谁能帮我把这段摘要翻译成英文,不要软件翻译,谢谢了! 80

[摘要]在电子商务环境下,连锁超市不仅仅要考虑如何应对经营层面上的竞争,而且更要考虑如何提高管理水平,特别是客户关系管理水平。结合电子商务手段来实施客户关系管理是现今连锁... [摘要]在电子商务环境下,连锁超市不仅仅要考虑如何应对经营层面上的竞争,而且更要考虑如何提高管理水平,特别是客户关系管理水平。结合电子商务手段来实施客户关系管理是现今连锁超市管理的一种新的理念技术与方法。本文针对连锁超市的特点和存在的问题,以分析迪克连锁超市的特色客户关系管理为前提,提出利用电子商务手段,如WEB数据挖掘技术、RSS个性化服务、虚拟社区等手段来完善连锁超市的客户关系管理,从而企业可以更好地进行客户挖掘、维护和保持,增强市场竞争力。
关键字:客户关系管理 连锁超市 电子商务
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匿名用户
2008-03-17
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[Abstract] in the e-commerce environment, the supermarket chains not only have to consider how to respond at the level of business competition, but also need to consider how to improve the management level, in particular customer relationship management level. With the implementation of e-commerce means to customer relationship management is the management of today's supermarket chains the idea of a new technology and methods. In this paper the characteristics of supermarket chains and the existing problems in order to analyse the characteristics of Connecticut supermarket chain customer relationship management is the prerequisite for the use of electronic commerce by means such as WEB data mining technology, RSS personalized service, virtual communities means to improve the supermarket chains customer relationship management, enterprise so customers can better carry out excavation, preservation and maintenance, and increase our market competitiveness.
Keyword: customer relationship management supermarket chain e-commerce
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