Question

请各位大侠帮忙翻译一下好吗？拒绝机器翻译

(3)销售者类因素与购买决策的关系。在电脑市场上，销售者
可以通过各种市场营销手段来影响消费者。根据电脑市场的具体情
况，销售者类因素应包括品牌形象、服务质量和促销活动。这主要
是因为:(1)消费者主要用品牌来识别产品或服务，使之与其它竞
争对手区别开来。同时，品牌对于消费者来说具有象征和情感意
义，表达了一种承诺和文化。所以品牌形象对购买电脑决策有一定
的影响;(2)电脑作为一种科技含量比较高的产品，良好的售后服
务会使购买者购买时比较放心，降低他们的购后成本，使购买者做
出购买决策时更倾向售后服务好的产品;(3)促销实质上是一种通
知、说服和沟通活动，是企业通过某种渠道为消费者有意识地传递
信息.达到有效影响消费者行为与态度地目的。因此我们提出以下
假设:
假设7:品牌形象对购买决策有显著影响。
假设8;售后服务对购买决策有显著影响。
假设9:促销活动对购买决策有显著影响。

Answer 1

你好！

(3)销售者类因素与购买决策的关系。
(3) The connection between distributor’s factors and purchasing decisions.
在电脑市场上，销售者可以通过各种市场营销手段来影响消费者。
In the computer market, distributors can affect consumers through various marketing and selling measures.
根据电脑市场的具体情况，销售者类因素应包括品牌形象、服务质量和促销活动。
According to the actual circumstance of the computer market, distributor’s factors should include the brand’s image, the service’s quality and sales promoting activities.
这主要是因为:(1)消费者主要用品牌来识别产品或服务，使之与其它竞争对手区别开来。
This is mainly because: (1) Consumers often distinguish different products and services from each other by their brands.
同时，品牌对于消费者来说具有象征和情感意义，表达了一种承诺和文化。所以品牌形象对购买电脑决策有一定的影响;
At the same time, brands have symbolic and emotional meanings to consumers and express certain kind of commitment and culture. Therefore, a brand’s image exerts some influence on computer buyers.
(2)电脑作为一种科技含量比较高的产品，良好的售后服务会使购买者购买时比较放心，降低他们的购后成本，使购买者做出购买决策时更倾向售后服务好的产品;
(2) As the computer is a kind of hi-tech product, good after service can give consumers reassurance to reduce the cost after their purchase, so that consumers tend to choose the product with good after service.
(3)促销实质上是一种通知、说服和沟通活动，是企业通过某种渠道为消费者有意识地传递
信息.达到有效影响消费者行为与态度地目的。
Sales promotion is actually an activity of informing, persuading and communicating through which a corporation send messages to consumers on purpose to affect their behavior and attitude.
因此我们提出以下假设:
Therefore we put the hypotheses forward as follows:
假设7:品牌形象对购买决策有显著影响。
Hypothesis 7: A brand’s image affects purchasing decisions greatly.
假设8;售后服务对购买决策有显著影响。
Hypothesis 8: After service affects purchasing decisions greatly.
假设9:促销活动对购买决策有显著影响。
Hypothesis 9: Sales promoting activities affect purchasing decisions greatly.