Question

文章英语翻译，求高手帮忙。（急啊）

伊士曼柯达公司Eastman Kodak Company，简称柯达公司，是世界上最大的影像产品及相关服务的生产和供应商，总部位于美国纽约州罗切斯特市，是一家在纽约证券交易所挂牌的上市公司，业务遍布150多个国家和地区，全球员工约8万人。翻看这个公司的历史，我们可以看见许多值得回忆的辉煌，从1883年，伊士曼发明了胶卷，使摄影行业发生了革命性的变化，再到1976年，柯达开发出数字相机技术，并将数字影像技术用于航天领域。柯达一直是摄影行业当之无愧的龙头企业。但在近十年来的产业转型之路上，柯达却由于对传统领域的利润过于眷恋，缺乏对市场的前瞻性分析，没能及时调整公司战略重心和部门结构，，导致错失良机。尤其是进入21世纪后，传统的影像行业遭遇了前所未有的生存危机，消费市场以每年10%的速度急速萎缩，靠胶片为生的柯达面临着生死抉择。这时的柯达依然不舍老本行，费尽周折擒获中国最后一个胶卷自主品牌——乐凯。可惜，就在此间佳能、尼康等数码企业纷纷进入相机领域，赢得先机，柯达错失了数码业务发展的黄金时期。作为一家在过去的132年间共掌握了近1万余项专利技术的老牌企业，我们很难说柯达不懂得创新的重要性，但为什么柯达在这过去的十年就是没有抓住机会升级转型保持领先呢？要回答这个问题，一方面我们需要对转型升级做一个研究分析，另一方面我们应该使用SWOT分析法对柯达公司的发展战略进行深度解析。

Answer 1

Eastman Kodak Company Eastman Kodak Company, hereinafter referred to as Kodak Company, is the world's largest image products and related services of production and suppliers, headquartered in the rochester, New York, is a listing on the New York stock exchange of the listed Company, business in more than 150 countries and regions, the Company employs approximately 80000 people. Through the company's history, we can see many memorable brilliant, from 1883, Eastman invented the film, make photography industry produced revolutionary changes, and then to 1976, kodak digital camera technology developed, and digital imaging technology used for aerospace field. Kodak has been photography industry has leading enterprises. But in the past ten years of industry transformation of the way, but on the traditional field because kodak profits so long, lack of market prospective analysis, can't adjust company strategic focus and department structure, and lead to miss the good opportunity. Especially in the 21 st century, the traditional image industry in unprecedented survival crisis, consumer market at the rate of 10% every year rapidly shrinking, by living of kodak film facing life and death choice. At this time the kodak still don't line up, so all trouble last film China independent brand--lucky film. Unfortunately, here on the Canon, nikon, digital enterprises have the camera into the field, winning advantage, kodak missed the golden age of digital business development. As a in the past 132 years were mastered nearly more than 10000 patents of technology is a famous enterprise, it is difficult to say kodak doesn't know the importance of innovation, but why kodak in the past ten years is not taking the opportunity to lead the transformation upgrade? To answer this question, on the one hand, we need to do a transformation and upgrading of research and analysis, on the other hand we should use of SWOT analysis method, the development strategy of the kodak in-depth analysis.

Answer 2

Eastman Kodak company Eastman Kodak Company, referred to as the Kodak company, is the world's largest imaging products and related production and service provider, is headquartered in the United States, New York, Rochester City, is a company listed on the New York Stock Exchange listed company, business covers more than 150countries and regions, the staff of about 80000 people. Through the company's history, we can see many memorable brilliant, from 1883, Eastman invented the film, so that the photographic industry produced revolutionary change, and then to 1976, Kodak developed the digital camera technology, and digital imaging technology used in aerospace field. Kodak has been fully deserve photography industry leading enterprises. But in the past ten years the industry transformation way, Kodak is due to the traditional areas of profit too nostalgic, lack of market of prospective analysis, failed to timely adjust the company strategic focus and department structure,, lead to missed opportunities. Especially after entering twenty-first Century, the traditional imaging industry suffered a hitherto unknown survival crisis, the consumer market with annual the rate of 10% shrinking rapidly, by film for Kodak faced with the choice of life and death. The Kodak still won't last, painstakingly captured China's last film Independent Brand -- lucky. Unfortunately, in this canon, Nikon digital enterprises have entered the field of the camera, the opportunity to win, Kodak digital business missed a golden period of development. As a company in the past 132 years, mastered nearly more than 10000 patent technology of the old enterprises, we can hardly say Kodak did not know the importance of innovation, but why Kodak in the past ten years is not taking the opportunity to upgrade to stay ahead? To answer this question, one we need to do a research on the transformation and upgrading, on the other hand, we should use the SWOT analysis of Kodak company strategic depth analysis.

Answer 3

Eastman Kodak Company Eastman Kodak Company, Kodak for short, is the world's largest production and supplier of imaging products and related services, headquartered in Rochester New York State, is a company listed on the New York Stock Exchange listed companies, business More than 150 countries and regions, and employs about 80,000 people in the world. Look at the history of the company, we can see many memorable glory, from 1883, Eastman invented roll film, a revolutionary change in the photography industry, and in 1976, Kodak developed digital camera technology And use of digital imaging technologies for Aerospace. Kodak has been leading enterprises of the photography industry is well-deserved. But in the last ten years of the industrial transformation of the road, Kodak is because profits are too sentimentally attached to traditional areas, lack of perspective analysis of the market, not to adjust the company's strategic focus and sector structure,,Leading to missed opportunity. Especially after entering the 21st century, traditional imaging industries suffered a crisis of unprecedented, rapid shrinking of the consumer market at an annual rate of 10, Kodak facing life and death choice of films for a living. At this time of the Kodak is still not care profession,Cause a lot of trouble and detained last film brand in China -- lucky. Unfortunately, here in the field of digital companies are entering the cameras such as Canon, Nikon, winning head start, Kodak missed the golden age of digital business development.As in the past 132 years of total mastery over nearly more than 10,000 patents of established businesses, we say Kodak does not understand the importance of innovation, but why Kodak in the past ten years is not seize the opportunity to upgrade transformation leadership yet?To answer this question, we need to do a study on transformation and upgrading, on the other hand we should use the SWOT analysis depth resolution Kodak Company development strategy.

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Answer 4

请看本人精准手工翻译如下：

Eastman Kodak Company, hereinafter referred to as Kodak Company, is the world's largest image products and producer and supplier of related services, headquartered in the rochester, New York, is a listed Company on the New York stock exchange market.Its business covers more than 150 countries and regions, which employed approximately 80000 people. Through the company's history, we can see many memorable brilliance.From 1883, Eastman invented the film, made photography industry have a revolutionary changes, and then to 1976, kodak developed the digital camera technology , and the digital imaging technology used for aerospace field. Kodak has been the leading enterprise in the photography industry. But in the past ten years,on the way of industry transformation, it was so attached to the traditional field's profits , lacked of market prospective analysis,couldn't adjust company strategic focus and department structure, that all these led to missing of the good opportunities. Especially in the 21 st century, the traditional image industry was subject to unprecedented survival crisis, consumer market had been rapidly shrinking at the rate of 10% every year, Kodak, living on film faced life and death choice. At this time the kodak still didn't line up, even made much ado about getting the last China independent brand film--Lucky Film. Unfortunately, in the meantime,digital enterprises like Canon Nikon, had the camera into the field, winning advantage, kodak missed the golden age of digital business development. As an old enterprise who mastered nearly more than 10000 patents of technology i in the past 132 years,it is difficult to say kodak doesn't know the importance of innovation, but why kodak in the past ten years was not taking the opportunity to lead the transformation upgrade? To answer this question, on the one hand, we need to do an analysis on transformation and upgrading , on the other hand we should use the SWOT analysis method to do a in-depth analysisthe on the development strategy of the Kodak .