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创始人GabrielleChanel香奈儿于1913年在法国巴黎创立香奈儿品牌。香奈儿的产品种类繁多,有服装、珠宝饰品及其配件、化妆品、香水,每一种产品都闻名遐迩,特别是... 创始人Gabrielle Chanel香奈儿于1913年在法国巴黎创立香奈儿品牌。香奈儿的产品种类繁多,有服装、珠宝饰品及其配件、化妆品、香水,每一种产品都闻名遐迩,特别是她的香水与时装。 香奈儿(CHANEL)是一个有80多年经历的著名品牌,香奈儿时装永远有着高雅、简洁、精美的风格,她善于突破传统,早20世纪40年代就成功地将“五花大绑”的女装推向简单、舒适,这也许就是最早的现代休闲服。

1.缺乏有竞争力的无形资产、人力资源、组织
资产。在中国市场上,就没有一款专为东方女性
设计的香水。
2.关键领域里的竞争能力正在丧失。

怎样进入中国市场
在法国,香奈儿香水属于中档消费;但在中国属于奢侈品。
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chinawungboo
2012-05-28 · TA获得超过9456个赞
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In the year 1913, Gabrielle Chanel created Chanel brand in Paris. CHANEL has vast varieties of commodities, such as clothing, jewelry and accessory, cosmetics, and perfume. All CHANEL commodities bear worldwide reputation, in particular, its perfume and fashion. CHANEL, as a famous brand, has over eighty years’ history. Its fashion are elegant, simple, but exquisite. Chanel, the founder, is good at breaking tradition. As early as 1940s, she successfully replaced the traditional complicated clothing by her simple and comfortable fashion, which may be the earliest casual clothes in modern time.

1, Intangible assets, human resources, organization assets which are lack of competitiveness. In China’s market, no perfume is exclusively designed for eastern women.
2, Competitiveness in key areas is losing.

How to enter China’s market
In France, CHANEL belongs to mid-range consumption; but in China it belongs to luxury level.
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Brand Chanel was founded in Paris, France by Gabrielle Chanel. It covers a range of products, including clothing, treasures and accessories,cosmetic and perfume. All these ranges enjoy a fame in the wordwide, esp. the perfume and fashion clothes. Chanel, a famous brand, with a history of over 80 years is adept in breaking the traditional bounds. Chanel fashions has its unique style of elegance, concision and beauty and has changed complicsted dresses to be simple and comfortable in the early 1940s. That may be the earliest causual wears.
1. lacks advantages of competitive invisible assets, human resources and organization. There is no perfume in Chinese market, which is specially designed for Eastern women.
2.Competivieness is weakening in key areas.
3.How to enter Chinese market.
In France, Chanel is a kind of medium-class products, while in China it is luxury.
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2012-05-28
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Founder Gabrielle Chanel Chanel in 1913 in Paris, France founded the Chanel brand. Chanel a variety of products, garments, jewelry and accessories, cosmetics, perfume, each kind of product is very famous, especially her perfume and fashion. CHANEL (CHANEL) is a 80 years experience of the famous brand, the CHANEL fashion is always decorous, concise, elegant style, she is good at breaking through the traditional, as early as the 1940 s, the successful "bound" female outfit to simple and comfortable, this perhaps is the earliest contemporary sportswear.

Lack of competitive intangible assets, human resources, organization
Assets. In the Chinese market, there is no a designed for Oriental women
The perfume of design.
2. The key in the field of competition ability is lost.

How to enter the Chinese market
In France, chanel perfumes belong to midrange consumption; But in China belong to luxury goods.
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