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MakketingFunctionTomakemoney,companiesmanufactureandsellproductsthatcompeteinthemarke...
Makketing Function
To make money, companies manufacture and sell products that compete in the marketplace.To increase their sales or profit, companies develop marketing strategy is determined by the particular way companies combine and use various marketing element.This marketing mix includes a variety of options known as the four Ps and generally categorized under the headings of product,price,place and promotion.
Advertising falls in the promotion category and its part of the promotional mix along with personnel selling,sales promotion,and public relations-all of which are used or win acceptance of the company's products,services,or ideas.
Advertising involves presenting the message,usually through the mass media, to a large group of people known as the target audience.Through advertising,the cost of reaching a thousand people in your target audience is usually far less than the cost reaching one prospect through personal selling.
For example,to make a personal sales call on every football fan who watched the Super Bowl games in order to sell each a bottle of Coke would be unbelievably expensive. The McGraw-Hill Laboratory reports that the average face-to-face sales call now costs a company well over $170. If we multiply that by the 100 million people who watch the Supper Bowl, the cost is mind-boggling. However, you could buy a 30-second televion commercial during the Super Bowl and tell those sanme 100 million people about Coca-Cola for only $525,000. That’s lot less. In fact, through advertising, you would be able to talk to a thousand of those prospects for only $5.25—about 3 percent of what it costs to talk to one prospect through personal selling.
有个地方写错了
最后一段第五行是30-second television
最后一段第六行是same 100 million
有点儿多 请帮帮忙~~~~~ 展开
To make money, companies manufacture and sell products that compete in the marketplace.To increase their sales or profit, companies develop marketing strategy is determined by the particular way companies combine and use various marketing element.This marketing mix includes a variety of options known as the four Ps and generally categorized under the headings of product,price,place and promotion.
Advertising falls in the promotion category and its part of the promotional mix along with personnel selling,sales promotion,and public relations-all of which are used or win acceptance of the company's products,services,or ideas.
Advertising involves presenting the message,usually through the mass media, to a large group of people known as the target audience.Through advertising,the cost of reaching a thousand people in your target audience is usually far less than the cost reaching one prospect through personal selling.
For example,to make a personal sales call on every football fan who watched the Super Bowl games in order to sell each a bottle of Coke would be unbelievably expensive. The McGraw-Hill Laboratory reports that the average face-to-face sales call now costs a company well over $170. If we multiply that by the 100 million people who watch the Supper Bowl, the cost is mind-boggling. However, you could buy a 30-second televion commercial during the Super Bowl and tell those sanme 100 million people about Coca-Cola for only $525,000. That’s lot less. In fact, through advertising, you would be able to talk to a thousand of those prospects for only $5.25—about 3 percent of what it costs to talk to one prospect through personal selling.
有个地方写错了
最后一段第五行是30-second television
最后一段第六行是same 100 million
有点儿多 请帮帮忙~~~~~ 展开
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