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Despiteitspotentialstrengths,publicrelationisoftendescribedasamarketingstepchildbecau... Despite its potential strengths, public relation is often described as a marketing stepchild because of its limited and scattered use. More often than not, public relations department is usually located at corporate headquarters of large or multinational companies. Moreover, the staffs in the public relations department are so busy dealing with various publics-stockholders, employees, legislators, city officials-that public relations programs to support product marketing objectives may be ignored. That is why marketing managers and public relations practitioners do not always communicate smoothly, because public relations practitioners concern more about communications, while marketing managers are usually more interested in how advertising and public relations affected sales and profits. 展开
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尽管具有潜在优势,但由于其有限性以及使用散乱,公共关系(公关)通常被描述为市场上的冷门。往往,公共关系部门通常位于大型企业或跨国公司的企业总部。此外,员工在公共关系部门忙于与各种大众股东、员工、立法者、城市行政人员协商。因此,支持产品营销目标的公关项目可能会被忽略。这就是为什么市场营销经理及公共关系人员并不总是沟通顺畅。因为公关人员更加关注通信,而市场营销经理通常对的广告和公关对销售和利润的影响更感兴趣。
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