Question

求英语高手翻译，急急急大概意思翻译出来就行，google翻译什么的都给我靠边！！！！

广告传播担负着让当地消费者认知自己，说服消费者购买产品的重任。同国内广告相比，国际广告由于其诉求对象和目标市场是国际性的，因而有自身的一些特点。这是因为，不同的国家和地区有不同的社会制度、不同的政策法令、不同的消费水平和结构、不同的传统风俗与习惯、不同的自然环境、不同的宗教信仰，以及由此形成的不同的消费观念及市场特点，所以，跨文化传播必须考虑上述特点。雀巢公司的产品之所以能畅销世界，就是因为雀巢公司在不同国家分别采用了不同的生产线和营销广告，以适应因文化、地理、人口、经济的差异而造成的需求、购买力、产品偏好和购物方式的不同。所以，在国际营销中要避免将一个文化的概念移植到另一个文化中；不要以为某种营销手段在一地成功，在其他地方也能成功，某种产品在一地销路好，在另一地也会有相似的业绩。
要使自己的诉求点，为当地消费者所接受，必须研究消费者的文化心理。以手机为例，亚洲人喜爱翻盖式的“贝壳机”，这在2004 年时就已经是公开的秘密。在亚洲销售的手机款式中没有翻盖机的都纷纷“变形”。据统计资料显示，去年全球手机市场直立式手机只占总体销售量的40％。而没有及时推出翻盖手机也一度让诺基亚手机销量下滑。有了前车之鉴，诺基亚第一个推出了翻盖式智能手机N71。有人解释道：翻盖式手机在开合时会发出一声脆响，容易引起旁人的关注，所以更有面子。而亚洲人尤其是中国人特别“爱面子”，因此会更加青睐翻盖手机。如果掌握了这种心理，在广告诉求中，充分照顾消费者的面子，而去突出翻盖式手机在开合时发出的脆响，无疑会收到良好的沟通效果。
要使自己的诉求点为当地消费者所喜爱，必须迎合消费者的审美观念。比如，白色在亚洲一些国家常与死亡有关，成为丧服色，但在欧洲它却代表着纯洁、神圣；黄色在欧美、阿拉伯地区成为禁忌，是绝望和死亡的象征，而在亚洲一些国家它则是一种高贵的颜色，代表着智慧和财富；红色在阿拉伯地区、非洲一些国家如尼日利亚以及美洲的墨西哥不受欢迎，被认为有晦气之意，但在亚洲的中国、印度等国红色则是吉祥色，意味着喜庆和幸福；蓝色在阿拉伯地区是死亡的象征，在欧美基督教国家则是天国的象征；紫色在拉美地区大多数国家不被喜欢，因为它与死亡联系在一起，但在亚洲的中国和日本，紫色却是高贵而庄重的颜色，受到了人们的喜爱。著名的可口可乐公司不愧是营销大师，在开拓中国市场的过程中，为了迎合中国消费者，在深入的市场调查的基础上，根据中国消费者的喜爱和文化背景，接连发起了一场又一场的品牌传播活动。在2002年、2003 年、2004年、2005年春节连续四年配合春节促销活动，分别推出了小阿福、小阿娇拜年的系列活动，这些具有强烈中国色彩的广告，把可口可乐与中国传统春节中的民俗文化元素结合起来，传递了中国人传统的价值观念——新春如意，合家团聚。所以，传播的成功自然就在预料之中。

Answer 1

Advertising dissemination plays the local consumer perception of himself, to convince consumers to buy the product. Compared with the domestic advertising, international advertising because of its appeal objects and target market is international, which has its own characteristics. This is because, in different countries and regions have different social systems, different policies and laws, different consumption level and structure, different traditional customs and habits, different environment, different religious beliefs, and the resulting formation of different consumption values and market characteristics, therefore, must be considered in the cross cultural communication characteristics of. Nescafe company product can sell well in the world, is because the Nescafe companies in different country adopts different production lines and marketing advertising, in order to adapt to the culture, geography, population, economy is caused by the difference of demand, purchasing power, product preferences and shopping modes. Therefore, in the international marketing to avoid a culture transplanted into another culture; don't think some marketing means in a successful, in other places can also be successful, a product in a market is good, in another will have similar performance.

To make his point demands, for the local consumers to accept, must study the consumers' cultural psychology. With the mobile phone as an example, I enjoy clamshell" shells", which in 2004had been an open secret. In Asia 's mobile phone sales style did not flip machine in succession " deformation". According to statistics, last year the global mobile phone market vertical type mobile phone accounts for only40% of total sales. Without the timely launch of clamshell mobile phone Nokia mobile phone sales volume glides once let. A warning, Nokia first introduced the clamshell type intelligent mobile phone N71. Someone explained: flip type mobile phone in the opening and closing will be issued when the sound crisp sound, easy to cause people attention, so more face. While Asians especially Chinese special" love face", so it is more favored clamshell mobile phone. If the master the psychological, advertising appeals in the face, takes care of consumers, and to highlight the clamshell mobile phone in the opening and closing of a crisp sound, will undoubtedly receive good communication effect.

To make his demands for local consumers, must cater to consumer 's aesthetic ideas. For example, the white in some Asian countries often associated with death, become mourning colour, but in Europe it represents pure, sacred; yellow in Europe and the United States, Arabia area to be taboo, despair and a symbol of death, and in some Asian countries it is a noble color, represents wisdom and wealth; red in the Arabia region of Africa, some countries such as Nigeria and American Mexico unpopular, is believed to have a negative meaning, but in Asia, China, the country such as India red is a lucky color, mean happy and happiness; blue in the Arabia region is a symbol of death, in Europe and the United States Christian nation is a symbol of heaven; purple in the Latin American region is not like most countries, because it is associated with death, but in Asia, China and Japan, purple is the noble and dignified color, by people's favorite. The famous Coca Cola company is worthy of great master of marketing, in opening up the China market in the process, in order to cater to the Chinese consumers, in the depth of the market on the basis of the investigation, according to the Chinese consumers and culture background, has launched a brand communication activities. In 2002,2003,2004,2005 Spring Festival for four consecutive years with Spring Festival promotional activities, were launched small Fu, A Jiao pay New Year's call the series activity, which has a strong color of the Chinese advertising, Coca Cola and Chinese traditional festival folk custom culture elements together, passed Chinese traditional values -- A happy new year, a family reunion. Therefore, the transmission success naturally expected.