Question

求帮忙翻译一段英语，谢谢！

In regard to premise # 16, heterogeneity in marketing strategy among competitors can be explained as a consequence of heterogeneity in resources. Interestingly, Henderson (1983) in characterizing certain principles of competition as universal, whether applied to biological or business competition, notes that if multiple competitors coexist, then any given pair of competitors must differ from any other possible pair by a different combination of characteristics or factors. Otherwise, two or more of the competitors would be nearly identical and as a consequence would be conditionally unstable. For example, in a market for a frequently purchased product, the market share leader is likely to pursue a promotion strategy characterized by relatively greater emphasis on the pull elements of the promotion mix (advertising and consumer sales promotion) vis-à-vis the push elements of the promotion mix (personal selling and trade sales promotion). On the other hand, a market share follower is likely to pursue a promotion strategy characterized by relatively greater emphasis on the push elements of the promotion mix (personal selling and trade sales promotion) vis-à-vis the pull elements of the promotion mix (advertising and consumer sales promotion).
直译和机译的不要。。。谢谢啊~

Answer 1

作为前提，竞争者之间的市场策略往往是不同的，这种不同是由于资源的不同所造成。有趣的是，Henderson在讨论一些可被应用于所有竞争机制（可以是生物间的竞争也可以是商业上的竞争）的原理时指出：在多方竞争体系中，任意一对竞争者在其特性和因素的组合上都应是独一无二的；否则，就会因为竞争者之间过于相似而产生条件性不稳定。举例来说，对一个热销商品的市场来说，市场占有率的主导者更倾向于采用像广告和消费者推广之类的引导性策略，而从属者则主要强调个人的销售业绩以及贸易推广
没背景知识，专业词汇实在不懂

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已经很感谢了~~毕竟能做参考了~~

Answer 2

关于前提# 16,异质性在营销策略在竞争对手可以解释结果的异质性资源。有趣的是,亨德森(1983)在描述某些原则是通用的,竞争是否应用于生物或商业竞争,指出,如果多个竞争对手共存,那么任何给定的一对竞争对手必须不同于任何其他可能对由不同组合的特征或因素。否则,两个或更多的竞争对手将是几乎相同,因此将有条件地不稳定。例如,在一个市场购买的产品,一个经常市场份额领导人很可能追求一个促销策略具有相对更注重把元素的促销组合(广告和消费者促销)相对于推动促销组合的元素(个人销售和贸易促销)。另一方面,市场份额追随者可能追求一个促销策略具有相对更注重推动促销组合的元素(个人销售和贸易促销)相对于拉元素的促销组合(广告和消费者促销)。