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经过20多年的发展,中国网球体育产业已经取得了巨大的进步。但就目前来说,该产业的发展已逐渐体现出了发展速度减缓的趋势。由于体育产业的成长对于国家经济的发展有着长足的影响,...
经过20多年的发展,中国网球体育产业已经取得了巨大的进步。但就目前来说,该产业的发展已逐渐体现出了发展速度减缓的趋势。由于体育产业的成长对于国家经济的发展有着长足的影响,因此,努力突破网球体育产业的瓶颈,解决其发展过程中存在的问题,对于我国经济发展具有重要的战略意义。为此,本文专门针对中国国情,分析了网球体育产业在中国的现状以及发展前景。
文章第一部分介绍了网球体育产业在我国的发展现状,其中包括四部分:1,我国网球运动市场的消费分析;2,我国网球运动的赛事推广;3,我国网球明星运动员的制造方式;4,我国现有网球知识传播者与其他网球运动资源。
文章第二部分从五个方面分析了网球体育产业的发展对我国的积极影响,这五个方面是:1,网球体育产业能刺激消费;2,网球体育产业能够提供就业机会;3,网球体育产业能提高人民生活质量;4,网球体育产业能带动其他产业的快速发展;5,玩球体育产业能提高城市知名度。
最后,文章详细分析了网球体育产业在我国的发展瓶颈,其中包括:1,贵族运动2,高消费3,场地限制4,天气限制5,学习方式6,职业战绩一般导致群众认可度较低7,缺少有足够影响力的国内联赛。然后针对这些问题提出了相应的解决对策:1,为“贵族运动”正名2,加大国产品牌投资力度,发展国内品牌,为消费者提供物美价廉的网球用品3,加大政府投资力度,兴建更多的网球场4,学习外国先进技术,加强网球场防风防雨能力5,加强网球教练培训力度,提高网球教练素质,壮大网球教练队伍6,采用更多个人培养体制,争取早日在国际赛场取得好成绩7,借鉴其他联赛经验,开展中国自己的网球联赛。在研究过程中,本文主要运用了案例分析法、比较研究法等方法进行分析论证,以求论述的科学和严谨。 展开
文章第一部分介绍了网球体育产业在我国的发展现状,其中包括四部分:1,我国网球运动市场的消费分析;2,我国网球运动的赛事推广;3,我国网球明星运动员的制造方式;4,我国现有网球知识传播者与其他网球运动资源。
文章第二部分从五个方面分析了网球体育产业的发展对我国的积极影响,这五个方面是:1,网球体育产业能刺激消费;2,网球体育产业能够提供就业机会;3,网球体育产业能提高人民生活质量;4,网球体育产业能带动其他产业的快速发展;5,玩球体育产业能提高城市知名度。
最后,文章详细分析了网球体育产业在我国的发展瓶颈,其中包括:1,贵族运动2,高消费3,场地限制4,天气限制5,学习方式6,职业战绩一般导致群众认可度较低7,缺少有足够影响力的国内联赛。然后针对这些问题提出了相应的解决对策:1,为“贵族运动”正名2,加大国产品牌投资力度,发展国内品牌,为消费者提供物美价廉的网球用品3,加大政府投资力度,兴建更多的网球场4,学习外国先进技术,加强网球场防风防雨能力5,加强网球教练培训力度,提高网球教练素质,壮大网球教练队伍6,采用更多个人培养体制,争取早日在国际赛场取得好成绩7,借鉴其他联赛经验,开展中国自己的网球联赛。在研究过程中,本文主要运用了案例分析法、比较研究法等方法进行分析论证,以求论述的科学和严谨。 展开
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After more than 20 years development, the Chinese tennis sports industry had already made the huge progress. But on present, this industry's development has manifested the tendency which gradually the development speed slows down. Because the sports industry's growth has the considerable influence regarding state economy's development, therefore, breaks through the tennis sports industry diligently the bottleneck, solves problem which in its developing process exists, has the important strategic sense regarding our country economic development. Therefore, this article aims at the Chinese national condition specially, has analyzed the tennis sports industry in China's present situation as well as the prospects for development.
The article first part introduced tennis sports industry in our country's development present situation, including four parts: 1, our country tennis movement market consumer analysis; 2, our country tennis movement sports event promotion; 3, our country tennis star athlete's manufacture way; 4, our country existing tennis knowledge disseminator and other tennis movement resources.
The article second part has analyzed the tennis sports industry development from five aspects to our country's positive influence, these five aspects are: 1, the tennis sports industry can stimulate the expense; 2, the tennis sports industry can provide the employment opportunity; 3, the tennis sports industry can improve the lives of the people quality; 4, the tennis sports industry can lead other industrial the fast development; 5th, plays the ball sports industry to be able to enhance the urban popularity.
Finally, article multianalysis tennis sports industry in our country's development bottleneck, including: 1, the aristocrat movement 2, the high consumption 3, the location limits 4, the weather limits 5, the study way 6, the professional success causes the populace approval lowly generally 7, lacks has the enough influence domestic league tournament. Then proposed the corresponding solution countermeasure in view of these questions: 1st, is “the aristocrat movement” rectifies names 2, increases the domestically produced brand investment efforts, the development domestic brand, provides the excellent in quality and reasonable in price tennis thing for the consumer 3, increases the government investment dynamics, constructs more tennis courts 4, studies the foreign vanguard technology, strengthens the tennis court windproof rainproof ability 5, strengthens the tennis training to train dynamics, improves the tennis training quality, the strength tennis training troop 6, uses the more individual raise systems, will strive for soon to make the progress in the international athletic field 7, will profit from other league tournament experience, will launch the Chinese own tennis league tournament. In the research process, this article mainly utilized methods and so on case analytic method, comparison methodology to carry on the analysis proof, elaborated in order to science and rigorous.
The article first part introduced tennis sports industry in our country's development present situation, including four parts: 1, our country tennis movement market consumer analysis; 2, our country tennis movement sports event promotion; 3, our country tennis star athlete's manufacture way; 4, our country existing tennis knowledge disseminator and other tennis movement resources.
The article second part has analyzed the tennis sports industry development from five aspects to our country's positive influence, these five aspects are: 1, the tennis sports industry can stimulate the expense; 2, the tennis sports industry can provide the employment opportunity; 3, the tennis sports industry can improve the lives of the people quality; 4, the tennis sports industry can lead other industrial the fast development; 5th, plays the ball sports industry to be able to enhance the urban popularity.
Finally, article multianalysis tennis sports industry in our country's development bottleneck, including: 1, the aristocrat movement 2, the high consumption 3, the location limits 4, the weather limits 5, the study way 6, the professional success causes the populace approval lowly generally 7, lacks has the enough influence domestic league tournament. Then proposed the corresponding solution countermeasure in view of these questions: 1st, is “the aristocrat movement” rectifies names 2, increases the domestically produced brand investment efforts, the development domestic brand, provides the excellent in quality and reasonable in price tennis thing for the consumer 3, increases the government investment dynamics, constructs more tennis courts 4, studies the foreign vanguard technology, strengthens the tennis court windproof rainproof ability 5, strengthens the tennis training to train dynamics, improves the tennis training quality, the strength tennis training troop 6, uses the more individual raise systems, will strive for soon to make the progress in the international athletic field 7, will profit from other league tournament experience, will launch the Chinese own tennis league tournament. In the research process, this article mainly utilized methods and so on case analytic method, comparison methodology to carry on the analysis proof, elaborated in order to science and rigorous.
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