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已经用有道翻译软件翻译好了,导师说还需要修改,求修改,谢谢~上翻译~浅析省级卫视品牌战略【摘要】省级卫视面临着来自中央电视台、同级卫视频道、地面频道、新兴媒体等方面的挑战... 已经用有道翻译软件翻译好了,导师说还需要修改,求修改,谢谢~上翻译~
浅析省级卫视品牌战略
【摘 要】省级卫视面临着来自中央电视台、同级卫视频道、地面频道、新兴媒体等方面的挑战,竞争环境十分复杂。本文目的是了解现状,对省级卫视的发展做出评价并通过举例方式来阐述。在严峻的发展形势面前,省级卫视纷纷升级、改版,以树立频道品牌为切入点,进行了艰难的探索,湖南卫视、安徽卫视等频道凭借出色的影响力脱颖而出,省级卫视间的位次角逐愈演愈烈,一个“品牌制胜”的卫视时代已经形成。然而,面对竞争中出现的“模仿趋同”等困境,如何打响品牌战,实现媒体价值的提升,仍是中国电视业需要长久思考的问题。此文通过简析省级卫视的现状,并简述其突出重围的方式,从而使省级卫视的发展有所改观。
【关键词】品牌营销 电视频道 发展现状
According to the provincial TV brand strategy
【Abstract 】 Provincial TV faces from CCTV, the satellite TV channel, ground channel, the new media, and other aspects of the challenge, competition environment is very complicated. The objective of this paper is to know the status of provincial TV's development and make evaluation through examples to illustrate way. In the development of the severe situation in front, provincial TV upgrade in succession, revised, and to set up the channel brand as the breakthrough point, had a difficult exploration, hunan satellite TV, anhui satellite TV channel such as brilliantly influence to the fore, provincial TV the seating arrangement between competition intensified, a "brand winning" TV era has been formed. However, in the face of competition in the "imitate convergence" dilemma, how to PinPaiZhan began, and realize the media promoted the value, is still creating China require long thought. This article through the analysis of the present situation of provincial TV, and briefly introduces the beckoning way, so that the development of the provincial TV have improved.
【Key words】 Brand marketing The TV channel Development present situation
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2012-06-06
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  Abstract provincial TV is facing challenges from CCTV, satellite television channels at the same level, the terrestrial channels, new media, and other aspects, the competitive environment is very complex. The purpose of this paper is to understand the status quo, to make evaluations and by way of example to illustrate the development of provincial TV channels. In the face of the severe situation, the provincial TV channels have upgraded, revised, to establish a channel brand as a starting point, difficult to explore, Hunan Satellite TV, Anhui TV channels stand out with excellent influence, the order of precedence between the provincial TV intensified, competing for a "winning brand" TV era has been formed. However, the "imitation of convergence" and other problems, how to brand war started to realize the media to enhance the value that appears in the face of competition, still need long-term thinking in the Chinese television industry. The article by Brief Analysis of provincial TV status quo, and outlined its Win in the way, so that the development of provincial TV channels to be changed.
  Key words the status quo of the development of brand marketing TV channels
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您好,谢谢您的回答,Key words 是把三个关键词合并成一句英语了吗?
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