Question

请哪位高手可以提供客户忠诚度方面的英文文献一大段，并翻译成 中文。急求

Customer loyalty can be achieved in some cases by offering a quality product with a firm guarantee. Customer loyalty is also achieved through free offers, coupons, low interest rates on financing, high value trade-ins, extended warranties, rebates, and other rewards and incentive programs. The ultimate goal of customer loyalty programs is happy customers who will return to purchase again and persuade others to use that company’s products or services. This equates to profitability, as well as happy stakeholders.
Customer loyalty may be a one-time program or incentive, or an ongoing group of programs to entice consumers. Buy-one-get-one-free programs are very popular, as are purchases that come with rebates or free gifts. Another good incentive for achieving customer loyalty is offering a risk free trial period for a product or service. Also known as brand name loyalty, these types of incentives are meant to ensure that customers will return, not only to buy the same product again and again, but also to try other products or services offered by the company.
Excellent customer service is another key element in gaining customer loyalty. If a client has a problem, the company should do whatever it takes to make things right. If a product is faulty, it should be replaced or the customer’s money should be refunded. This should be standard procedure for any reputable business, but those who wish to develop customer loyalty on a large-scale basis may also go above and beyond the standard. They may offer even more by way of free gifts or discounts to appease the customer.
Here are ten ways to build customer loyalty:
1. Communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, reach out to your steady customers.
2. Customer Service. Go the extra distance and meet customer needs. Train the staff to do the same. Customers remember being treated well.
3. Employee Loyalty. Loyalty works from the top down. If you are loyal to your employees, they will feel positively about their jobs and pass that loyalty along to your customers.
4. Employee Training. Train employees in the manner that you want them to interact with customers. Empower employees to make decisions that benefit the customer.
5. Customer Incentives. Give customers a reason to return to your business. For instance, because children outgrow shoes quickly, the owner of a children?s shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years.
6. Product Awareness. Know what your steady patrons purchase and keep these items in stock. Add other products and/or services that accompany or compliment the products that your regular customers buy regularly. And make sure that your staff understands everything they can about your products. Read Know Product Basics for more.

Answer 1

客户忠诚能被一坚定保证地给予一品质产品在有些情形下取得.客户忠诚被通过自由建议,赠货券,在筹措资金上低利率,高价值折价贴换交易,伸出保单,部分退款和其它酬谢和刺激的程序也取得. 客户忠诚程序的最高目标是愉快客户,其将再次返回购买和说服其他的使用那company’s的产品或者服务.这个向以及愉快赌金保管人有利相等.
客户忠诚可以是一一次性的程序或者刺激或者一进行中的群程序怂恿消费者.买卖-一-得到-自由程序是非常受欢迎的-,同样的还有购买,那个和部分退款一起去或者赠品的.另一为成功了客户忠诚好刺激正为一产品或者服务给一风险免费试用时期.也以是商标忠诚而闻名,这些类型的刺激被意味着保证客户将返回不仅一再买同样的产品但是也请尝试被公司所提供的其它产品或者服务.
非常好客户服务是另一在获得客户忠诚方面重要要素.如果一个客户有一问题,公司将去做它需要任何东西来使东西变得正确.如果一产品是有毛病,它将去被取代或者将去被退customer’s款.他们可以作为赠品或者折扣给予甚至更多满足客户的要求.
这里是十种建立客户忠诚的方式:
1.交流.是否它为一曲调是一个电子邮件时事通讯,每月一次飞行员,一张提示卡向上或者一个贺卡假日,和你的稳健客户联系.
2.客户服务.去额外距离和集会客户需求.训练工作人员做同样的.客户记得曾经被好招待.
3.雇员忠诚.从顶部忠诚厂向下.如果你是忠诚于你的雇员,他们将关于他们的工作表示赞同感受到和通过那沿着对你的客户的忠诚.
4.雇员训练.你向寻找他们的地火车雇员和客户相互影响.授权雇员做出有利于客户的决定.
5.客户刺激.给客户一返回你的生意理由.例如,因为孩子迅速长大得使鞋不再适用,一个children?s鞋店商店的所有者可以给予一张估计第十对鞋是一半价格的卡.同样,一牙科医生可以给已经正常看见他的五年的任何人一自由打扫.
6.产品认识.知道你的稳健赞助者购买的和使这些项目有股票.添加其它产品和/或服务,其伴随或者赞扬你的正常客户正常买的产品的. 确保你的工作人员懂得他们关于你的产品录制的一切.里德为更多知道产品基本原理.