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浅析我国中小型企业的品牌营销--以江津酒厂为例摘要本文是在品牌营销的理论基础上,阐述品牌营销对我国中小型企业的重要性,同时分析目前我国中小型企业品牌营销所存在的一些问题,...
浅析我国中小型企业的品牌营销--以江津酒厂为例
摘 要
本文是在品牌营销的理论基础上,阐述品牌营销对我国中小型企业的重要性,同时分析目前我国中小型企业品牌营销所存在的一些问题,并针对问题提出一系列对策,进而在此基础上,结合江津酒厂有限公司品牌营销的现状,尝试性提出一套适合江津酒厂有限公司品牌营销的优化方案,以达到提高江津酒厂有限公司市场占有份额,加强企业核心竞争力的目的。
哪位帮帮忙吧,在此谢谢了~~~!
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摘 要
本文是在品牌营销的理论基础上,阐述品牌营销对我国中小型企业的重要性,同时分析目前我国中小型企业品牌营销所存在的一些问题,并针对问题提出一系列对策,进而在此基础上,结合江津酒厂有限公司品牌营销的现状,尝试性提出一套适合江津酒厂有限公司品牌营销的优化方案,以达到提高江津酒厂有限公司市场占有份额,加强企业核心竞争力的目的。
哪位帮帮忙吧,在此谢谢了~~~!
能否把上面标题也给翻下?? 展开
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China's small and medium enterprises of the brand marketing - as an example to Jiangjin wineries
This article is based on the theory of brand marketing, brand marketing expounded on the importance of China's small and medium enterprises, small and medium-sized enterprises of China's brand marketing the existence of some problems, and a series of measures to tackle the problem, then on the basis of this , Jiangjin Winery Ltd. with the status of brand marketing, trying to put forward a set of Jiangjin Winery Ltd. for the optimization of brand marketing programmes to meet the increase in Jiangjin Winery Ltd. market share, strengthen the core competitiveness of enterprises purposes.
This article is based on the theory of brand marketing, brand marketing expounded on the importance of China's small and medium enterprises, small and medium-sized enterprises of China's brand marketing the existence of some problems, and a series of measures to tackle the problem, then on the basis of this , Jiangjin Winery Ltd. with the status of brand marketing, trying to put forward a set of Jiangjin Winery Ltd. for the optimization of brand marketing programmes to meet the increase in Jiangjin Winery Ltd. market share, strengthen the core competitiveness of enterprises purposes.
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