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原宿、涩谷地区街头服饰风格比较与研究摘要“街头时尚”始源于上世纪60年代,是社会经济发展的同时社会文化层面建设的相对缺失矛盾的产物。他发生于街头,以年轻一代为载体。当今社...
原宿、涩谷地区街头服饰风格比较与研究
摘要
“街头时尚”始源于上世纪60年代,是社会经济发展的同时社会文化层面建设的相对缺失矛盾的产物。他发生于街头,以年轻一代为载体。当今社会,街头时尚正以其特有的方式影响着年轻一代的穿着并作用于传统西方服饰文化。
如今,日本东京街头是街头时尚的重要发展地之一。原宿、涩谷作为东京重要的街头时尚聚集地,则发展出了一种有独特东方特色的街头时尚文化。本文的主要研究内容如下:
(1)、通过对相关文献资料的阅读与研究。阐述街头时尚的来源与特征,梳理原宿、涩谷街头时尚文化聚集的来源及街头潮流形态,并对相关相关概念进行了论述。
(2)、对东京原宿、涩谷地区的街头流行服饰进行案例分析,归纳其风格并解析其要素,再将两地街头流行服饰风格作比较研究。
(3)、分析与两地街头流行服饰相作用的服装品牌、店面,分析品牌形象并比较。以此反观街头时尚服饰消费群体的购买行为、心理特征和文化特征。
(4)、将原宿、涩谷街头时尚文化与国内作比较分析,试图对国内街头时尚文化发展有所促进。
本文立足于东京原宿、涩谷两地街头时尚发展现状,根据街拍搜集信息与相关资料相结合,深入分析东京两地街头时尚特点,结合中国街头时尚概况,力图对中国街头时尚乃至中国时尚界发展有所启示。
关键词:街头时尚文化;;东方特色;;服饰风格;消费者行为;集聚区 展开
摘要
“街头时尚”始源于上世纪60年代,是社会经济发展的同时社会文化层面建设的相对缺失矛盾的产物。他发生于街头,以年轻一代为载体。当今社会,街头时尚正以其特有的方式影响着年轻一代的穿着并作用于传统西方服饰文化。
如今,日本东京街头是街头时尚的重要发展地之一。原宿、涩谷作为东京重要的街头时尚聚集地,则发展出了一种有独特东方特色的街头时尚文化。本文的主要研究内容如下:
(1)、通过对相关文献资料的阅读与研究。阐述街头时尚的来源与特征,梳理原宿、涩谷街头时尚文化聚集的来源及街头潮流形态,并对相关相关概念进行了论述。
(2)、对东京原宿、涩谷地区的街头流行服饰进行案例分析,归纳其风格并解析其要素,再将两地街头流行服饰风格作比较研究。
(3)、分析与两地街头流行服饰相作用的服装品牌、店面,分析品牌形象并比较。以此反观街头时尚服饰消费群体的购买行为、心理特征和文化特征。
(4)、将原宿、涩谷街头时尚文化与国内作比较分析,试图对国内街头时尚文化发展有所促进。
本文立足于东京原宿、涩谷两地街头时尚发展现状,根据街拍搜集信息与相关资料相结合,深入分析东京两地街头时尚特点,结合中国街头时尚概况,力图对中国街头时尚乃至中国时尚界发展有所启示。
关键词:街头时尚文化;;东方特色;;服饰风格;消费者行为;集聚区 展开
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Harajuku, astringent valley area street dress style comparison and research
the
"Street fashion" original in the 1960 s, is the social economic development and at the same time the social culture construction level the relative lack of contradiction of the product. He happened in the street to the younger generation as the carrier. In today's society, street fashion is its special way influence the young generation of wearing and used in traditional western dress culture.
Today, Japan is the streets of Tokyo street fashion of an important development. Harajuku, astringent valley as Tokyo important street fashion rendezvous, is developing a unique Oriental characteristic street fashion culture. The main research contents are as follows:
(1), the relevant literature reading and study. This source of street fashion and characteristics, comb harajuku, astringent valley street fashion culture gathered in the source and street trend form, and the relevant related concepts are discussed in this paper.
(2), to Tokyo harajuku, astringent valley area of street popular clothing case analysis, sums up the style and analyzing its elements, and then the two street is popular dress style compared to the research.
(3), analysis and both street is popular in the dress brand clothing role, and stores, analysis and compare the brand image. In this street fashion consumption group purchase behavior, psychological characteristics and cultural characteristics.
(4), will be harajuku, astringent valley street fashion culture and domestic to make the comparative analysis, we attempt to domestic street fashion will promote cultural development.
This paper based on the Tokyo harajuku, astringent valley both street fashion development present situation, according to gather information and street pats related material, and the combination of in-depth analysis both Tokyo street fashion characteristics and combining with the Chinese general street fashion, the article tried to Chinese street fashion and even China some enlightenment to the fashion world development.
Keywords: street fashion culture; ; Oriental characteristics; ; Dress style; Consumer behavior; Gathering area
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the
"Street fashion" original in the 1960 s, is the social economic development and at the same time the social culture construction level the relative lack of contradiction of the product. He happened in the street to the younger generation as the carrier. In today's society, street fashion is its special way influence the young generation of wearing and used in traditional western dress culture.
Today, Japan is the streets of Tokyo street fashion of an important development. Harajuku, astringent valley as Tokyo important street fashion rendezvous, is developing a unique Oriental characteristic street fashion culture. The main research contents are as follows:
(1), the relevant literature reading and study. This source of street fashion and characteristics, comb harajuku, astringent valley street fashion culture gathered in the source and street trend form, and the relevant related concepts are discussed in this paper.
(2), to Tokyo harajuku, astringent valley area of street popular clothing case analysis, sums up the style and analyzing its elements, and then the two street is popular dress style compared to the research.
(3), analysis and both street is popular in the dress brand clothing role, and stores, analysis and compare the brand image. In this street fashion consumption group purchase behavior, psychological characteristics and cultural characteristics.
(4), will be harajuku, astringent valley street fashion culture and domestic to make the comparative analysis, we attempt to domestic street fashion will promote cultural development.
This paper based on the Tokyo harajuku, astringent valley both street fashion development present situation, according to gather information and street pats related material, and the combination of in-depth analysis both Tokyo street fashion characteristics and combining with the Chinese general street fashion, the article tried to Chinese street fashion and even China some enlightenment to the fashion world development.
Keywords: street fashion culture; ; Oriental characteristics; ; Dress style; Consumer behavior; Gathering area
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Harajuku, astringent valley area street dress style comparison and research
the
"Street fashion" original in the 1960 s, is the social economic development and at the same time the social culture construction level the relative lack of contradiction of the product. He happened in the street to the younger generation as the carrier. In today's society, street fashion is its special way influence the young generation of wearing and used in traditional western dress culture.
Today, Japan is the streets of Tokyo street fashion of an important development. Harajuku, astringent valley as Tokyo important street fashion rendezvous, is developing a unique Oriental characteristic street fashion culture. The main research contents are as follows:
1), the relevant literature reading and study. This source of street fashion and characteristics, comb harajuku, astringent valley street fashion culture gathered in the source and street trend form, and the relevant related concepts are discussed in this paper.
2), to Tokyo harajuku, astringent valley area of street popular clothing case analysis, sums up the style and analyzing its elements, and then the two street is popular dress style compared to the research.
(3), analysis and both street is popular in the dress brand clothing role, and stores, analysis and compare the brand image. In this street fashion consumption group purchase behavior, psychological characteristics and cultural characteristics.
(4), will be harajuku, astringent valley street fashion culture and domestic to make the comparative analysis, we attempt to domestic street fashion will promote cultural development.
This paper based on the Tokyo harajuku, astringent valley both street fashion development present situation, according to gather information and street pats related material, and the combination of in-depth analysis both Tokyo street fashion characteristics and combining with the Chinese general street fashion, the article tried to Chinese street fashion and even China some enlightenment to the fashion world development.
Keywords: street fashion culture; ; Oriental characteristics; ; Dress style; Consumer behavior;
the
"Street fashion" original in the 1960 s, is the social economic development and at the same time the social culture construction level the relative lack of contradiction of the product. He happened in the street to the younger generation as the carrier. In today's society, street fashion is its special way influence the young generation of wearing and used in traditional western dress culture.
Today, Japan is the streets of Tokyo street fashion of an important development. Harajuku, astringent valley as Tokyo important street fashion rendezvous, is developing a unique Oriental characteristic street fashion culture. The main research contents are as follows:
1), the relevant literature reading and study. This source of street fashion and characteristics, comb harajuku, astringent valley street fashion culture gathered in the source and street trend form, and the relevant related concepts are discussed in this paper.
2), to Tokyo harajuku, astringent valley area of street popular clothing case analysis, sums up the style and analyzing its elements, and then the two street is popular dress style compared to the research.
(3), analysis and both street is popular in the dress brand clothing role, and stores, analysis and compare the brand image. In this street fashion consumption group purchase behavior, psychological characteristics and cultural characteristics.
(4), will be harajuku, astringent valley street fashion culture and domestic to make the comparative analysis, we attempt to domestic street fashion will promote cultural development.
This paper based on the Tokyo harajuku, astringent valley both street fashion development present situation, according to gather information and street pats related material, and the combination of in-depth analysis both Tokyo street fashion characteristics and combining with the Chinese general street fashion, the article tried to Chinese street fashion and even China some enlightenment to the fashion world development.
Keywords: street fashion culture; ; Oriental characteristics; ; Dress style; Consumer behavior;
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2012-05-19
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Harajuku, astringent valley area street dress style comparison and research
Abstract:"Street fashion" original in the 1960 s, is the social economic development and at the same time the social culture construction level the relative lack of contradiction of the product. He happened in the street to the younger generation as the carrier. In today's society, street fashion is its special way influence the young generation of wearing and used in traditional western dress culture.
Today, Japan is the streets of Tokyo street fashion of an important development. Harajuku, astringent valley as Tokyo important street fashion rendezvous, is developing a unique Oriental characteristic street fashion culture. The main research contents are as follows:
(1), The relevant literature reading and study. This source of street fashion and characteristics, comb harajuku, astringent valley street fashion culture gathered in the source and street trend form, and the relevant related concepts are discussed in this paper.
(2), To Tokyo harajuku, astringent valley area of street popular clothing case analysis, sums up the style and analyzing its elements, and then the two street is popular dress style compared to the research.
(3), Analysis and both street is popular in the dress brand clothing role, and stores, analysis and compare the brand image. In this street fashion consumption group purchase behavior, psychological characteristics and cultural characteristics.
(4), Will be harajuku, astringent valley street fashion culture and domestic to make the comparative analysis, we attempt to domestic street fashion will promote cultural development.
This paper based on the Tokyo harajuku, astringent valley both street fashion development present situation, according to gather information and street pats related material, and the combination of in-depth analysis both Tokyo street fashion characteristics and combining with the Chinese general street fashion, the article tried to Chinese street fashion and even China some enlightenment to the fashion world development.
Keywords: street fashion culture; ; Oriental characteristics; ; Dress style; Consumer behavior; Gathering area
Abstract:"Street fashion" original in the 1960 s, is the social economic development and at the same time the social culture construction level the relative lack of contradiction of the product. He happened in the street to the younger generation as the carrier. In today's society, street fashion is its special way influence the young generation of wearing and used in traditional western dress culture.
Today, Japan is the streets of Tokyo street fashion of an important development. Harajuku, astringent valley as Tokyo important street fashion rendezvous, is developing a unique Oriental characteristic street fashion culture. The main research contents are as follows:
(1), The relevant literature reading and study. This source of street fashion and characteristics, comb harajuku, astringent valley street fashion culture gathered in the source and street trend form, and the relevant related concepts are discussed in this paper.
(2), To Tokyo harajuku, astringent valley area of street popular clothing case analysis, sums up the style and analyzing its elements, and then the two street is popular dress style compared to the research.
(3), Analysis and both street is popular in the dress brand clothing role, and stores, analysis and compare the brand image. In this street fashion consumption group purchase behavior, psychological characteristics and cultural characteristics.
(4), Will be harajuku, astringent valley street fashion culture and domestic to make the comparative analysis, we attempt to domestic street fashion will promote cultural development.
This paper based on the Tokyo harajuku, astringent valley both street fashion development present situation, according to gather information and street pats related material, and the combination of in-depth analysis both Tokyo street fashion characteristics and combining with the Chinese general street fashion, the article tried to Chinese street fashion and even China some enlightenment to the fashion world development.
Keywords: street fashion culture; ; Oriental characteristics; ; Dress style; Consumer behavior; Gathering area
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