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Advertisersoftenemphasizesexualityandtheimportanceofphysicalattractivenessinanattempt... Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products, but researchers are concerned that this places undue pressure on customers to focus on their appearance. In a recent survey by Teen People magazine, 27% of the girls felt that the media pressures them to have a perfect body, and a poll conducted by the international advertisement found that advertisements made women fear being unattractive or old. Researchers suggest advertising media may adversely impact women’s body image, which can lead to unhealthy behavior as women and girls strive for the ultra-thin body idealized by the media. Advertising images have also been recently accused of setting unrealistic ideals for males, and men and boys are beginning to risk their health to achieve the well-built media standard.
2 The average woman sees 400 to 600 advertisements per day, and by the time she is 17 years old, she has received over 250,000 commercial messages through the media. Only 9% of commercials have a direct statement about beauty, but many more implicitly emphasize the importance of beauty ---- particularly those that target women and girls. One study of Saturday morning toy commercials found that 50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance. Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal. This constant exposure to female-oriented advertisements may influence girls to become more self-conscious about their bodies and to regard their physical appearance as a measure of their worth.
3 Advertisements emphasize thinness as a standard for female beauty, and the bodies idealized in the media are frequently atypical of normal, healthy women. In fact, today’s fashion models weigh 23% less than the average female, and a young woman between the ages of 18----34 has a 7% chance of being as slim as a catwalk model and a 1% chance of being as thin as a supermodel. However, 69% of girls in one study said that magazine models influence their idea of the perfect body shape, and the pervasive acceptance of this unrealistic body type creates an impractical standard for the majority of women.
4 Some researchers believe that advertisers purposely normalize unrealistically thin bodies, in order to create an unattainable desire that can drive product consumption. Considering that the diet industry alone generates $33 billion in revenue, advertisers have been successful with their marketing strategy.
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2016-07-31
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广告商经常强调性和身体吸引力的重要性,试图出售产品,但研究人员担心,这对客户的过度压力,专注于他们的外观。在最近的一次青少年杂志的一次调查中,27%的女生认为媒体的压力让他们有一个完美的身体,国际广告进行的一项民意调查发现,广告使女性害怕不吸引人或老。研究人员建议广告媒体可能会对女性的身体形象造成负面影响,这会导致女性和女孩的不健康的行为,为媒体理想化的超薄机身。广告形象也被最近指责为男性设置不切实际的理想,男人和男孩都开始冒着自己的健康来实现精心打造的媒体标准。
2一般女人每天看400到600个广告,而当她17岁的时候,她已经收到了超过250000个商业信息通过媒体。只有9%的广告有一个关于美的直接陈述,但许多人更含蓄地强调了美的重要性----尤其是那些针对妇女和女孩。星期六上午的玩具广告的一项研究发现,50%的广告针对女孩说的是身体的吸引力,而没有一个广告针对男孩提到的外观。其他研究发现,在青少年女孩杂志和56%的电视广告中,有50%的广告针对女性观众使用美作为一种产品的吸引力。这种不断暴露于女性导向的广告可能会影响女孩变得更加自我意识,他们的身体,并视他们的身体外观作为衡量他们的价值。
3广告强调薄作为女性美的标准,以及机构在媒体理想经常是非典型的正常、健康的女性。事实上,今天的时装模特体重23%低于平均水平的女性,和18——34岁之间的年轻女性有7%的机会,作为一个模特,1%的机会成为超级名模薄如瘦。然而,有69%的女孩在一项研究中说,杂志模型影响他们的理想的完美的身体形状,和普遍接受这种不切实际的身体类型为大多数妇女创造一个不切实际的标准。
4一些研究者认为,广告商特意规范虚薄体,为了创造一个遥不可及的愿望,可以带动产品的消费。考虑到饮食业单独产生330亿美元的收入,广告商已经成功地与他们的营销策略。
我这个是谷歌的翻译………………
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