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从《非诚勿扰》看我国电视娱乐节目成功与不足摘要:随着社会主义社会的蓬勃发展,中国电视娱乐节目的影响力日益增大,得到越来越多大众的关注与重视,并引起人们的深入探讨其目前和未...
从《非诚勿扰》看我国电视娱乐节目成功与不足
摘要:随着社会主义社会的蓬勃发展,中国电视娱乐节目的影响力日益增大,得到越来越多大众的关注与重视,并引起人们的深入探讨其目前和未来。本论文试从电视娱乐频道的整体品牌效应﹑节目的结构差异以及化多元化推广吸引人气等方面对相亲类节目《非诚勿扰》的大获成功进行研究讨论,分析娱乐节目现行存在的部分内容过于低俗﹑植入广告偏多﹑节目缺乏连续性﹑盲目模仿造成节目粗制滥造等诸多问题和未来我国电视娱乐节目发展趋势,从而寻找到一条满足观众需求﹑传播健康思想﹑提高节目精度﹑加深文化内涵并且符合国情﹑地情的本土化娱乐节目的发展道路,为中国娱乐节目的长远发展提供更好的方向。
关键字:电视娱乐节目;《非诚勿扰》;受众 展开
摘要:随着社会主义社会的蓬勃发展,中国电视娱乐节目的影响力日益增大,得到越来越多大众的关注与重视,并引起人们的深入探讨其目前和未来。本论文试从电视娱乐频道的整体品牌效应﹑节目的结构差异以及化多元化推广吸引人气等方面对相亲类节目《非诚勿扰》的大获成功进行研究讨论,分析娱乐节目现行存在的部分内容过于低俗﹑植入广告偏多﹑节目缺乏连续性﹑盲目模仿造成节目粗制滥造等诸多问题和未来我国电视娱乐节目发展趋势,从而寻找到一条满足观众需求﹑传播健康思想﹑提高节目精度﹑加深文化内涵并且符合国情﹑地情的本土化娱乐节目的发展道路,为中国娱乐节目的长远发展提供更好的方向。
关键字:电视娱乐节目;《非诚勿扰》;受众 展开
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If you are the one" from" China's TV entertainment program success and shortcomings
Abstract: with the vigorous development of the socialist society, the Chinese TV entertainment programs influence is increasing, more and more public attention, and arouse people's understanding of the present and the future. This paper tries from the television entertainment channel overall brand effect, show structural differences and diversified promotion to attract popular aspects of dating shows" if you are the one" the success of research and discussion, analysis of existing part of entertainment content is too low, implantable advertising slants much, shows a lack of continuity, the blind imitation crudely made by program problems and future development trend of China s TV entertainment program, to find a meet audience demand, the dissemination of health idea, improve accuracy, deepen the cultural connotation and the program that accords with national condition, information localization entertainment development road, for the Chinese entertainment program 's long-term development to provide a better direction.
Keywords: TV entertainment program;" if you are the one"; the audience
Abstract: with the vigorous development of the socialist society, the Chinese TV entertainment programs influence is increasing, more and more public attention, and arouse people's understanding of the present and the future. This paper tries from the television entertainment channel overall brand effect, show structural differences and diversified promotion to attract popular aspects of dating shows" if you are the one" the success of research and discussion, analysis of existing part of entertainment content is too low, implantable advertising slants much, shows a lack of continuity, the blind imitation crudely made by program problems and future development trend of China s TV entertainment program, to find a meet audience demand, the dissemination of health idea, improve accuracy, deepen the cultural connotation and the program that accords with national condition, information localization entertainment development road, for the Chinese entertainment program 's long-term development to provide a better direction.
Keywords: TV entertainment program;" if you are the one"; the audience
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