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计划书公司名称:锦尚包装设计有限公司。小组成员:李爱娟201121015104坛雨莲201121015105赵雪东公司简介:锦尚包装设计有限公司(银耳包装设计公司)自20... 计划书
公司名称:锦尚包装设计有限公司。
小组成员:李爱娟 201121015104
坛雨莲 201121015105

赵雪东
公司简介:锦尚包装设计有限公司(银耳包装设计公司)自2012年5月成立以来,一直坚持从品牌战略、产品战略、视觉战略做设计。以“创新、品质、提升”的宗旨打造全国第一家专业银耳包装品牌。
经营理念:锦尚包装设计有限公司如同它的口号一般:“锦尚设计,妙笔生花“。我们做创意的设计;做精品的包装;做品质的提升。我们擅长策略性的设计,将最大程度的视觉语言运用到设计中去,让我们的包装设计拥有自己的灵魂。我们树立的设计风格是简洁明快,大方得体,不失雅致的包装设计。我们致力于打造全国首家专业银耳包装品牌。锦尚包装设计有限公司,一个新锐的设计师团队,我们追求最有实效的策略设计,让设计提升销售力!
公司成员分配:
锦尚包装设计有限公司由4名公司成员组成
李爱娟:财务
谭雨莲:设计(并参与财务管理)
殷 琪:设计
赵雪东:外交
产品
包装设计需具备五个要点:货架印象、可读性、外观图案、商标印象、功能特点说明
我们的包装设计风格主要倾向于几个关键:简洁、明快、大方、雅致
从中国人的审美角度来看,简洁大方的事物更能深入人心,我们公司所做的银耳包装设计就是从大多消费者的审美角度出发,抓住“简洁、明快、大方、雅致“的设计特点,再加入创新的表现手法做出符合消费者审美却又不失创意的设计。我们做到创意精湛的设计之外也同样保证设计作品的品质。
产品材料:我们以常见的塑料和纸板作为设计材料,塑料盒纸板有易上色,好塑形的特点。在包装上我们会印我们的公司形象标志。
包装分类:我们的包装分为几大类:简易包装、塑料包装、礼盒包装还有公司设计的产品包装袋。分类的包装可以满足消费者的各种所需。
策略:
广告:风格方面坚持以简洁大方、温馨、喜庆作为产品宣传方面
媒体可通过通江银耳博物馆的所在地的电视台作为宣传媒体
平面可通过手绘海报,粘贴告示栏的方式进行宣传
公共关系:每半年以公益活动的形式,与赞助商合作采取“买银耳捐款“的主题,筹集资金捐与灾区,关爱留守儿童及养老院。
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纯色zb
2012-06-07
知道答主
回答量:5
采纳率:0%
帮助的人:3.5万
展开全部
Plan book

Company name: Shang Jin packaging design ltd..

Team members: Li Aijuan 201121015104

Tan Yulian advance 201121015105

Zhao Xuedong

Company profile: Jin Shang packaging design Limited ( Tremella packaging design company ) since 2012May since its establishment, always adhere to brand strategy from product strategy, strategy, visual design. "Innovation, quality improvement," the purpose of creating the first professional brand packaging of Tremella fuciformis.

Business philosophy: Jin Shang packaging design Ltd. as its slogan:" Jin Shang design, write like an angel". We do creative design; to do quality of packaging; to do quality improvement. We are good at strategic design, will be the greatest degree of visual language to design, make the design of our packaging has its own soul. We establish the design style is concise and lively, generous decency, elegant packaging design. We are committed to creating the first national professional brand packaging of Tremella fuciformis. Jin Shang packaging design limited, a new team of designers, we pursue the most effective strategy design, allow the design to enhance the sales force!

A member of a company distribution:

Jin Shang packaging design limited by 4members of the company.

Li Aijuan: financial

Tan Yulian: Design ( involved in financial management )

Yin Qi: Design

Zhao Xuedong: Diplomacy

Product

Packaging design should have five main points: shelf impression, readability, the appearance of design, brand impression, function features

The design of our packaging style tends to the several key: concise, lively, generous, elegant

From the Chinese aesthetic point of view, concise generous thing to win support among the people, what we do is mostly Tremella packaging design from consumer's aesthetic point of view, capture " concise, lively, generous, elegant" design features, adding innovative methods to meet the consumer aesthetic yet creative design. We achieve creativity exquisite design also ensure that design work quality.

Product material: our common plastic and cardboard as the design materials, plastic box board are easy to color, good shaping characteristics. In the packaging we will print our corporation logo.

Packaging categories: our packaging is divided into several categories: simple packaging, plastic packaging, gift packaging and products designed packaging bag. Classification of packaging can satisfy various consumer needs.

Strategy:

Advertising: style, adhere to the simple and generous, warm, happy as the product publicity

Media through Tongjiang Tremella museum which television station as a propaganda media

The plane can be hand-painted posters, pasting notices column manner publicity

Public relations: each half to commonweal activity form, and sponsors to take" buy Tremella contributions" theme, to raise funds to donate and disaster areas, left-behind children and nursing care.

Personnel
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甯静的西溪
2012-11-06
知道答主
回答量:35
采纳率:0%
帮助的人:9.4万
展开全部
Plan book
Company name: Shang Jin packaging design ltd..
Team members: Li Aijuan 201121015104
Tan Yulian 201121015105
Zhao Xuedong
Company profile: Jin Shang packaging design Limited ( Tremella packaging design company ) since 2012 May since its establishment, always adhere to brand strategy from product strategy, strategy, visual design. "Innovation, quality improvement, " the purpose of creating the first professional brand packaging of Tremella fuciformis.
Business philosophy: Jin Shang packaging design Ltd. as its slogan: " Jin Shang design, write like an angel ". We do creative design; to do quality of packaging; to do quality improvement. We are good at strategic design, will be the greatest degree of visual language to design, make the design of our packaging has its own soul. We establish the design style is concise and lively, generous decency, elegant packaging design. We are committed to creating the first national professional brand packaging of Tremella fuciformis. Jin Shang packaging design limited, a new team of designers, we pursue the most effective strategy design, allow the design to enhance the sales force!
A member of a company distribution:
Jin Shang packaging design limited by 4 members of the company.
Li Aijuan: financial
Tan Yulian: Design ( involved in financial management )
Yin Qi: Design
Zhao Xuedong: Diplomacy
Product
Packaging design should have five main points: shelf impression, readability, the appearance of design, brand impression, function features
The design of our packaging style tends to the several key: concise, lively, generous, elegant
From the Chinese aesthetic point of view, concise generous thing to win support among the people, what we do is mostly Tremella packaging design from consumer's aesthetic point of view, capture " concise, lively, generous, elegant " design features, adding innovative methods to meet the consumer aesthetic yet creative design. We achieve creativity exquisite design also ensure that design work quality.
Product material: our common plastic and cardboard as the design materials, plastic box board are easy to color, good shaping characteristics. In the packaging we will print our corporation logo.
Packaging categories: our packaging is divided into several categories: simple packaging, plastic packaging, gift packaging and products designed packaging bag. Classification of packaging can satisfy various consumer needs.
Strategy:
Advertising: style, adhere to the simple and generous, warm, happy as the product publicity
Media through Tongjiang Tremella museum which television station as a propaganda media
The plane can be hand-painted posters, pasting notices column manner publicity
Public relations: each half to commonweal activity form, and sponsors to take " buy Tremella contributions " theme, to raise funds to donate and disaster areas, left-behind children and nursing care.
Personnel:
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