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虚拟物品交易模式的比较研究随着网络游戏的兴起,虚拟物品交易也应运而生。据统计,04年国际网络游戏虚拟交易市场产值已达20亿美元,这个值呈上升趋势。虚拟经济的迅猛发展,引起...
虚拟物品交易模式的比较研究
随着网络游戏的兴起,虚拟物品交易也应运而生。据统计,04年国际网络游戏虚拟交易市场产值已达20亿美元,这个值呈上升趋势。虚拟经济的迅猛发展,引起美国在内的众多经济发达国家的密切关注。
2004年全球最著名的游戏公司暴雪出品了旗下第一款MMORPG(大型多人在线角色扮演游戏)游戏魔兽世界,使得虚拟物品交易达到了颠峰。而与此同时,国内相继出现了很多从事外服虚拟物品交易的公司,如SV,马甲等。而这些公司经过几年的发展,也在逐步走向正规化。
现在从事网络虚拟物品买卖的公司很多,但它们所构建的大部分交易平台是从事收购-出售的流程,其本身的功能,诸如网络安全、网上支付、运营模式等都有待进一步的完善。为了让众多的虚拟物品交易平台有个尽可能统一、尽可能完善的模式,必须要比较研究以使虚拟物品交易各个环节得到最优处理,以及在保证自身利益的前提下最大程度地保障客户的交易安全,本文的目的就是比较研究几个典型的并在国内外已经具备一定规模的网络虚拟物品买卖公司的虚拟物品交易模式,从而得出相对而言最为完善的虚拟物品交易模式标准。
虚拟物品;电子商务;网络安全;网上支付;运营模式 展开
随着网络游戏的兴起,虚拟物品交易也应运而生。据统计,04年国际网络游戏虚拟交易市场产值已达20亿美元,这个值呈上升趋势。虚拟经济的迅猛发展,引起美国在内的众多经济发达国家的密切关注。
2004年全球最著名的游戏公司暴雪出品了旗下第一款MMORPG(大型多人在线角色扮演游戏)游戏魔兽世界,使得虚拟物品交易达到了颠峰。而与此同时,国内相继出现了很多从事外服虚拟物品交易的公司,如SV,马甲等。而这些公司经过几年的发展,也在逐步走向正规化。
现在从事网络虚拟物品买卖的公司很多,但它们所构建的大部分交易平台是从事收购-出售的流程,其本身的功能,诸如网络安全、网上支付、运营模式等都有待进一步的完善。为了让众多的虚拟物品交易平台有个尽可能统一、尽可能完善的模式,必须要比较研究以使虚拟物品交易各个环节得到最优处理,以及在保证自身利益的前提下最大程度地保障客户的交易安全,本文的目的就是比较研究几个典型的并在国内外已经具备一定规模的网络虚拟物品买卖公司的虚拟物品交易模式,从而得出相对而言最为完善的虚拟物品交易模式标准。
虚拟物品;电子商务;网络安全;网上支付;运营模式 展开
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Virtual goods transactions Comparative Study
With the rise of online games, virtual goods transactions also came into being. According to statistics, 04 international games virtual network market value has reached 2 billion U.S. dollars, this value is on the rise. The rapid development of virtual economy, caused the United States, many developed economies of close attention.
In 2004 the world's most famous game company Blizzard has produced its first MMORPG (massively multiplayer online role-playing game) game World of Warcraft, making virtual goods trade reached a peak. At the same time, domestic appeared one after another, a lot of clothes in virtual goods traded companies, such as SV, vest, and so on. These companies after years of development, are gradually moving towards standardization.
Network now engaged in the sale of virtual goods companies many, but most of them built by the trading platform is to engage in acquisitions - the process of selling its own features, such as network security, online payment, operating mode and so the need to be further improved. To many of virtual goods trading platform has a unified, as far as possible, the best possible model, comparative study must be to enable all aspects of virtual goods transactions get the optimal treatment and in ensuring their own interests under the premise of the greatest extent possible the protection of clients The safety of transactions, the purpose of this study is to compare a few typical and at home and abroad already have a certain amount of virtual goods trading network of virtual goods trading company model to arrive at relatively the most perfect model of virtual goods trading standards.
Virtual goods; e-commerce, network security, online payment; operating mode
With the rise of online games, virtual goods transactions also came into being. According to statistics, 04 international games virtual network market value has reached 2 billion U.S. dollars, this value is on the rise. The rapid development of virtual economy, caused the United States, many developed economies of close attention.
In 2004 the world's most famous game company Blizzard has produced its first MMORPG (massively multiplayer online role-playing game) game World of Warcraft, making virtual goods trade reached a peak. At the same time, domestic appeared one after another, a lot of clothes in virtual goods traded companies, such as SV, vest, and so on. These companies after years of development, are gradually moving towards standardization.
Network now engaged in the sale of virtual goods companies many, but most of them built by the trading platform is to engage in acquisitions - the process of selling its own features, such as network security, online payment, operating mode and so the need to be further improved. To many of virtual goods trading platform has a unified, as far as possible, the best possible model, comparative study must be to enable all aspects of virtual goods transactions get the optimal treatment and in ensuring their own interests under the premise of the greatest extent possible the protection of clients The safety of transactions, the purpose of this study is to compare a few typical and at home and abroad already have a certain amount of virtual goods trading network of virtual goods trading company model to arrive at relatively the most perfect model of virtual goods trading standards.
Virtual goods; e-commerce, network security, online payment; operating mode
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The hypothesized goods transaction pattern's comparison studies along with network game's starting, the hypothesized goods transaction also arises at the historic moment. Statistics indicated that 04 year international network game hypothesized trading market output value has amounted to 2,000,000,000 US dollars, this value assumes the trend of escalation. The hypothesized economy's rapid development, arouses US's numerous economically advanced country close interests. the 2004 year whole world most famous game company storm produced has served under somebody's banner first section of MMORPG (large-scale multi-person online roll play game) to play the evil spirit beastly world, caused the hypothesized goods transaction to achieve the summit. But outside at the same time, domestic appeared one after another has been engaged in the clothing hypothesized goods transaction company, like SV, horse first-class. But these companies undergo several year development, is also moving toward the standardization gradually. is engaged in the network hypothesized goods business's company to be many now, but they construct the majority of transaction platform is engaged in the purchase - sell the flow, its function, such as the network security, on-line payment, the operation pattern and so on wait for the further consummation. In order to let the numerous hypothesized goods trade the platform to have the pattern which unifies as far as possible, consummates as far as possible, must compare the research to cause the hypothesized goods to trade each link to obtain the most superior processing, as well as in guaranteed that own benefit under the premise the greatest degree safeguard customer's transaction security, this article goal was the comparison studies several typical and in domestic and foreign already had the certain scale network hypothesized goods business company's hypothesized goods transaction pattern, thus obtained relatively speaking the most perfect hypothesized goods transaction pattern standard. hypothesized goods; Electronic commerce; Network security; On-line payment; Operation pattern
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Along with network game's starting, the hypothesized goods transaction also arises at the historic moment. Statistics indicated that 04 year international network game hypothesized trading market output value has amounted to 2,000,000,000 US dollars, this value assumes the trend of escalation. The hypothesized economy's rapid development, arouses US's numerous economically advanced country close interests. the 2004 year whole world most famous game company storm produced has served under somebody's banner first section of MMORPG (large-scale multi-person online roll play game) to play the evil spirit beastly world, caused the hypothesized goods transaction to achieve the summit. But outside at the same time, domestic appeared one after another has been engaged in the clothing hypothesized goods transaction company, like SV, horse first-class. But these companies undergo several year development, is also moving toward the standardization gradually. is engaged in the network hypothesized goods business's company to be many now, but they construct the majority of transaction platform is engaged in the purchase - sell the flow, its function, such as the network security, on-line payment, the operation pattern and so on wait for the further consummation. In order to let the numerous hypothesized goods trade the platform to have the pattern which unifies as far as possible, consummates as far as possible, must compare the research to cause the hypothesized goods to trade each link to obtain the most superior processing, as well as in guaranteed that own benefit under the premise the greatest degree safeguard customer's transaction security, this article goal was the comparison studies several typical and in domestic and foreign already had the certain scale network hypothesized goods business company's hypothesized goods transaction pattern, thus obtained relatively speaking the most perfect hypothesized goods transaction pattern standard. hypothesized goods; Electronic commerce; Network security; On-line payment; Operation pattern
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