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21世纪是信息时代。进入21世纪,世界的经济、科技和文化等都发生了巨大的变化,波及社会的每一个角落,影响着每个人的生活。特别是传播媒介方面,由于现代媒介技术的迅速发展和媒...
21世纪是信息时代。进入21世纪,世界的经济、科技和文化等都发生了巨大的变化,波及社会的每一个角落,影响着每个人的生活。特别是传播媒介方面,由于现代媒介技术的迅速发展和媒介的革命性变化,几种最强大的传播新技术——网络、电视、手机等正在把媒介推向融合。在新技术的发展下,“媒介融合”的洪流无法阻挡,已经成为一种无所不在、影响巨大的现象。
数字化时代的到来,使得众多媒介领域深感融合是大势所趋。广电和电信的合作与竞争、传统媒介的困境、电子报纸和杂志的兴起、草根文化的崛起等等,这些都是媒介融合的规律背后的点滴呈现。
从世界上的第一份网络报纸到现在的手机报、手机电视。媒介融合的发展态势正如初生的太阳般朝气蓬勃。我国自1995年教育部主管的《神州学人》杂志和《中国贸易报》网络版的创办为起点,之后国内报纸相继开通了网络版。2000年,《北京日报》、北京电视台等九家媒体共同成立的“千龙网”新闻网站,以及上海多家媒体联合创办的“东方网”新闻网站,是传统媒体向网络媒体融合的进一步尝试。2004 年7月1日,中国妇女报推出全国第一家“手机报”——《中国妇女报—彩信版》,实现手机用户与报纸的互动。
正当媒介融合迅猛发展的同时,对与媒介融合的讨论和研究也越来越多。我们应该怎样看待当今媒介融合的现象,它的现状,它所面临的挑战和机遇,这都是我们深思的问题。
关键词:媒介融合 报网合作 手机 杭州日报报业集团 展开
数字化时代的到来,使得众多媒介领域深感融合是大势所趋。广电和电信的合作与竞争、传统媒介的困境、电子报纸和杂志的兴起、草根文化的崛起等等,这些都是媒介融合的规律背后的点滴呈现。
从世界上的第一份网络报纸到现在的手机报、手机电视。媒介融合的发展态势正如初生的太阳般朝气蓬勃。我国自1995年教育部主管的《神州学人》杂志和《中国贸易报》网络版的创办为起点,之后国内报纸相继开通了网络版。2000年,《北京日报》、北京电视台等九家媒体共同成立的“千龙网”新闻网站,以及上海多家媒体联合创办的“东方网”新闻网站,是传统媒体向网络媒体融合的进一步尝试。2004 年7月1日,中国妇女报推出全国第一家“手机报”——《中国妇女报—彩信版》,实现手机用户与报纸的互动。
正当媒介融合迅猛发展的同时,对与媒介融合的讨论和研究也越来越多。我们应该怎样看待当今媒介融合的现象,它的现状,它所面临的挑战和机遇,这都是我们深思的问题。
关键词:媒介融合 报网合作 手机 杭州日报报业集团 展开
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The 21st century is the information age. Entering into the 21st century, the world's economic, technological and cultural have undergone tremendous changes, affecting every corner of society, affecting the lives of every person. Especially the media, as modern media technology and the rapid development of the revolutionary changes in the media, the dissemination of the most powerful of several new technology - Network, television, mobile phone and other media are to push integration. In the development of new technologies, the "media integration" can not stop the tide, has become a ubiquitous and influential phenomenon.
The advent of the digital age, making many areas of the media deep integration is a major trend. Broadcasting and telecommunications cooperation and competition, the plight of the traditional media, electronic newspapers and magazines began, and the rise of grass-roots culture, and so on, these are the laws of the media fusion bit behind the show.
From the world's first network to the current mobile phone newspaper reported that the mobile TV. Integration of the developing trend of the media as energetic as newborn sun. Since 1995, China's Ministry of Education in charge of the "Shenzhouhuaren" magazine and the "China Trade" network version of the founder as a starting point, after domestic newspapers have launched online. 2000, "Beijing Daily", Beijing nine television stations, and other media to set up the "Qianlong Network's" news websites, and the Shanghai Co-Founder of many media "东方网" news websites, is the traditional media to online media to further integration . July 1, 2004, Chinese women reportedly launched China's first "mobile phone" - "Chinese women reported - MMS version," realizing mobile phone users interaction with the newspaper.
While the rapid development of media integration at the same time, the integration of the discussions with the media and research has been increasing. How should we look at the phenomenon of the contemporary media integration, and its status quo, it faces the challenges and opportunities, and this is our thought.
你看看还行!!!
The advent of the digital age, making many areas of the media deep integration is a major trend. Broadcasting and telecommunications cooperation and competition, the plight of the traditional media, electronic newspapers and magazines began, and the rise of grass-roots culture, and so on, these are the laws of the media fusion bit behind the show.
From the world's first network to the current mobile phone newspaper reported that the mobile TV. Integration of the developing trend of the media as energetic as newborn sun. Since 1995, China's Ministry of Education in charge of the "Shenzhouhuaren" magazine and the "China Trade" network version of the founder as a starting point, after domestic newspapers have launched online. 2000, "Beijing Daily", Beijing nine television stations, and other media to set up the "Qianlong Network's" news websites, and the Shanghai Co-Founder of many media "东方网" news websites, is the traditional media to online media to further integration . July 1, 2004, Chinese women reportedly launched China's first "mobile phone" - "Chinese women reported - MMS version," realizing mobile phone users interaction with the newspaper.
While the rapid development of media integration at the same time, the integration of the discussions with the media and research has been increasing. How should we look at the phenomenon of the contemporary media integration, and its status quo, it faces the challenges and opportunities, and this is our thought.
你看看还行!!!
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Are informations ages for 21 centuries.Get into for 21 centuries, the economy, science and technology and cultural etc. of world all took place huge variety, spreading to social of each corner, influence everybody's life.Spread medium aspect especially, change because of the revolution of the modern medium technical quick development and the medium, a few kind most strongly spread new technique-network, television, cellular phone...etc. is pushing medium to fusion.Under the lately technical development, the big current of"the medium blend" can't impede, having already become a kind of omnipresent, the influence huge phenomenon.
The numeral turns the arrival of ages, making numerous medium realms feeling keenly fusion ising an irresistible general trend.Brocasting the rising etc. of the culture with the rise, grass root of the cooperation of the telecommunication and the predicament, electronics newspaper and magazine of the competition, traditional medium, all of these are the intravenous drop of regulation back that the medium blends to present.
Report to the cellular phone of now in the world from the first network newspaper, cellular phone television.The development situation of medium fusion just such as just born sun sort the vigor is booming.Our country from 1995 Ministry of Education supervisor of 《absolute being state scholar 》magazine and 《Chinese trade report 》the establishment of network version is point of departure, after the local newspaper broke through a network version one after another.In 2000, 《newspaper in Peking 》, Peking television station etc. nine medium establish together of the news website of"thousand dragon nets"s, and several medium consociation in Shanghai the news website of"eastern net" of the establishment is traditional medium to blend to the network medium of try further.2004 Year July 1, the Chinese women report to release the first"cellular phone report" in the whole country-《the Chinese women report-colorful message version 》, carry out cellular phone customer and the interaction of the newspaper.
Proper fast fierce development of the medium fusion in the meantime, to discussion and research which blends with medium also more and more.We how should treat nowadays the medium blends of phenomenon, its present condition, it challenge and opportunity faced, all of this is the problem that we think deeply.
Keyword:The medium fusion reports the report industry group of the net cooperation newspaper in cellular phone Hangzhou
The numeral turns the arrival of ages, making numerous medium realms feeling keenly fusion ising an irresistible general trend.Brocasting the rising etc. of the culture with the rise, grass root of the cooperation of the telecommunication and the predicament, electronics newspaper and magazine of the competition, traditional medium, all of these are the intravenous drop of regulation back that the medium blends to present.
Report to the cellular phone of now in the world from the first network newspaper, cellular phone television.The development situation of medium fusion just such as just born sun sort the vigor is booming.Our country from 1995 Ministry of Education supervisor of 《absolute being state scholar 》magazine and 《Chinese trade report 》the establishment of network version is point of departure, after the local newspaper broke through a network version one after another.In 2000, 《newspaper in Peking 》, Peking television station etc. nine medium establish together of the news website of"thousand dragon nets"s, and several medium consociation in Shanghai the news website of"eastern net" of the establishment is traditional medium to blend to the network medium of try further.2004 Year July 1, the Chinese women report to release the first"cellular phone report" in the whole country-《the Chinese women report-colorful message version 》, carry out cellular phone customer and the interaction of the newspaper.
Proper fast fierce development of the medium fusion in the meantime, to discussion and research which blends with medium also more and more.We how should treat nowadays the medium blends of phenomenon, its present condition, it challenge and opportunity faced, all of this is the problem that we think deeply.
Keyword:The medium fusion reports the report industry group of the net cooperation newspaper in cellular phone Hangzhou
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The 21st century is the information age. Since the 21st century, the world economy, the science and technology and the culture and so on has had the huge change, affects social each corner, is affecting each person's life. Specially the vector aspect, as a result of the modern medium technology's rapidly expand and the medium revolutionary change, several kind of most formidable dissemination new technology - - network, the television, the handset and so on is pushing to the medium the fusion. Under new technical development, “medium fusion” the mighty current is unable to prevent, already became one kind omnipresent, the influence huge phenomenon.
The digitized time's arrival, causes the numerous medium domain deeply feeling fusion is ultimately. Guang Dian and the telecommunication cooperation and the competition, the traditional medium's difficult position, the electronic newspaper and the magazine start, the stock culture to rise and so on, these are behind the medium fusion rule intravenous drip present.
From world first network newspaper to present's handset newspaper, handset television. Just like the medium fusion's development momentum the newborn sun is full of vigor and vitality. Our country the Ministry of Education was in charge of "Divine land Study Person" from 1995 the magazine and "Chinese Trade Newspaper" the online edition origination is a beginning, afterward the domestic newspaper has cleared the online edition one after another. in 2000, "the Beijing Daily", the Beijing Television Station and so on nine media established “thousand dragon nets” together the news website, as well as the Shanghai many media union origination “the Eastern net” the news website, was the traditional media to the network media fusion further attempt. on July 1, 2004, the Chinese woman newspaper promoted national first “the handset newspaper” - - "the Chinese women To report - Color Letter Version", realized the handset user and the newspaper interaction.
While medium fusion rapid development's at the same time, are also getting more and more to and the medium fusion's discussion and the research. How should we regard now the medium fusion phenomenon, its present situation, it faces the challenge and the opportunity, this is the question which we think deeply.
Key word: Medium fusion newspaper net cooperation handset Hangzhou Daily syndicate
The digitized time's arrival, causes the numerous medium domain deeply feeling fusion is ultimately. Guang Dian and the telecommunication cooperation and the competition, the traditional medium's difficult position, the electronic newspaper and the magazine start, the stock culture to rise and so on, these are behind the medium fusion rule intravenous drip present.
From world first network newspaper to present's handset newspaper, handset television. Just like the medium fusion's development momentum the newborn sun is full of vigor and vitality. Our country the Ministry of Education was in charge of "Divine land Study Person" from 1995 the magazine and "Chinese Trade Newspaper" the online edition origination is a beginning, afterward the domestic newspaper has cleared the online edition one after another. in 2000, "the Beijing Daily", the Beijing Television Station and so on nine media established “thousand dragon nets” together the news website, as well as the Shanghai many media union origination “the Eastern net” the news website, was the traditional media to the network media fusion further attempt. on July 1, 2004, the Chinese woman newspaper promoted national first “the handset newspaper” - - "the Chinese women To report - Color Letter Version", realized the handset user and the newspaper interaction.
While medium fusion rapid development's at the same time, are also getting more and more to and the medium fusion's discussion and the research. How should we regard now the medium fusion phenomenon, its present situation, it faces the challenge and the opportunity, this is the question which we think deeply.
Key word: Medium fusion newspaper net cooperation handset Hangzhou Daily syndicate
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Report to the cellular phone of now in the world from the first network newspaper, cellular phone television.The development situation of medium fusion just such as just born sun sort the vigor is booming.Our country from 1995 Ministry of Education supervisor of 《absolute being state scholar 》magazine and 《Chinese trade report 》the establishment of network version is point of departure, after the local newspaper broke through a network version one after another.In 2000, 《newspaper in Peking 》, Peking television station etc. nine medium establish together of the news website of"thousand dragon nets"s, and several medium consociation in Shanghai the news website of"eastern net" of the establishment is traditional medium to blend to the network medium of try further.2004 Year July 1, the Chinese women report to release the first"cellular phone report" in the whole country-《the Chinese women report-colorful message version 》, carry out cellular phone customer and the interaction of the newspaper.
Proper fast fierce development of the medium fusion in the meantime, to discussion and research which blends with medium also more and more.We how should treat nowadays the medium blends of phenomenon, its present condition, it challenge and opportunity faced, all of this is the problem that we think deeply.
Keyword:The medium fusion reports the report industry group of the net cooperation newspaper in cellular phone Hangzhou
Proper fast fierce development of the medium fusion in the meantime, to discussion and research which blends with medium also more and more.We how should treat nowadays the medium blends of phenomenon, its present condition, it challenge and opportunity faced, all of this is the problem that we think deeply.
Keyword:The medium fusion reports the report industry group of the net cooperation newspaper in cellular phone Hangzhou
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21 fist century is an information era where the world's economy, technology and culture are changing rapidly, affecting every corner of the society and people's life. Especially the mass media, due to the fast development of the modern technology and the revolutionary change of the media, serval kinds of communication methods including Internet, televison and mobile phone are becoming similar. With the development of the new technology, nobody can stop the pace of
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