Question

谁来帮我翻译一下啊？

现代意义上的零售商自有品牌是伴随着零售业态的创新和发展、零售商和制造商之间的关系发生深刻变化的市场背景下出现和发展起来的，目前已经成为发达国家现代零售业态经营（特别是连锁折扣经营）的重要组成部分。零售商自有品牌至今经历了从第一代到第四代的发展过程，其功能可以从制造商、零售商以及消费者等不同角度得到体现。从市场定位长看，零焦商自有吴牌主要表现在和制造商B ——品牌，C ——品滓的竞争上。零售商自有品牌的管理需要完整的营销策略来支持。
而在竞争日趋激烈且同质化日益严重的中国市场上,创建和培育自有品牌成为零售商实施差异化战略,保持竞争优势的有力武器。自有品牌目前已成为全球各个区域推动零售业务增长的助力器,据AC尼尔森的研究显示,2003年全球36个市场中就有2/3的市场自有品牌增长速度超过了生产商品牌的发展速度。而在国内市场上,自有品牌却刚刚处于起步阶段,急需引起广大零售商的重视!

Answer 1

Modern sense of own-brand retailers Retailing is accompanied by the innovation and development, retailers and manufacturers of the relationship between the profound changes have taken place against the background of emerging markets and developed and developed countries has become a modern operating Retailing (Especially the discount chain management), an important component part. Own-brand retailers have experienced from the first generation to fourth generation of the development process, its function can from manufacturers, retailers and consumers different perspective be reflected. From the market-orientation, and Coke to Miss licensing its own performance in the main manufacturers and B - Brand, C - Zi for the competition. Retailers own-brand management requires a complete marketing strategy to support.
In an increasingly competitive and growing homogenization of the Chinese market, to create and nurture its own brand as differences in the implementation of the strategy of retailers, maintain a powerful weapon for competitive advantage. Has become its own brand in all regions to promote global growth in the retail business assistance, according to AC Nielsen research shows that in 2003 the global market 36 out of 2 / 3 of the market own-brand growth rate of more than a product brand The pace of development. In the domestic market, its own brand is just at the initial stage, the much-needed attention from the overwhelming majority of retailers!