求英语高手翻译,我没有多少财富值给,帮帮忙吧 谢谢了
企业只有深刻的把握顾客满意与顾客忠诚之间的微妙关系,才能准确的预测顾客未来的消费趋势,获得长久的利益。本文在查阅、分析了大量相关文献的基础上,详细介绍了顾客满意与顾客忠诚...
企业只有深刻的把握顾客满意与顾客忠诚之间的微妙关系,才能准确的预测顾客未来的消费趋势,获得长久的利益。
本文在查阅、分析了大量相关文献的基础上,详细介绍了顾客满意与顾客忠诚的内涵以及两者之间的区别和联系,接下来又分析了影响顾客忠诚的因素,重点探讨了顾客满意、顾客忠诚和约束条件的概念、内涵以及在不同约束条件下顾客满意与顾客忠诚之间的互动关系。
最后,总结本文的研究成果。在本文的研究成果基础上对企业的培育和实现高度忠诚的顾客管理提出了相应的管理建议。 展开
本文在查阅、分析了大量相关文献的基础上,详细介绍了顾客满意与顾客忠诚的内涵以及两者之间的区别和联系,接下来又分析了影响顾客忠诚的因素,重点探讨了顾客满意、顾客忠诚和约束条件的概念、内涵以及在不同约束条件下顾客满意与顾客忠诚之间的互动关系。
最后,总结本文的研究成果。在本文的研究成果基础上对企业的培育和实现高度忠诚的顾客管理提出了相应的管理建议。 展开
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Enterprise only deep grasp the customer satisfaction and customer loyalty between delicate relations, can accurately predict the future trend of customers consumption, access to long-term interests.
In this paper, the author analyzes the access to a number of literature, and on the basis of detailed introduces customer satisfaction and customer loyalty and the connotation of the difference between them and contact, then analysis the influence factors of customer loyalty, and discussed the customer satisfaction, customer loyalty and constraint conditions the concept, meaning in different conditions and customer satisfaction and customer loyalty of interaction between the relationship.
Finally, summarizes the result of this paper. In this paper based on the research results of the cultivation of the enterprise and the realization of highly loyal customers management puts forward corresponding management advice.
In this paper, the author analyzes the access to a number of literature, and on the basis of detailed introduces customer satisfaction and customer loyalty and the connotation of the difference between them and contact, then analysis the influence factors of customer loyalty, and discussed the customer satisfaction, customer loyalty and constraint conditions the concept, meaning in different conditions and customer satisfaction and customer loyalty of interaction between the relationship.
Finally, summarizes the result of this paper. In this paper based on the research results of the cultivation of the enterprise and the realization of highly loyal customers management puts forward corresponding management advice.
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