求英语高手帮忙翻译一下 不要用翻译软件翻译 软件翻译不给分啊
浅析丰田汽车中国市场营销策略摘要汽车是一个跨时代的标志,汽车行业作为一个全球行业如今正在快速发展。以“在有需求和市场的地方生产汽车”为基本方针、作为最有实力之一、最懂得挣...
浅析丰田汽车中国市场营销策略
摘 要
汽车是一个跨时代的标志,汽车行业作为一个全球行业如今正在快速发展。以“在有需求和市场的地方生产汽车”为基本方针、作为最有实力之一、最懂得挣钱的世界排名第二的日本丰田公司,虽然在进入中国汽车市场方面同其它汽车集团相比姗姗来迟,但丰田公司一旦进入,其速度及效率却是令中国汽车行业震惊的。现在丰田能取代通用屹立在全球的汽车宝座上,这与它的营销策略有着密切的联系。
关键词:丰田汽车 环境分析 营销策略 展开
摘 要
汽车是一个跨时代的标志,汽车行业作为一个全球行业如今正在快速发展。以“在有需求和市场的地方生产汽车”为基本方针、作为最有实力之一、最懂得挣钱的世界排名第二的日本丰田公司,虽然在进入中国汽车市场方面同其它汽车集团相比姗姗来迟,但丰田公司一旦进入,其速度及效率却是令中国汽车行业震惊的。现在丰田能取代通用屹立在全球的汽车宝座上,这与它的营销策略有着密切的联系。
关键词:丰田汽车 环境分析 营销策略 展开
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According to the Toyota China marketing strategy
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Car is a sign of the cross time, automotive industry as a global industry now is rapid development. "In the market demand and local production car" as the basic policy, as one of the most powerful, the most know the world earn money ranking second Toyota company, although in the car market in China compared with other cars in the group arrived, but Toyota once in, its speed and efficiency is to make Chinese automobile industry of the shock. Now Toyota can replace gm stands in the global car throne, this and its marketing strategy has the close relation.
Keywords: Toyota environmental analysis marketing strategy
Pick to
Car is a sign of the cross time, automotive industry as a global industry now is rapid development. "In the market demand and local production car" as the basic policy, as one of the most powerful, the most know the world earn money ranking second Toyota company, although in the car market in China compared with other cars in the group arrived, but Toyota once in, its speed and efficiency is to make Chinese automobile industry of the shock. Now Toyota can replace gm stands in the global car throne, this and its marketing strategy has the close relation.
Keywords: Toyota environmental analysis marketing strategy
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