Question

需要专业解答，这是考试题目。不会的不要回答。需要英文解答

“Of all the tools available to marketing managers, pricing has the most immediate impact on both the top and bottom lines. The advantages offered by pricing are extremely powerful. When pursued carefully, businesses can make significant gains via pricing, and the impacts are easily seen……. on average, a 1% increase in price would lead to an 11% increase in operating profit”

Source: Kohli, C. and Suri, R., 2011. The price is right? Guidelines for pricing to enhance profitability. Business Horizons, vol. 54, no. 6, pp. 563-573

a) Comment critically on the above quote and briefly explain why the level of fixed costs in a business affects the link between an increase in price and an increase in operating profit.
(7 marks)

b) Explain the difference between a price-setter organisation and a price-taker organisation and briefly discuss which category a company like Apple falls into.
(6 marks)

c) Compare and contrast cost-plus pricing and target pricing.
(6 marks)

d) Describe and explain the important factors that must be taken into account when making short-term (e.g. special order) pricing decisions.
(6 marks)

Answer 1

答案就是，do it by yourself