高分跪求英语作文
求一篇有翻译的英语文章，无论是什么体裁都可以拿来，但是英语单词要超过1000个。真的很急啊，求哪位大神能帮帮我！...
求一篇有翻译的英语文章，无论是什么体裁都可以拿来，但是英语单词要超过1000个。
真的很急啊，求哪位大神能帮帮我！ 展开
真的很急啊，求哪位大神能帮帮我！ 展开
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作文
The advent of the 51 labor, my mother took me to Dunhuang intention to play for five days, I very much agree.
On the road, when we have Tulufan saw rows of densely green, and bear a string of small seeds, although small, but far and thin, like a fat baby face. Also take some time to Shanshan, we see a Journey to the West, described as the "Huoyanshan" like Hill, the results of a question is really Huoyanshan, so we bought two tickets, get the end of a moment. One into a hole, go inside a man-made "Huoyanshan" There are a number of attractions nearby. We looked at, there Gaochang city, qanat, Grape Valley, the ancient city of Jiaohe inside we continue to go there to see a full 40 meters of the Jin Gu Bang, the middle is also lit the red light, standing in front of it, looking towards the top hat will be out. Go in the inside, the last staircase, is Huoyanshan, his Monkey King was in front of a pressure element in the mountain scene below, as well as Taishang Senior Dan furnace was overthrown at the time of Miao Wei Wei Qiao scene, the image of a very realistic, like the real thing. When we go, good luck, just to catch up with the sun, and that scene, ah, the first time I saw such a red cloud around the sun are red and round, like in the horizon-like painting. While, the sun down by half, leaving only half of the sun, and then after a while, from the following out of the body, so that the sun was a middle of a cloud cover, the scene was strange, like the sun , like the sun to rise, attracting many tourists.
After a day and a half's journey, we finally arrived at Dunhuang, the main tourist attractions and Crescent Moon Spring, Movie and Television City and the western Mogao four spots, we intend to have to see. Go to the Crescent Moon Spring.
Crescent Moon Spring here why it is called? Legends colored sand is sand, red, yellow, green, white, black five colors. This sand and the sand appears as a matter of fact, every grain of sand has thousands of small holes. Legend, which is an ancient battlefield, a battle in ancient times, the officers and men were annihilated at this time, big winds, sand flying all over the sky, the northerly wind screams as the soldiers in their cry. When you draw with a board designated from the hills, you can hear the roar. This is the origin of Mainly because of Crescent Moon Spring in Dunhuang, Gansu is located, but also in the desert of Gansu, so a long time ago, here in particular water, in the desert, only that water, it saved hundreds of thousands of individuals, therefore, it is To mark this spring, on the shape of its name for the Crescent Moon Spring. After listening to the introductory tour, we started playing, first of all, we get the the camel's back, it has been climbing camel us, we have with reticle drawn down from the sand, did not expect really there, sound really stimulating! Go right look is Crescent Moon Spring, and Crescent Moon Spring is a next to the ancient Temple, which can be replaced in the ancient camera, photographers can also be taken to visit the King, very interesting!
Crescent Moon Spring Tour end, we have a Cave (ThousandBuddha Cave) to watch a hole 847 Mogao caves, but only the 15 caves, is one of the most worth a visit and within the three major Buddhist Mogao Grottoes. We go to the listening to the guide, the China Office by a total of eight volumes, and now only more than 8000 volumes, in fact, only more than 4000 volumes, as a foreigner in China has nullified by the book, not only Yes, there is no value left, and these are divided into two volumes for filling up and down a few, but this is not a foreigner to take away their own, but did not know a large basket of only a small profit margins that had these by the book and handed over to the foreigners had.
Therefore, everyone says that he is a traitor. watching, we see the Big Buddha, the first 35.5 meters high Buddha, 12 meters wide between the knees. The second 31 meters high Buddha, 10 meters wide between the knees. The third sleeping Buddha is a Buddha, he 28 meters long, it is sleep, so cross and 8 meters between beds. And I are amazed at seeing her mother.
The tourism, I am not only very happy to play, but also learned a lot of knowledge, has been a lot of inspiration: The Chinese Government should increase efforts to protect the monuments.
翻译：
五一劳动来临了，妈妈打算带我去敦煌玩五天，我也非常赞同。
路上，我们经过吐鲁番的时候，看见一排排密密麻麻的葡萄架，绿油油的，结出了一串串小籽，虽然小，但都远远的，薄薄的，像个胖娃娃脸。又走了一段时间，就到鄯善了，我们看到了一座像西游记中描写的“火焰山”似的山，结果一问，还真是火焰山，于是，我们就买了两张票，进去完了一会儿。一进去就是一个洞，往里面走就是一个人造的“火焰山”，附近还有一些景点。我们看了看，有高昌古城、坎儿井、葡萄沟、交河古城 我们又继续往里走，看见一个足有四十米的金箍棒，中间还亮着红灯，站在它跟前，朝上看顶，帽子会掉的。在往里走，上个楼梯，就是火焰山了，他的前面有一个孙悟空被压在了五行山下面的景象，还有太上老君丹炉被推翻时的景象 惟妙惟俏，形象很逼真，像真的一样。我们走时，运气真好，正好赶上太阳落山，那景象啊，我还是第一次见到，这么红的太阳把周围的云都染红了，圆圆的，像画在天边似的。一会儿，太阳落了一半，只剩下半个太阳了，又过了一会儿，从一片云的下面探出了身子，这样，一个太阳被一条云拦腰遮住，这个情景很奇特，又像太阳落山，又像太阳升起，吸引了很多游客。
经过了一天半的路程，我们终于到达了敦煌，主要的旅游景点又鸣沙山、月牙泉、莫高窟西部影视城这四大景点，我们打算都去看看。先去了鸣沙山和月牙泉。
这里为什么叫鸣沙山月牙泉呢？传说，鸣沙山的沙子是五色沙，有红、黄、绿、白、黑五种颜色。这种沙子看似和一般沙子一样，实际上，每一粒沙子都有成千上万个小孔。传说，这是一个古战场，古时候一场战役，令将士们全军覆没，此时，狂风大作，漫天黄沙飞舞，北风哀嚎，像在为将士们是们哭泣。当你拿着划板从山上向山下划的时候，你可以听到有“轰隆隆”的轰鸣声。这就是鸣沙山的由来。月牙泉主要是因为敦煌位于甘肃，而甘肃又处于沙漠腹地，所以，在很久以前，这里的人特别缺水，在沙漠之中，只有这一点水，它救了几十万个人，所以，人们为了纪念这个泉，就以它的形状取名为月牙泉。听完了导游的介绍，我们就开始玩了，首先我们骑上了沙漠之舟――骆驼的背，它驼着我们爬了鸣沙山，我们又拿着划板从沙上划下来，没想到还真有“轰隆隆”的声音，真刺激！望鸣沙山的右边走就是月牙泉了，月牙泉的旁边是一座古老的寺，在里面可以换上古装拍照，还可以参观摄影师摄下的景，有意思极了！
游完了鸣沙山月牙泉，我们又了莫高窟（千佛洞）观赏，莫高窟一洞八百四十七个洞窟，但只开放了十五个洞窟，其中最值得一看的是藏经阁和莫高窟内三大佛。我们先去了藏经阁，听解说员讲，中国经书共有八厅多卷，现在只有八千多卷，实际上只有四千多卷，因为外国人把中国的经书全部拿走，只把不好的，没有什么价值的留下，并把这些分成上下两卷用来充数，但这不是外国人自己来拿走的，而是一个大字不识一箩筐的王道士仅为一点薄利就把这些经书拱手送给外国人了。
因此，大家都说他是卖国贼。看完了藏经阁，我们又去看大佛，第一大佛高35.5米，两膝之间宽12米。第二大佛高31米，两膝之间宽10米。第三大佛是个睡佛，他长28米，它是侧着睡的，所以跨和床之间有8米。我和妈妈看了都惊叹不已。
这次旅游，我不仅玩得很快乐，还学到了很多知识，得到了很多启发：中国政府应增加保护古迹的力度了。
The advent of the 51 labor, my mother took me to Dunhuang intention to play for five days, I very much agree.
On the road, when we have Tulufan saw rows of densely green, and bear a string of small seeds, although small, but far and thin, like a fat baby face. Also take some time to Shanshan, we see a Journey to the West, described as the "Huoyanshan" like Hill, the results of a question is really Huoyanshan, so we bought two tickets, get the end of a moment. One into a hole, go inside a man-made "Huoyanshan" There are a number of attractions nearby. We looked at, there Gaochang city, qanat, Grape Valley, the ancient city of Jiaohe inside we continue to go there to see a full 40 meters of the Jin Gu Bang, the middle is also lit the red light, standing in front of it, looking towards the top hat will be out. Go in the inside, the last staircase, is Huoyanshan, his Monkey King was in front of a pressure element in the mountain scene below, as well as Taishang Senior Dan furnace was overthrown at the time of Miao Wei Wei Qiao scene, the image of a very realistic, like the real thing. When we go, good luck, just to catch up with the sun, and that scene, ah, the first time I saw such a red cloud around the sun are red and round, like in the horizon-like painting. While, the sun down by half, leaving only half of the sun, and then after a while, from the following out of the body, so that the sun was a middle of a cloud cover, the scene was strange, like the sun , like the sun to rise, attracting many tourists.
After a day and a half's journey, we finally arrived at Dunhuang, the main tourist attractions and Crescent Moon Spring, Movie and Television City and the western Mogao four spots, we intend to have to see. Go to the Crescent Moon Spring.
Crescent Moon Spring here why it is called? Legends colored sand is sand, red, yellow, green, white, black five colors. This sand and the sand appears as a matter of fact, every grain of sand has thousands of small holes. Legend, which is an ancient battlefield, a battle in ancient times, the officers and men were annihilated at this time, big winds, sand flying all over the sky, the northerly wind screams as the soldiers in their cry. When you draw with a board designated from the hills, you can hear the roar. This is the origin of Mainly because of Crescent Moon Spring in Dunhuang, Gansu is located, but also in the desert of Gansu, so a long time ago, here in particular water, in the desert, only that water, it saved hundreds of thousands of individuals, therefore, it is To mark this spring, on the shape of its name for the Crescent Moon Spring. After listening to the introductory tour, we started playing, first of all, we get the the camel's back, it has been climbing camel us, we have with reticle drawn down from the sand, did not expect really there, sound really stimulating! Go right look is Crescent Moon Spring, and Crescent Moon Spring is a next to the ancient Temple, which can be replaced in the ancient camera, photographers can also be taken to visit the King, very interesting!
Crescent Moon Spring Tour end, we have a Cave (ThousandBuddha Cave) to watch a hole 847 Mogao caves, but only the 15 caves, is one of the most worth a visit and within the three major Buddhist Mogao Grottoes. We go to the listening to the guide, the China Office by a total of eight volumes, and now only more than 8000 volumes, in fact, only more than 4000 volumes, as a foreigner in China has nullified by the book, not only Yes, there is no value left, and these are divided into two volumes for filling up and down a few, but this is not a foreigner to take away their own, but did not know a large basket of only a small profit margins that had these by the book and handed over to the foreigners had.
Therefore, everyone says that he is a traitor. watching, we see the Big Buddha, the first 35.5 meters high Buddha, 12 meters wide between the knees. The second 31 meters high Buddha, 10 meters wide between the knees. The third sleeping Buddha is a Buddha, he 28 meters long, it is sleep, so cross and 8 meters between beds. And I are amazed at seeing her mother.
The tourism, I am not only very happy to play, but also learned a lot of knowledge, has been a lot of inspiration: The Chinese Government should increase efforts to protect the monuments.
翻译：
五一劳动来临了，妈妈打算带我去敦煌玩五天，我也非常赞同。
路上，我们经过吐鲁番的时候，看见一排排密密麻麻的葡萄架，绿油油的，结出了一串串小籽，虽然小，但都远远的，薄薄的，像个胖娃娃脸。又走了一段时间，就到鄯善了，我们看到了一座像西游记中描写的“火焰山”似的山，结果一问，还真是火焰山，于是，我们就买了两张票，进去完了一会儿。一进去就是一个洞，往里面走就是一个人造的“火焰山”，附近还有一些景点。我们看了看，有高昌古城、坎儿井、葡萄沟、交河古城 我们又继续往里走，看见一个足有四十米的金箍棒，中间还亮着红灯，站在它跟前，朝上看顶，帽子会掉的。在往里走，上个楼梯，就是火焰山了，他的前面有一个孙悟空被压在了五行山下面的景象，还有太上老君丹炉被推翻时的景象 惟妙惟俏，形象很逼真，像真的一样。我们走时，运气真好，正好赶上太阳落山，那景象啊，我还是第一次见到，这么红的太阳把周围的云都染红了，圆圆的，像画在天边似的。一会儿，太阳落了一半，只剩下半个太阳了，又过了一会儿，从一片云的下面探出了身子，这样，一个太阳被一条云拦腰遮住，这个情景很奇特，又像太阳落山，又像太阳升起，吸引了很多游客。
经过了一天半的路程，我们终于到达了敦煌，主要的旅游景点又鸣沙山、月牙泉、莫高窟西部影视城这四大景点，我们打算都去看看。先去了鸣沙山和月牙泉。
这里为什么叫鸣沙山月牙泉呢？传说，鸣沙山的沙子是五色沙，有红、黄、绿、白、黑五种颜色。这种沙子看似和一般沙子一样，实际上，每一粒沙子都有成千上万个小孔。传说，这是一个古战场，古时候一场战役，令将士们全军覆没，此时，狂风大作，漫天黄沙飞舞，北风哀嚎，像在为将士们是们哭泣。当你拿着划板从山上向山下划的时候，你可以听到有“轰隆隆”的轰鸣声。这就是鸣沙山的由来。月牙泉主要是因为敦煌位于甘肃，而甘肃又处于沙漠腹地，所以，在很久以前，这里的人特别缺水，在沙漠之中，只有这一点水，它救了几十万个人，所以，人们为了纪念这个泉，就以它的形状取名为月牙泉。听完了导游的介绍，我们就开始玩了，首先我们骑上了沙漠之舟――骆驼的背，它驼着我们爬了鸣沙山，我们又拿着划板从沙上划下来，没想到还真有“轰隆隆”的声音，真刺激！望鸣沙山的右边走就是月牙泉了，月牙泉的旁边是一座古老的寺，在里面可以换上古装拍照，还可以参观摄影师摄下的景，有意思极了！
游完了鸣沙山月牙泉，我们又了莫高窟（千佛洞）观赏，莫高窟一洞八百四十七个洞窟，但只开放了十五个洞窟，其中最值得一看的是藏经阁和莫高窟内三大佛。我们先去了藏经阁，听解说员讲，中国经书共有八厅多卷，现在只有八千多卷，实际上只有四千多卷，因为外国人把中国的经书全部拿走，只把不好的，没有什么价值的留下，并把这些分成上下两卷用来充数，但这不是外国人自己来拿走的，而是一个大字不识一箩筐的王道士仅为一点薄利就把这些经书拱手送给外国人了。
因此，大家都说他是卖国贼。看完了藏经阁，我们又去看大佛，第一大佛高35.5米，两膝之间宽12米。第二大佛高31米，两膝之间宽10米。第三大佛是个睡佛，他长28米，它是侧着睡的，所以跨和床之间有8米。我和妈妈看了都惊叹不已。
这次旅游，我不仅玩得很快乐，还学到了很多知识，得到了很多启发：中国政府应增加保护古迹的力度了。
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这是一篇新出的杂志文章Amazon's recommendation secretWhen Amazon recommends a product on its site, it is clearly not a coincidence.
At root, the retail giant's recommendation system is based on a number of simple elements: what a user has bought in the past, which items they have in their virtual shopping cart, items they've rated and liked, and what other customers have viewed and purchased. Amazon (AMZN) calls this homegrown math "item-to-item collaborative filtering, " and it's used this algorithm to heavily customize the browsing experience for returning customers. A gadget enthusiast may find Amazon web pages heavy on device suggestions, while a new mother could see those same pages offering up baby products.
Judging by Amazon's success, the recommendation system works. The company reported a 29% sales increase to $12.83 billion during its second fiscal quarter, up from $9.9 billion during the same time last year. A lot of that growth arguably has to do with the way Amazon has integrated recommendations into nearly every part of the purchasing process from product discovery to checkout. Go to Amazon.com and you'll find multiple panes of product suggestions; navigate to a particular product page and you'll see areas plugging items "Frequently Bought Together" or other items customers also bought. The company remains tight-lipped about how effective recommendations are. ("Our mission is to delight our customers by allowing them to serendipitously discover great products, " an Amazon spokesperson told Fortune. "We believe this happens every single day and that's our biggest metric of success.")
Amazon also doles out recommendations to users via email. Whereas the web site recommendation process is more automated, there remains to this day a large manual component. According to one employee, the company provides some staffers with numerous software tools to target customers based on purchasing and browsing behavior. But the actual targeting is done by the employees and not by machine. If an employee is tasked with promoting a movie to purchase like say, Captain America, they may think up similar film titles and make sure customers who have viewed other comic book action films receive an email encouraging them to check out Captain America in the future.
Amazon employees study key engagement metrics like open rate, click rate, opt-out -- all pretty standard for email marketing channels at any company -- but lesser known is the fact that the company employs a survival-of-the-fittest-type revenue and mail metric to prioritize the Amazon email ecosystem. "It's pretty cool. Basically, if a customer qualifies for both a Books mail and a Video Games mail, the email with a higher average revenue-per-mail-sent will win out, " this employee told Fortune. "Now imagine that on a scale across every single product line -- customers qualifying for dozens of emails, but only the most effective one reaches their inbox."
The tactic prevents email inboxes from being flooded, at least by Amazon. At the same time it maximizes the purchase opportunity. In fact, the conversion rate and efficiency of such emails are "very high, " significantly more effective than on-site recommendations. According to Sucharita Mulpuru, a Forrester analyst, Amazon's conversion to sales of on-site recommendations could be as high as 60% in some cases based off the performance of other e-commerce sites.
Still, although Amazon recommendations are cited by many company observers as a killer feature, analysts believe there's a lot of room for growth."There's a collective belief within the e-commerce industry that Amazon's recommendation engine is a suboptimal solution, " says Mulpuru. Trisha Dill, a Well's Fargo analyst, says it's hard to fault Amazon for their recommendations, but she also says the company has a lot of work to do in offering users items more relevant to them. As an example, she points to a targeted email she received pushing a chainsaw carrying case. (She doesn't own a chainsaw.)
Besides refining the accuracy of recommendations themselves, Amazon could explore more ways to reach customers. Already, the company has begun selling items previously sold in bulk that were too cost-prohibitive to ship individually like say, a deck of cards or a jar of cinnamon. Customers may buy them, but only if they have an order totaling $25 or over. But the company could actively recommend these add-on products during check-out when an order crosses that pricing threshold, much like traditional supermarkets have impulse-purchase items like gum and candy bars at the register.
At that point, the Amazon customer, just as they would in the supermarket, might think, "It's just a few more bucks. Why not?
推销高手亚马逊的秘密
我们都知道Facebook、谷歌以及苹果等公司十分了解用户。事实上，亚马逊可能更胜一筹。这家零售巨头每天都在证明这一点。市场调研公司的数据显示，亚马逊网站推荐的销售转化率可以高达60%。
当亚马逊（Amazon）在网站上向你推荐商品时，它绝非无的放矢。
从根本上讲，这家零售巨头的推荐系统推荐的基础是一系列基本元素：用户过去购买过哪些商品；他们的虚拟购物车里有什么；哪些商品被他们评价或“赞”过；其它用户浏览及购买了哪些东西。亚马逊把这套自主研发的算法称为“从项目到项目的协同过滤算法”。依靠这套算法，亚马逊向回头客们提供了深度定制的浏览体验。数码爱好者们会发现亚马逊上满是新潮电子产品的推荐，而新妈妈们在相同的位置看到的却是婴幼儿产品。
亚马逊如今大获成功，推荐系统想必功不可没。2012年第二财季，亚马逊营收达到了128.3亿美元，与去年同期的99亿美元相比大涨了29%。毫无疑问，如此惊人的增长肯定离不开推荐系统。亚马逊将其深度整合到购物流程的方方面面，从商品发掘到结账付款，几乎无处不在。登录Amazon.com，你会看到许多商品推荐板块；点入某个商品的网页，“人气组合”与“（浏览了该商品的）用户还购买了其它商品”等栏目赫然在目。不过，亚马逊对推荐系统的效率守口如瓶。【亚马逊的一位发言人向《财富》杂志（Fortune）表示，“我们的任务是取悦用户，让他们在不经意之间发现美妙的产品。我们相信快乐每天都会出现，这是我们衡量成功的标准。”】
亚马逊还能通过电子邮件发送推荐。虽然亚马逊网站的推荐系统绝大部分依靠自动化，但至今仍有某些部分需要人工大量参与。亚马逊的一名员工表示，公司提供了许多软件，它们能根据用户的购买和浏览行为筛选目标用户。不过，最终目标的确认仍依靠人工而非机器。如果一名员工负责推销一部电影，例如《美国队长》（Captain America），那么他也许会想到其它类似电影，他要确保观看过别的卡通改编动作电影的用户都能收到亚马逊的邮件，以鼓励他们登陆亚马逊购买《美国队长》。
亚马逊员工研究邮件阅读率、点击率、退出率等关键参与指标——这可谓任何公司电子邮件营销渠道的标准做法——但鲜为人知的是，亚马逊按照邮件营收率等指标，对邮件生态系统进行优胜劣汰式优先级排序。一位员工对《财富》称：“这种功能很了不起。基本上，如果某位客户既有资格收到书籍类的推销邮件，又有资格收到视频游戏类的推销邮件，那么（亚马逊最终将向他发送）能带来平均营收更高的那类邮件。想象一下，在每一条产品线上，客户都有资格收到数十封电子邮件，但他们最终收到的只会是效果最佳的那封。”
这一策略能防止（客户的）收件箱被亚马逊的广告邮件塞满，同时将购买机会最大化。事实上，此类邮件的转化率和效率“非常高”，比网站推荐的效率要高得多。调研公司Forrester分析师苏察瑞塔•穆尔普鲁称，根据其他电子商务网站的业绩，在某些情况下，亚马逊网站推荐的销售转化率可高达60%。
虽然很多亚马逊观察员将推荐视为其杀手级应用，但分析师们相信它还有很大的提升空间。穆尔普鲁说：“电子商务行业的普遍看法是，亚马逊的推荐引擎是一个次优选项。”富国银行（Well's Fargo）分析师穆普鲁•特里沙•蒂尔表示，虽然亚马逊的推荐几乎无可挑剔，但在向用户提供相关性更高的产品方面，它仍有很多工作要做。比如说，她就收到过一封推销电锯便携箱的邮件。（但她并没有电锯。）
除了提升推荐本身的准确性外，亚马逊还可以探索更多争取用户的途径。目前，该公司已经开始销售之前都是成批出售的商品，比如说一副扑克牌或一罐肉桂，这些商品单独配送的成本过高。只有当客户订单金额大于等于25美元，才能购买这些商品。但在客户结账时，假如订单金额超过这一门槛，亚马逊可以积极推荐这些附加产品，这与传统超市在收银处摆放口香糖和糖果等冲动消费商品十分相似。
那时，亚马逊的顾客会想：“也没多几块钱。干吗不买呢？”和他们在超市的反应如出一辙。
At root, the retail giant's recommendation system is based on a number of simple elements: what a user has bought in the past, which items they have in their virtual shopping cart, items they've rated and liked, and what other customers have viewed and purchased. Amazon (AMZN) calls this homegrown math "item-to-item collaborative filtering, " and it's used this algorithm to heavily customize the browsing experience for returning customers. A gadget enthusiast may find Amazon web pages heavy on device suggestions, while a new mother could see those same pages offering up baby products.
Judging by Amazon's success, the recommendation system works. The company reported a 29% sales increase to $12.83 billion during its second fiscal quarter, up from $9.9 billion during the same time last year. A lot of that growth arguably has to do with the way Amazon has integrated recommendations into nearly every part of the purchasing process from product discovery to checkout. Go to Amazon.com and you'll find multiple panes of product suggestions; navigate to a particular product page and you'll see areas plugging items "Frequently Bought Together" or other items customers also bought. The company remains tight-lipped about how effective recommendations are. ("Our mission is to delight our customers by allowing them to serendipitously discover great products, " an Amazon spokesperson told Fortune. "We believe this happens every single day and that's our biggest metric of success.")
Amazon also doles out recommendations to users via email. Whereas the web site recommendation process is more automated, there remains to this day a large manual component. According to one employee, the company provides some staffers with numerous software tools to target customers based on purchasing and browsing behavior. But the actual targeting is done by the employees and not by machine. If an employee is tasked with promoting a movie to purchase like say, Captain America, they may think up similar film titles and make sure customers who have viewed other comic book action films receive an email encouraging them to check out Captain America in the future.
Amazon employees study key engagement metrics like open rate, click rate, opt-out -- all pretty standard for email marketing channels at any company -- but lesser known is the fact that the company employs a survival-of-the-fittest-type revenue and mail metric to prioritize the Amazon email ecosystem. "It's pretty cool. Basically, if a customer qualifies for both a Books mail and a Video Games mail, the email with a higher average revenue-per-mail-sent will win out, " this employee told Fortune. "Now imagine that on a scale across every single product line -- customers qualifying for dozens of emails, but only the most effective one reaches their inbox."
The tactic prevents email inboxes from being flooded, at least by Amazon. At the same time it maximizes the purchase opportunity. In fact, the conversion rate and efficiency of such emails are "very high, " significantly more effective than on-site recommendations. According to Sucharita Mulpuru, a Forrester analyst, Amazon's conversion to sales of on-site recommendations could be as high as 60% in some cases based off the performance of other e-commerce sites.
Still, although Amazon recommendations are cited by many company observers as a killer feature, analysts believe there's a lot of room for growth."There's a collective belief within the e-commerce industry that Amazon's recommendation engine is a suboptimal solution, " says Mulpuru. Trisha Dill, a Well's Fargo analyst, says it's hard to fault Amazon for their recommendations, but she also says the company has a lot of work to do in offering users items more relevant to them. As an example, she points to a targeted email she received pushing a chainsaw carrying case. (She doesn't own a chainsaw.)
Besides refining the accuracy of recommendations themselves, Amazon could explore more ways to reach customers. Already, the company has begun selling items previously sold in bulk that were too cost-prohibitive to ship individually like say, a deck of cards or a jar of cinnamon. Customers may buy them, but only if they have an order totaling $25 or over. But the company could actively recommend these add-on products during check-out when an order crosses that pricing threshold, much like traditional supermarkets have impulse-purchase items like gum and candy bars at the register.
At that point, the Amazon customer, just as they would in the supermarket, might think, "It's just a few more bucks. Why not?
推销高手亚马逊的秘密
我们都知道Facebook、谷歌以及苹果等公司十分了解用户。事实上，亚马逊可能更胜一筹。这家零售巨头每天都在证明这一点。市场调研公司的数据显示，亚马逊网站推荐的销售转化率可以高达60%。
当亚马逊（Amazon）在网站上向你推荐商品时，它绝非无的放矢。
从根本上讲，这家零售巨头的推荐系统推荐的基础是一系列基本元素：用户过去购买过哪些商品；他们的虚拟购物车里有什么；哪些商品被他们评价或“赞”过；其它用户浏览及购买了哪些东西。亚马逊把这套自主研发的算法称为“从项目到项目的协同过滤算法”。依靠这套算法，亚马逊向回头客们提供了深度定制的浏览体验。数码爱好者们会发现亚马逊上满是新潮电子产品的推荐，而新妈妈们在相同的位置看到的却是婴幼儿产品。
亚马逊如今大获成功，推荐系统想必功不可没。2012年第二财季，亚马逊营收达到了128.3亿美元，与去年同期的99亿美元相比大涨了29%。毫无疑问，如此惊人的增长肯定离不开推荐系统。亚马逊将其深度整合到购物流程的方方面面，从商品发掘到结账付款，几乎无处不在。登录Amazon.com，你会看到许多商品推荐板块；点入某个商品的网页，“人气组合”与“（浏览了该商品的）用户还购买了其它商品”等栏目赫然在目。不过，亚马逊对推荐系统的效率守口如瓶。【亚马逊的一位发言人向《财富》杂志（Fortune）表示，“我们的任务是取悦用户，让他们在不经意之间发现美妙的产品。我们相信快乐每天都会出现，这是我们衡量成功的标准。”】
亚马逊还能通过电子邮件发送推荐。虽然亚马逊网站的推荐系统绝大部分依靠自动化，但至今仍有某些部分需要人工大量参与。亚马逊的一名员工表示，公司提供了许多软件，它们能根据用户的购买和浏览行为筛选目标用户。不过，最终目标的确认仍依靠人工而非机器。如果一名员工负责推销一部电影，例如《美国队长》（Captain America），那么他也许会想到其它类似电影，他要确保观看过别的卡通改编动作电影的用户都能收到亚马逊的邮件，以鼓励他们登陆亚马逊购买《美国队长》。
亚马逊员工研究邮件阅读率、点击率、退出率等关键参与指标——这可谓任何公司电子邮件营销渠道的标准做法——但鲜为人知的是，亚马逊按照邮件营收率等指标，对邮件生态系统进行优胜劣汰式优先级排序。一位员工对《财富》称：“这种功能很了不起。基本上，如果某位客户既有资格收到书籍类的推销邮件，又有资格收到视频游戏类的推销邮件，那么（亚马逊最终将向他发送）能带来平均营收更高的那类邮件。想象一下，在每一条产品线上，客户都有资格收到数十封电子邮件，但他们最终收到的只会是效果最佳的那封。”
这一策略能防止（客户的）收件箱被亚马逊的广告邮件塞满，同时将购买机会最大化。事实上，此类邮件的转化率和效率“非常高”，比网站推荐的效率要高得多。调研公司Forrester分析师苏察瑞塔•穆尔普鲁称，根据其他电子商务网站的业绩，在某些情况下，亚马逊网站推荐的销售转化率可高达60%。
虽然很多亚马逊观察员将推荐视为其杀手级应用，但分析师们相信它还有很大的提升空间。穆尔普鲁说：“电子商务行业的普遍看法是，亚马逊的推荐引擎是一个次优选项。”富国银行（Well's Fargo）分析师穆普鲁•特里沙•蒂尔表示，虽然亚马逊的推荐几乎无可挑剔，但在向用户提供相关性更高的产品方面，它仍有很多工作要做。比如说，她就收到过一封推销电锯便携箱的邮件。（但她并没有电锯。）
除了提升推荐本身的准确性外，亚马逊还可以探索更多争取用户的途径。目前，该公司已经开始销售之前都是成批出售的商品，比如说一副扑克牌或一罐肉桂，这些商品单独配送的成本过高。只有当客户订单金额大于等于25美元，才能购买这些商品。但在客户结账时，假如订单金额超过这一门槛，亚马逊可以积极推荐这些附加产品，这与传统超市在收银处摆放口香糖和糖果等冲动消费商品十分相似。
那时，亚马逊的顾客会想：“也没多几块钱。干吗不买呢？”和他们在超市的反应如出一辙。
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Everyone always has a good Sunday. On Sundays, everybody does some things what he like.
Last Sunday, Jack had a relaxing Sunday. He got up 6 o’clock. After breakfast, Jack played basketball with his friends. They were very happy. Then he played the guitar in the room. And he sang songs very loudly. Though it’s very relaxing for him, it also make very noisy for neighbors. Maybe he should turn down the music. At noon, jack fed his pet cat henry. He is Jack’s favorite. Jack always play with him on the weekends. At night, he watched TV on the sofa. At the some time, he ate many delicious snacks. So he really had a great time.
At the of day, jack thought if I always have a relaxing Sunday like today. I will become the happiest boy all over the world
Last Sunday, Jack had a relaxing Sunday. He got up 6 o’clock. After breakfast, Jack played basketball with his friends. They were very happy. Then he played the guitar in the room. And he sang songs very loudly. Though it’s very relaxing for him, it also make very noisy for neighbors. Maybe he should turn down the music. At noon, jack fed his pet cat henry. He is Jack’s favorite. Jack always play with him on the weekends. At night, he watched TV on the sofa. At the some time, he ate many delicious snacks. So he really had a great time.
At the of day, jack thought if I always have a relaxing Sunday like today. I will become the happiest boy all over the world
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