
急求!论文摘要翻译【汉译英】,在线等!!! 谢绝使用翻译器的,专业英语达人请进, 谢谢!!!
广告是作为一种特殊的传播活动,需要借助宣传媒体和宣传活动向广大的公众进行传播,选择适宜的宣传媒体,开展富有特色的宣传活动,从广度和深度两个方面,以非强制性的手段劝服公众,...
广告是作为一种特殊的传播活动,需要借助宣传媒体和宣传活动向广大的公众进行传播,选择适宜的宣传媒体,开展富有特色的宣传活动,从广度和深度两个方面,以非强制性的手段劝服公众,以传播媒体自身的辐射力影响公众,最终达到塑造品牌、促进销售的目的。本文运用归纳、演绎、综合、对比等逻辑分析方式对相关文献资料进行定性分析,分析其在广告传播方面的独特之处,希望可以为我国同类体育用品品牌的传播提供借鉴意义。
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As a special kind of communication activities, advertising needs to spread towards the general public with the aid of propaganda media and publicity activities. It needs to choose appropriate media, carry out colorful publicity activities, in order to persuade the public with non-mandatory means and radiation power of communication medias themselves, which finally shapes brand and promote sales. In this paper, induction, deduction, comprehensive, comparison etc. logical analysis methods are adopted to make qualitative analysis on relevant documents and materials to reveal the unique characters of the materials with the hope of providing a reference for similar sports goods brands in our country.
As a special kind of communication activities, advertising needs to spread towards the general public with the aid of propaganda media and publicity activities. It needs to choose appropriate media, carry out colorful publicity activities, in order to persuade the public with non-mandatory means and radiation power of communication medias themselves, which finally shapes brand and promote sales. In this paper, induction, deduction, comprehensive, comparison etc. logical analysis methods are adopted to make qualitative analysis on relevant documents and materials to reveal the unique characters of the materials with the hope of providing a reference for similar sports goods brands in our country.
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