帮忙翻译一下,不要用工具翻译,要人工的,多谢了啊!
经济日益发达的今天,企业组织面临着和更多的危机和挑战,如何从容不迫的应对危机,成为企业发展中越来越关注的一个问题。本文从公关危机的定义展开论述,详细的讲解了公关危机产生的...
经济日益发达的今天,企业组织面临着和更多的危机和挑战,如何从容不迫的应对危机,成为企业发展中越来越关注的一个问题。
本文从公关危机的定义展开论述,详细的讲解了公关危机产生的原因、特征以及它的危害,并根据它的产生原因、特点,提出了公关危机的解决办法,也就是危机公关策略。
危机本身并不可怕,“危机”两个字拆开了就是“危”和“机”,它给企业带来的不仅有危害,还给企业组织带来了机遇,关键的是企业组织会不会利用这个“机”。妥善处理危机事件,处理好各方面的关系,安抚顾客和受众,就是很好的利用这个“机”字,将危机化解,并利用它为巩固企业组织在公众以及社会中的形象和声誉,借不利之“势”造有利之“势”,将危机的有害转化为有利,扭转大局,利用危机为企业组织的发展添加动力。
这些就是本文所要论述的借“势”造“势”。
公关危机;危机公关;公众;媒介;政府;借势造势。 展开
本文从公关危机的定义展开论述,详细的讲解了公关危机产生的原因、特征以及它的危害,并根据它的产生原因、特点,提出了公关危机的解决办法,也就是危机公关策略。
危机本身并不可怕,“危机”两个字拆开了就是“危”和“机”,它给企业带来的不仅有危害,还给企业组织带来了机遇,关键的是企业组织会不会利用这个“机”。妥善处理危机事件,处理好各方面的关系,安抚顾客和受众,就是很好的利用这个“机”字,将危机化解,并利用它为巩固企业组织在公众以及社会中的形象和声誉,借不利之“势”造有利之“势”,将危机的有害转化为有利,扭转大局,利用危机为企业组织的发展添加动力。
这些就是本文所要论述的借“势”造“势”。
公关危机;危机公关;公众;媒介;政府;借势造势。 展开
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Today, the increasingly developed economy, enterprises and organizations faced with more crises and challenges, how leisurely to respond to crises, as more and enterprise development in a matter of concern.
From the definition of public relations crisis started on the detailed public relations crisis on the causes, characteristics and its hazards, and in accordance with its causes, characteristics, the proposed solution to the crisis in public relations, that is, the crisis PR strategy.
Crisis itself is not terrible, "crisis" is the opening word "crisis" and "machine", it brings to the enterprise not only against, returned to the enterprise organization brings opportunities, the key business organizations will Take advantage of this "machine." Properly handle crisis situations, handle all aspects of relations, appease customers and audience, is a very good use of this "machine", will defuse the crisis, and use it for the consolidation of public enterprises and social organizations in the image and reputation by adverse "Potential" create favorable "potential", will be harmful to the crisis into a benefit to reverse the overall situation, using the crisis to the development of business organizations to add impetus.
These are the paper to be discussed by the "potential to" create "potential."
Public relations crisis public relations crisis; public; media; Government; Jieshi造势.
非人工的,你参考一下吧
From the definition of public relations crisis started on the detailed public relations crisis on the causes, characteristics and its hazards, and in accordance with its causes, characteristics, the proposed solution to the crisis in public relations, that is, the crisis PR strategy.
Crisis itself is not terrible, "crisis" is the opening word "crisis" and "machine", it brings to the enterprise not only against, returned to the enterprise organization brings opportunities, the key business organizations will Take advantage of this "machine." Properly handle crisis situations, handle all aspects of relations, appease customers and audience, is a very good use of this "machine", will defuse the crisis, and use it for the consolidation of public enterprises and social organizations in the image and reputation by adverse "Potential" create favorable "potential", will be harmful to the crisis into a benefit to reverse the overall situation, using the crisis to the development of business organizations to add impetus.
These are the paper to be discussed by the "potential to" create "potential."
Public relations crisis public relations crisis; public; media; Government; Jieshi造势.
非人工的,你参考一下吧
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