急!!!麻烦大家帮我翻译一下论文的摘要,我急需,谢谢!!! 10
[摘要]中小型旅行社在经营管理上普遍存在着产品单一、创新不足、内部管理不规范、经营成本高和企业发展资金缺乏、促销力度不够、效果不佳等诸多问题,结合经济旅游学的理论和实践,...
[摘要] 中小型旅行社在经营管理上普遍存在着产品单一、创新不足、内部管理不规范、经营成本高和企业发展资金缺乏、促销力度不够、效果不佳等诸多问题,结合经济旅游学的理论和实践,文章探索和分析了我国中小型旅行社行业的内、外部环境,并提出相应对策和建议。旅行社也可采用联盟式和与其他旅行社竞争的经营模式,网络式企业联盟是中小型旅行社企业联盟的有效形式,通过联盟,使双方的利益最大化;通过竞争,发展自己的特色化旅游线路,形成自己独有的旅游特色,满足顾客的需求
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中小型旅行社在经营管理上普遍存在着产品单一、创新不足、内部管理不规范、经营成本高和企业发展资金缺乏、促销力度不够、效果不佳等诸多问题,结合经济旅游学的理论和实践,文章探索和分析了我国中小型旅行社行业的内、外部环境,并提出相应对策和建议。旅行社也可采用联盟式和与其他旅行社竞争的经营模式,网络式企业联盟是中小型旅行社企业联盟的有效形式,通过联盟,使双方的利益最大化;通过竞争,发展自己的特色化旅游线路,形成自己独有的旅游特色,满足顾客的需求
Small and medium-sized travel agencies in the management and operation of a single widespread products, lack of innovation, internal management was not standardized, high operating costs and business development of lack of funds, lack of marketing efforts, the effect poor, and many other issues, economic Tourism combining theory and practice The article explored and analyzed China's small and medium-sized travel agencies in the industry, the external environment, and proposed countermeasures and suggestions. Travel agents can be applied in coalition with other travel agents and competitive business model, the network of small and medium enterprises Union is the travel agent business alliances effectively, through the alliance, to maximize the interests of both sides through the competition, develop their own characteristics of the tourist route, forming their own unique tourism characteristics to meet the needs of customers
Small and medium-sized travel agencies in the management and operation of a single widespread products, lack of innovation, internal management was not standardized, high operating costs and business development of lack of funds, lack of marketing efforts, the effect poor, and many other issues, economic Tourism combining theory and practice The article explored and analyzed China's small and medium-sized travel agencies in the industry, the external environment, and proposed countermeasures and suggestions. Travel agents can be applied in coalition with other travel agents and competitive business model, the network of small and medium enterprises Union is the travel agent business alliances effectively, through the alliance, to maximize the interests of both sides through the competition, develop their own characteristics of the tourist route, forming their own unique tourism characteristics to meet the needs of customers
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