Question

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近年来，公交移动电视作为一种新兴媒体，已在全国各大城市广泛普及,被誉为最具发展前景的传播媒体之一。移动电视最早起源于新加坡，2002年上海成功运营第一个公交车载移动电视，开启了我国内地公交移动电视之先河。武汉紧随其后，于2006年开始在公交车内安装移动电视，迄今已经广泛覆盖了武汉三镇的2000多辆公交车，每天覆盖人口总数400多万人次，多条黄金线路贯穿城市各主要CBD，多条旅游线路贯穿各主要景点。
本文以武汉地区的公交移动电视作为研究对象，目的在于通过对武汉地区移动电视进行实地调研，辅以深度访谈，以问卷分析为主要研究方法，通过数据分析，对武汉公交移动电视广告传播效果进行分析，根据调查结果剖析公交移动电视广告在传播中的优势和不足之处，为其更好的发展提出具有指导意义和实践价值的建议。

Answer 1

In recent years, the bus mobile TV as a new media, has been in the national each big city wide popularity, is reputed to be the most promising one of the media. Mobile TV originated in Singapore, Shanghai in 2002the first successful operation of bus mobile TV, on the mainland of our country public transportation mobile television pioneer. Wuhan followed, beginning in 2006the bus mounted mobile TV, has broad coverage of Wuhan cities of more than 2000 buses, coverage of the daily total population about 4000000 people, many gold line runs through the city of each main CBD, a number of tourist routes throughout all the major attractions.This article in Wuhan area of the bus mobile TV as the research object, aims at Wuhan area mobile television field survey, supplemented by in-depth interviews, questionnaire to analysis as the main research method, through the analysis of the data, the Wuhan Bus mobile TV advertising communication effect is analyzed, based on the results of the investigation analysis of bus mobile TV advertising in the dissemination of the advantages of and shortcomings, for the better development of guiding significance and practical value of the proposal.
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Answer 2

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In recent years, the bus mobile TV as a new media, has been in the national each big city wide popularity, is reputed to be the most promising one of the media. Mobile TV originated in Singapore, Shanghai in 2002the first successful operation of bus mobile TV, on the mainland of our country public transportation mobile television pioneer. Wuhan followed, beginning in 2006the bus mounted mobile TV, has broad coverage of Wuhan cities of more than 2000 buses, coverage of the daily total population about 4000000 people, many gold line runs through the city of each main CBD, a number of tourist routes throughout all the major attractions.This article in Wuhan area of the bus mobile TV as the research object, aims at Wuhan area mobile television field survey, supplemented by in-depth interviews, questionnaire to analysis as the main research method, through the analysis of the data, the Wuhan Bus mobile TV advertising communication effect is analyzed, based on the results of the investigation analysis of bus mobile TV advertising in the dissemination of the advantages of and shortcomings, for the better development of guiding significance and practical value of the proposal.分享到
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Answer 3

In recent years, the bus mobile TV as a new media, has been in the national each big city wide popularity, is reputed to be the most promising one of the media. Mobile TV originated in Singapore, Shanghai in 2002the first successful operation of bus mobile TV, on the mainland of our country public transportation mobile television pioneer. Wuhan followed, beginning in 2006the bus mounted mobile TV, has broad coverage of Wuhan cities of more than 2000 buses, coverage of the daily total population about 4000000 people, many gold line runs through the city of each main CBD, a number of tourist routes throughout all the major attractions.

This article in Wuhan area of the bus mobile TV as the research object, aims at Wuhan area mobile television field survey, supplemented by in-depth interviews, questionnaire to analysis as the main research method, through the analysis of the data, the Wuhan Bus mobile TV advertising communication effect is analyzed, based on the results of the investigation analysis of bus mobile TV advertising in the dissemination of the advantages of and shortcomings, for the better development of guiding significance and practical value of the proposal.