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Integrativenegotiationisacollaborativeprocessinwhichtheprtiesdefinetheircommonproblem...
Integrative negotiation is a collaborative process in which the prties define their common problem and purse strategies to solve it.Negotiators do not always perceive integrative potential when it exists or cannot always susatain a productive integrative discussion.People frequently view conflict-iaden situations with a fundamentally more distrustful,win-lose attitude than is necessary.The approach that individuals take toward conflict and negotiation is essential to understanding the differences between distributive bargaining and integrative negotiation.The primary reason negotiators do not pursue integrative agreements is that they fail to perceive a situation as having integrative potential and are primarily motivated to achieve outcomes that satisfy only their own needs.Three additional factors contribute to this difficulty:the history of the relationship between the parties,the tendency toward black-and-white thingking,and the mixed-motive nature of most bargaining situations.
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综合谈判是一个合作的过程,参与各方确定他们共同的问题并且找寻解决问题的策略。谈判人员往往并不是总能察觉综合的潜颤盯能,虽然这种潜力有时确实存在,或明洞兄者也无法总能保持有效的综合讨论。人们常常对于充满矛盾的情势抱有根本上互不信任、有赢就有输的态度,而这种态度并非那么必要。个人对于争执及谈判所选择的方式对于理解分配性谈判与综合谈判之间的区别至关重要。谈判人员不以整体共识为目标的首要原因是没能发现面对的情况具有综合的潜能并且主要关心的是自身需求的满足。此外,还有三个因素让综合谈判难以实现:谈判各方过去的关系,非黑即白的思维激袭倾向,以及多数谈判情势中动机各异的事实。
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