages to develop the packaging industry; Next,we should constantly perfecting the green logistics system, passed the green authentication. In the process of sale, it's important to actively analyze the market and has a correct orientation; In addition, it still needs to take the correct price strategy, channel strategy, achieve target customers, and green marketing shoud be applied to every link of the industrial chain .
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I'm glad to help you with this abstract,my translations are as follows.If you need any further help,please do no hesitate to contact me and I'm looking forward to your acception of my translation,thank you!
Recently,with the gradual improvement of people's green environment protection awareness,the need for green agricultural products is becoming more and more urgent;as a seller,green marketing is becoming more and more important. Hainan is the largest origion of tropical agricultural products in China, and as a typical example of green marketing,its importance is self evident. The essay try to realize the current condition of the agricultural products in Hainan through the analysis of the agricultural products industrial chain which is traditional marketing oriented without enough brand awareness and green marketing awareness. Many problems are exposed in the beginning when the enterprises set foot in the greenting marketing,such as the obsolescence of the logistics system, the blindness of the advertisement,the low speed of the channel update etc. In order to solve these problems,we should be in the guidance of the government opinion, firstly understand the demand difference of different districts thoroughly and take advantage of the local resource to improve their packaging industry ;then continually perfect the logistics system and pass the green certification. When marketing,the enterprises should try to analyse the market and locate their products and additionally adopt proper pricing policy, channel strategy and try to find the target clients to apply the green marketing into every section of the industrial chain.
Recently,with the gradual improvement of people's green environment protection awareness,the need for green agricultural products is becoming more and more urgent;as a seller,green marketing is becoming more and more important. Hainan is the largest origion of tropical agricultural products in China, and as a typical example of green marketing,its importance is self evident. The essay try to realize the current condition of the agricultural products in Hainan through the analysis of the agricultural products industrial chain which is traditional marketing oriented without enough brand awareness and green marketing awareness. Many problems are exposed in the beginning when the enterprises set foot in the greenting marketing,such as the obsolescence of the logistics system, the blindness of the advertisement,the low speed of the channel update etc. In order to solve these problems,we should be in the guidance of the government opinion, firstly understand the demand difference of different districts thoroughly and take advantage of the local resource to improve their packaging industry ;then continually perfect the logistics system and pass the green certification. When marketing,the enterprises should try to analyse the market and locate their products and additionally adopt proper pricing policy, channel strategy and try to find the target clients to apply the green marketing into every section of the industrial chain.
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In recent years as people green environmental protection consciousness of a gradual increase, green agricultural products demand more and more exuberant; And as sellers, green marketing is more and more important. China's hainan area is the concentration of tropical agricultural product producing area, its as green marketing the important significance of the typical case is self-evident. This paper through analyzing the agricultural industrial chain to learn about hainan area of hainan agricultural marketing present situation, namely to the traditional marketing is given priority to, not enough brand awareness and green marketing consciousness, in the enterprise has just set foot in the field of green marketing problems exposed, such as logistics system obsolete, not propaganda objectives, channels update slow, etc. To solve these problems, the government public opinion shall be as the guidance, the first discern the different demand areas, actively use of local resources advantages of the packaging industry; Next, should constantly perfecting the green logistics system, through the green authentication. In the process of sale, the positive analysis of their products market and correct orientation; In addition, still need to take the correct price strategy, channel strategy, mining target customers, and will be applied to the industrial chain of green marketing in every link.
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