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创立于1984年崛起于改革大潮之中的海尔集团，是在引进德国利勃海尔电冰箱生产技术成立的青岛电冰箱总厂基础上发展起来的。在海尔集团首席执行官张瑞敏“名牌战略”思想的引领下，...
创立于 1984 年崛起于改革大潮之中的海尔集团，是在引进德国利勃海尔电冰箱生产技术成立的青岛电冰箱总厂基础上发展起来的。在海尔集团首席执行官张瑞敏 “ 名牌战略 ” 思想的引领下，海尔经过十八年的艰苦奋斗和卓越创新，从一个濒临倒闭的集体小厂发展壮大成为在国内外享有较高美誉的跨国企业。
海尔集团从无到有、从小到大、从弱到强、从国内到海外的发展业绩，可以浓缩在下面这组数字中：
2002 年海尔实现全球营业额 711 亿元，是 84 年的 20000 多倍； 2002 年，海尔跃居中国电子信息百强之首。
18 年前，工厂职工不足 800 人； 2002 年，海尔不仅职工发展到了 3 万人，而且拉动就业人数 30 多万人。
1984 年只有一个型号的冰箱产品，目前已拥有包括白色家电、黑色家电、米色家电、家居集成在内的 96 大门类 15100 多个规格品种的产品群。在全球，很多家庭都是海尔产品的用户。
用户的忠诚度是与海尔产品的美誉度紧紧联系在一起的， 19 年间，海尔的无形资产从无到有， 2003 年海尔品牌价值评估为 530 亿元，再次蝉联中国最有价值品牌榜首。
近年来，海尔已经有十几个成功的案例进入哈佛大学、洛桑国际管理学院、欧洲工商管理学院、日本神户大学等著名高等学府的案例库，成为全球商学院的通用教材，这在中国企业界是唯一的。这标志着海尔已经从 18 年前学习借鉴国外先进管理方法发展到以自己的创新管理进入国际管理界的前沿。
海尔的近期目标是进入世界白色家电前三强，并在此基础上向该领域的顶峰冲击。 展开
海尔集团从无到有、从小到大、从弱到强、从国内到海外的发展业绩，可以浓缩在下面这组数字中：
2002 年海尔实现全球营业额 711 亿元，是 84 年的 20000 多倍； 2002 年，海尔跃居中国电子信息百强之首。
18 年前，工厂职工不足 800 人； 2002 年，海尔不仅职工发展到了 3 万人，而且拉动就业人数 30 多万人。
1984 年只有一个型号的冰箱产品，目前已拥有包括白色家电、黑色家电、米色家电、家居集成在内的 96 大门类 15100 多个规格品种的产品群。在全球，很多家庭都是海尔产品的用户。
用户的忠诚度是与海尔产品的美誉度紧紧联系在一起的， 19 年间，海尔的无形资产从无到有， 2003 年海尔品牌价值评估为 530 亿元，再次蝉联中国最有价值品牌榜首。
近年来，海尔已经有十几个成功的案例进入哈佛大学、洛桑国际管理学院、欧洲工商管理学院、日本神户大学等著名高等学府的案例库，成为全球商学院的通用教材，这在中国企业界是唯一的。这标志着海尔已经从 18 年前学习借鉴国外先进管理方法发展到以自己的创新管理进入国际管理界的前沿。
海尔的近期目标是进入世界白色家电前三强，并在此基础上向该领域的顶峰冲击。 展开
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The foundation is rising in 1984 in reform the big tide in of the sea 尔 group is to usher in the total factory foundation of refrigerator of Qingdao that the German benefit 勃 sea 尔 refrigerator production technique establish up develop something to get up.In the sea 尔 group chief executive officer ZHANG RUI4 MIN3" the famous brand strategy" thought of guide under, the sea 尔 struggles through 18 years of hardship and outstanding innovation, from a gets close to the collective small factory development that close down to strengthen to become at possess the higher good reputation at home and abroad of transnational corporation.
The sea 尔 group from did not have, since the childhood, from weak go to strong, from domestic to overseas of development accomplishment, can condense in underneath this numeral:
2002 The sea 尔 of year carries out the global sales amount 71,100,000,000 dollars, is 20000 of 84 years many times; 2002 Year, the sea 尔 jumps 100 of the in the center country electronics information.
18 Year ago, factory officers and workers shortage 800 people; 2002 Year, the sea 尔 not only officerses and workers develops 3 myriad peoples, but also pulls to move to take up employment number more than 30 myriad peopleses.
1984 The year onlies have a refrigerator product of model number, having already owned the white appliance, black appliance, buff color appliance, house of include reside to gather currently at inside of 96 more than 15100 specification specieses of front doors of product.At the world, a lot of families are all the customers of the sea 尔 products.
The loyalty of the customer is to contact together with the good reputation degree of the sea 尔 product tightly and tightly of,19 years,, the immaterial assets of the sea 尔 from did not have, in 2003 the sea 尔 brand value valuation is 53,000,000,000 dollars, again there is most worth brand 榜 head in the cicada 联 China.
In recent years, the sea 尔 has already had more than ten successful cases example enter the international tube college of science, the European industry and business tube college of science, Japan of Harvard, mulberry of 洛 Kobe university etc. the 著 a high etc. university of a database of case, become the in general use teaching material of the global college of commerce, this is unique in the Chinese business enterprise field.This symbolize the sea 尔 to has already drawn lessons from the foreign forerunner from the 18 year agos study the management method develops to enter the international management field with own creative management of front follow.
The sea 尔 the target is before entering white appliance in world in the near future three strong, and pound at toward the peak of that realm on this foundation.
The sea 尔 group from did not have, since the childhood, from weak go to strong, from domestic to overseas of development accomplishment, can condense in underneath this numeral:
2002 The sea 尔 of year carries out the global sales amount 71,100,000,000 dollars, is 20000 of 84 years many times; 2002 Year, the sea 尔 jumps 100 of the in the center country electronics information.
18 Year ago, factory officers and workers shortage 800 people; 2002 Year, the sea 尔 not only officerses and workers develops 3 myriad peoples, but also pulls to move to take up employment number more than 30 myriad peopleses.
1984 The year onlies have a refrigerator product of model number, having already owned the white appliance, black appliance, buff color appliance, house of include reside to gather currently at inside of 96 more than 15100 specification specieses of front doors of product.At the world, a lot of families are all the customers of the sea 尔 products.
The loyalty of the customer is to contact together with the good reputation degree of the sea 尔 product tightly and tightly of,19 years,, the immaterial assets of the sea 尔 from did not have, in 2003 the sea 尔 brand value valuation is 53,000,000,000 dollars, again there is most worth brand 榜 head in the cicada 联 China.
In recent years, the sea 尔 has already had more than ten successful cases example enter the international tube college of science, the European industry and business tube college of science, Japan of Harvard, mulberry of 洛 Kobe university etc. the 著 a high etc. university of a database of case, become the in general use teaching material of the global college of commerce, this is unique in the Chinese business enterprise field.This symbolize the sea 尔 to has already drawn lessons from the foreign forerunner from the 18 year agos study the management method develops to enter the international management field with own creative management of front follow.
The sea 尔 the target is before entering white appliance in world in the near future three strong, and pound at toward the peak of that realm on this foundation.
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