哪位高手帮我翻译一下下面这段英文,好难啊!!!
Revenuemanagement(RM)usesdifferentialpricingandothertechniquestomanagecustomerdemandf...
Revenue management (RM) uses differential pricing and other techniques to manage customer demand for a company's products and services. It judiciously trades off yield and spoilage, and brings rational approaches to pricing for goods and services with a limited shelf life. Because many types of businesses find that growing revenue has a disproportionate impact on operating profits, firms that know and manage their customer base often achieve better bottom-line results by growing revenue rather than by cost-cutting. Initially developed as a marketing tool for pricing airline tickets, today's numerous RM applications can benefit from accounting tools that help assess whether applications will enhance operating profit and monitor their success in doing so. Knowledge of a firm's cost structure, operating leverage in particular, and when to treat RM adjustments as special orders, are the principal accounting lynchpins. Opportunity cost variances and insights from the theory of constraints contribute to effective revenue management/profit enhancement programs. Use of proper account-ing information and analytic techniques can help a tolerated union of necessity between RM programs and firm strategy become a desirable marriage of mutual choice. © 2008 Kelley School of Business, Indiana University. All rights reserved
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收入管理(室)利用差别定价和其他技术来管理客户的需求为公司的产品和服务。它明智行业的小康产量和腐坏,并带来了理性的办法定价的商品和服务的一个有限的货架寿命。因为有很多类型的企业发现,越来越多的收入不成比例的影响,经营利润,企业知道和管理他们的客户基础,往往取得更好的自下而上的路线,结果越来越多的收入,而非由削减成本。初步发展成为一个营销工具定价的机票,今天的许多室申请,可受惠于会计工具,帮助评估是否申请将提高经营利润及监察他们的成功在这样做。知识的一家公司的成本结构,经营杠杆,特别是,当治疗室的调整,作为特殊订单,是主要会计制轮 。机会成本的差异和见解,从理论的制约,有助于有效管理的收入/利润提高程序。使用适当的帐户中英信息和分析技术可以帮助一个容忍联盟的必要性之间的室程序和坚定的策略,成为一个理想的婚姻相互选择。 © 2008凯利商学院,印第安纳大学。保留所有权利
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