谁能帮我翻译一下这个英文文章，跪谢！急啊！！谢谢了 5
Thereismuchvaluableinformationavailabletothebuyerfromthesaleshistoryofpreviousseasons...
There is much valuable information available to the buyer from the sales history of previous seasons.Patterns have probably been established of the type of fashion merchandise which the retailer’s customers have purchased in the past.This sales information will probably be available within the buying office or from the merchandise department.Bestsellers from recent seasons need to be replaces with new yet equally profitable merchandise.It is important for the buyer to be able to judge how much,and in what ways,a bestselling style is offered for more than one season sales may be lower as many customers have already bought the garment,but if the style is changed substantially it may lose the appeal which made it a bestseller。The buyer needs to analyse which factors contributed towards its bestselling status-selling price and fabric are likely to be factors which can be reused from one season to the next as opposed to colour and styling which tend to be more transient qualities for fashion items.
Translating a bestselling style into the key colours for the next season and changing the buttons，trims or stitch detail could be appropriate for customers who prefer classic merchandise，the middle price bracket within the mass market.
At the more fashion-conscious end of the market however the customer may expect a radically different range of garments each season with perhaps the only similarity between bestsellers from one season to the next being the price point.It is important to include a suitable proportion of new styles within each season’s range whatever the market as bestselling styles inevitably have a limited life cycle and some innovations will eventually become bestsellers.
If garments have not sold well on the other hand，it is important to establish the reasons for this in order to avoid the same problem arising in future seasons。This is often easier to establish in mail order companies，as customers are requested to give reasons for returns。It is important that retail buyers visit stores to discover reasons for poor garment sales，as sales staff can provide a wealth of information about customer feedback(see Chapter 11).However。not all stores are typical，London’s Oxford Street，for example，contains many retailers flagship stores，but the customer mix is biased towards tourists. 展开
Translating a bestselling style into the key colours for the next season and changing the buttons，trims or stitch detail could be appropriate for customers who prefer classic merchandise，the middle price bracket within the mass market.
At the more fashion-conscious end of the market however the customer may expect a radically different range of garments each season with perhaps the only similarity between bestsellers from one season to the next being the price point.It is important to include a suitable proportion of new styles within each season’s range whatever the market as bestselling styles inevitably have a limited life cycle and some innovations will eventually become bestsellers.
If garments have not sold well on the other hand，it is important to establish the reasons for this in order to avoid the same problem arising in future seasons。This is often easier to establish in mail order companies，as customers are requested to give reasons for returns。It is important that retail buyers visit stores to discover reasons for poor garment sales，as sales staff can provide a wealth of information about customer feedback(see Chapter 11).However。not all stores are typical，London’s Oxford Street，for example，contains many retailers flagship stores，but the customer mix is biased towards tourists. 展开
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