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21世纪是旅游的世纪。在我国,旅游业随着经济的腾飞也开始极具升温。每年旅游“黄金周”和带薪假日的出现,引爆了国内旅游市场。在国内,旅游资源丰富,旅游消费潜力巨大。近几年旅...
21世纪是旅游的世纪。在我国,旅游业随着经济的腾飞也开始极具升温。每年旅游“黄金周”和带薪假日的出现,引爆了国内旅游市场。在国内,旅游资源丰富,旅游消费潜力巨大。近几年旅游业增长迅猛,已发展成为继汽车,房地产后的又一支柱产业。在国际上,我国已成为世界第五大旅游国。在未来的20年,我国将成为全球第一大旅游接待国和 第四大旅游客源国。而位于东北吉林这片黑土地的旅游业随着全国旅游业的升温,也面临着空前的发展机遇和挑战。本报告通过对吉林省旅游业现状的分析,较详尽的阐述了吉林省旅游市场的内部环境的特点,从经济学角度探讨了生态环境问题。利用波特的SWOT分析法对吉林省旅游市场的内部环境的优势,弱点,机会等因素进行了相关研究。最后提处了吉林省旅游市场的营销策略和对策。
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21st century is the century for travel. In our country, tourist industry begins to intensify with economic rapid development very much too. Travel in " golden week " every year and the appearance with vacation of the firewood, ignited the domestic tourist market. In our country, the tourist resources are abundant, the consumption potentiality of the travel is enormous. Tourist industry increases swiftly and violently in recent years, have already developed into and continued the car, another pillar industry after the real estate. In the world, our country has already become the fifth major travel country of world. The next a 20 year, our country become in the world loud to travel, receive country and the fourth major travel guest source country.And the tourist industry located in Jilin, this stretch of black land, of the Northeast, with the intensification of national tourist industry, face unprecedented opportunity for development and challenge too. Report this through an analysis of tourist industry current situation of Jilin Province, more exhaustive exposition Jilin Province internal characteristic of environment of tourist market, have probed into the ecological environment problem in terms of economics. Utilize the advantage of the internal environment to the tourist market of Jilin Province of Potter's SWOT analysis, factors such as the weakness, the chance,etc. have carried on relevant research. Propose marketing tactics and countermeasure of the tourist market of Jilin Province in the place finally.
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